LOST: The Opening 4 Minutes of Season 6 Corey, January 29, 2010January 31, 2010 ABC’s LOST is premiering its 6th and final season on February 2nd, 2010 at 8/7c and after the amazing cliff hanger of season 5, LOST fans have taken to the Internet to speculate what is happening, discuss previous seasons and episodes, and to argue over what will happen in season six – trust me, I know. LOST is the world famous TV show that even in its last season, is still a complete mystery to everyone. Season 5 blew the hatch wide open on this with the final episode and its last few scenes. I’ll avoid spoilers as much as humanly possible, but they got the world talking and waiting for what was going to happen next. The waiting seemed unbearable, and even the smallest news is considered a potential spoiler. LOST has a rather unique form of promoting the show, and their recent attempts are no different. ABC held a sweepstakes where a lucky 815 winners would win a message and key in a bottle, the key being a flash drive with a video, and a note that says “nothing’s irreversible”. You can watch the video after the jump….And remember…Once you watch it, nothing’s irreversible. Executive Editor Dan Koelsch and I are among the avid LOST fans. He was actually the person that got me hooked onto the show and probably loves the show more than I do. I don’t know how he stands on spoilers, but I have a feeling he’d kill me if I gave away what was in the video you’re about to see… (Update: This is the official video from Lost’s YouTube Channel) Viral Marketing 6fourLOSTminutesseason
Disney Shakeups May Affect Future Marketing November 26, 2009November 26, 2009It appears the House of Mouse is undergoing further changes. The Los Angeles Times has an engaging article about the current decisions being made at the Walt Disney Company. It seems film studio head Rich Ross is letting many of the organization’s mainstays go, and wants to usher in a new… Read More
The Walking Dead Wants You To “Spread The Dead” October 12, 2011October 12, 2011The AMC original series The Walking Dead returns with a 90-minute, season two premiere this Sunday night at 9/8c. To celebrate, AMC and Facebook are giving you the chance to create an avatar to insert into the Walking Dead universe in a new, interactive app. To see my avatar and… Read More
“A New Path Awaits” Test Subjects August 5, 2011Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a… Read More