LOST: The Opening 4 Minutes of Season 6 Corey, January 29, 2010January 31, 2010 ABC’s LOST is premiering its 6th and final season on February 2nd, 2010 at 8/7c and after the amazing cliff hanger of season 5, LOST fans have taken to the Internet to speculate what is happening, discuss previous seasons and episodes, and to argue over what will happen in season six – trust me, I know. LOST is the world famous TV show that even in its last season, is still a complete mystery to everyone. Season 5 blew the hatch wide open on this with the final episode and its last few scenes. I’ll avoid spoilers as much as humanly possible, but they got the world talking and waiting for what was going to happen next. The waiting seemed unbearable, and even the smallest news is considered a potential spoiler. LOST has a rather unique form of promoting the show, and their recent attempts are no different. ABC held a sweepstakes where a lucky 815 winners would win a message and key in a bottle, the key being a flash drive with a video, and a note that says “nothing’s irreversible”. You can watch the video after the jump….And remember…Once you watch it, nothing’s irreversible. Executive Editor Dan Koelsch and I are among the avid LOST fans. He was actually the person that got me hooked onto the show and probably loves the show more than I do. I don’t know how he stands on spoilers, but I have a feeling he’d kill me if I gave away what was in the video you’re about to see… (Update: This is the official video from Lost’s YouTube Channel) Viral Marketing 6fourLOSTminutesseason
Tron Legacy: Access to Kevin Flynn’s Work Server Reveals High-Res Images and Animations May 6, 2010May 6, 2010I figured that the online release of Space Paranoids was for a reason. Now we know what its purpose is in the Tron Legacy viral campaign. Thanks to some new posts on the Flynn Lives forum, and the work of Unfiction members playing the game, we have access to one… Read More
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
What Did You Think of Avatar Day Footage? August 22, 2009August 23, 2009Today was Avatar Day, in which IMAX theaters around the country showed a 16 minute preview of James Cameron’s upcoming epic 3D film about aliens and humans interacting on an exotic planet. If you were one of the lucky ones to get into this free screening, you got to see… Read More