LOST: The Opening 4 Minutes of Season 6 Corey, January 29, 2010January 31, 2010 ABC’s LOST is premiering its 6th and final season on February 2nd, 2010 at 8/7c and after the amazing cliff hanger of season 5, LOST fans have taken to the Internet to speculate what is happening, discuss previous seasons and episodes, and to argue over what will happen in season six – trust me, I know. LOST is the world famous TV show that even in its last season, is still a complete mystery to everyone. Season 5 blew the hatch wide open on this with the final episode and its last few scenes. I’ll avoid spoilers as much as humanly possible, but they got the world talking and waiting for what was going to happen next. The waiting seemed unbearable, and even the smallest news is considered a potential spoiler. LOST has a rather unique form of promoting the show, and their recent attempts are no different. ABC held a sweepstakes where a lucky 815 winners would win a message and key in a bottle, the key being a flash drive with a video, and a note that says “nothing’s irreversible”. You can watch the video after the jump….And remember…Once you watch it, nothing’s irreversible. Executive Editor Dan Koelsch and I are among the avid LOST fans. He was actually the person that got me hooked onto the show and probably loves the show more than I do. I don’t know how he stands on spoilers, but I have a feeling he’d kill me if I gave away what was in the video you’re about to see… (Update: This is the official video from Lost’s YouTube Channel) Viral Marketing 6fourLOSTminutesseason
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More
Vauxhall Crossed, A Real Life What IF? January 24, 2010January 24, 2010Wow! You don’t get to see this very often. Our friends at 4DFiction have found a blog about the implementation of a viral campaign for the film Vauxhall Crossed, a low budget film due to be released sometime this year. The blog lays out the purpose of the viral campaign as… Read More
Viral Video: Lucas Re-Edits Star Wars Opening Text January 19, 2010January 21, 2010As a purist Star Wars fan who also loves modern technology, I’ve often been conflicted with the re-edits George Lucas has done to the original Star Wars trilogy (once in 1997 and again in 2004). Sure, there are some scenes that look bad-ass and definitely improve on the original 70s… Read More