Follow Greendale’s Best and Brightest on Twitter Alex Gerage, January 30, 2010January 30, 2010 Say what you will about NBC’s recent late night disaster, but the network has been at the forefront of incorporating viral media into their programs – particularly with their Thursday night shows. Well, the tradition continues with their rookie comedy, Community. If you have seen the show’s latest episode, “Interpretive Dance,” you’ll remember Chevy Chase’s character, Pierce Hawthorne, referencing his Twitter page during a scene in the group’s study room. I immediately considered how cool it would be if there was an actual Pierce Hawthorne Twitter page, and sure enough, there is! What’s more, the entire Greendale crew is represented with Twitter accounts. You can check them all out below: @BrittaFeed (Britta Perry)@Shirley_GCC (Shirley Bennett)@AbedsTweets (Abed Nadir)@JeffWingerAtLaw (Jeff Winger)@HawthorneWipes (Pierce Hawthorne)@TroyTBone09 (Troy Barnes)@AnnieEdisonGCC (Annie Edison)@SenorChang_GCC (Benjamin Chang) I’m pretty sure these accounts are all legit, meaning they are updated by NBC. Still, the fact that I am unsure means the creator of these pages has done a great job solidifying these characters in our digital reality. I’ve long held the belief that Twitter is an easy but effective medium to generate word of mouth because of its ability to engage with one’s audience. NBC is clearly doing that here, as well as connecting these pages to the show’s storyline. I know I’ll be adding Greendale College’s best and brightest to my Twitter feed, and if you enjoy NBC’s comedy as much as I do, you should too. Is Community appointment-viewing for you as well? Let us know below! Viral Marketing CommunityNBCTwitter
2012 Viral: Preservation Lists and Charlie Frost Ads August 4, 2009August 6, 2009Sony has launched a new website called 2012preservationlist.net, where they ask you, “What Would You Take With You in 2012?”. It makes sense that someone should start coming up with a list of artwork worth preserving after the world is destroyed. The site has four sections: Film, Art, Literature, and… Read More
Elaborate Bansky Oscar Campaign or Mr. Brainwash Street Art? February 1, 2011February 27, 2011Exit Through the Gift Shop was not only a hit at last year’s Sundance, it has already achieved a cult status within the film community. Not only that, but the film that documented street artists like Bansky and Mr. Brainwash has earned itself an Oscar nomination for Best Documentary. In… Read More
“The Inside Experience” Adds Interrogation Videos August 16, 2011It’s been almost two weeks since Christina Perasso was found, but the investigation continues. The Inside Experience is an interactive social media film about the kidnapping of Christina (played by Emmy Rossum). She was found at Union Station in Los Angeles, and apparently if you were one of the fans… Read More