Follow Greendale’s Best and Brightest on Twitter Alex Gerage, January 30, 2010January 30, 2010 Say what you will about NBC’s recent late night disaster, but the network has been at the forefront of incorporating viral media into their programs – particularly with their Thursday night shows. Well, the tradition continues with their rookie comedy, Community. If you have seen the show’s latest episode, “Interpretive Dance,” you’ll remember Chevy Chase’s character, Pierce Hawthorne, referencing his Twitter page during a scene in the group’s study room. I immediately considered how cool it would be if there was an actual Pierce Hawthorne Twitter page, and sure enough, there is! What’s more, the entire Greendale crew is represented with Twitter accounts. You can check them all out below: @BrittaFeed (Britta Perry)@Shirley_GCC (Shirley Bennett)@AbedsTweets (Abed Nadir)@JeffWingerAtLaw (Jeff Winger)@HawthorneWipes (Pierce Hawthorne)@TroyTBone09 (Troy Barnes)@AnnieEdisonGCC (Annie Edison)@SenorChang_GCC (Benjamin Chang) I’m pretty sure these accounts are all legit, meaning they are updated by NBC. Still, the fact that I am unsure means the creator of these pages has done a great job solidifying these characters in our digital reality. I’ve long held the belief that Twitter is an easy but effective medium to generate word of mouth because of its ability to engage with one’s audience. NBC is clearly doing that here, as well as connecting these pages to the show’s storyline. I know I’ll be adding Greendale College’s best and brightest to my Twitter feed, and if you enjoy NBC’s comedy as much as I do, you should too. Is Community appointment-viewing for you as well? Let us know below! Viral Marketing CommunityNBCTwitter
Watch Behind The Scenes Footage of “Iron Sky” November 25, 2010Back in May we told you about Iron Sky through our interview with the Finnish film’s director, Timo Vuorensola. The sci-fi dark comedy is about Nazis from Space trying to take over the world in 2018. Vuorensola and Energia Productions are using their success and fanbase gained from the Star… Read More
Help Choose The Ending of the “Clue”-centric 100th Episode of the TV Show “Psych” March 25, 2013To celebrate the 100th episode of the long-running USA comedic detective series Psych, they’re allowing fans to dictate how the show ends live on the air. To find out more about the episode and how you can participate in the vote this Wednesday, hit the jump for details. Read More
Latest Clone Wars Trailer Incorporates More Viral September 15, 2009A little over a week ago, I reported a viral interview that Wired.com had conducted with Clone Wars bounty hunter Cad Bane. The viral was the first from the Star Wars universe to my knowledge, and I was hopeful more would emerge as the premiere for the show’s next season… Read More