Follow Greendale’s Best and Brightest on Twitter Alex Gerage, January 30, 2010January 30, 2010 Say what you will about NBC’s recent late night disaster, but the network has been at the forefront of incorporating viral media into their programs – particularly with their Thursday night shows. Well, the tradition continues with their rookie comedy, Community. If you have seen the show’s latest episode, “Interpretive Dance,” you’ll remember Chevy Chase’s character, Pierce Hawthorne, referencing his Twitter page during a scene in the group’s study room. I immediately considered how cool it would be if there was an actual Pierce Hawthorne Twitter page, and sure enough, there is! What’s more, the entire Greendale crew is represented with Twitter accounts. You can check them all out below: @BrittaFeed (Britta Perry)@Shirley_GCC (Shirley Bennett)@AbedsTweets (Abed Nadir)@JeffWingerAtLaw (Jeff Winger)@HawthorneWipes (Pierce Hawthorne)@TroyTBone09 (Troy Barnes)@AnnieEdisonGCC (Annie Edison)@SenorChang_GCC (Benjamin Chang) I’m pretty sure these accounts are all legit, meaning they are updated by NBC. Still, the fact that I am unsure means the creator of these pages has done a great job solidifying these characters in our digital reality. I’ve long held the belief that Twitter is an easy but effective medium to generate word of mouth because of its ability to engage with one’s audience. NBC is clearly doing that here, as well as connecting these pages to the show’s storyline. I know I’ll be adding Greendale College’s best and brightest to my Twitter feed, and if you enjoy NBC’s comedy as much as I do, you should too. Is Community appointment-viewing for you as well? Let us know below! Viral Marketing CommunityNBCTwitter
NBC Viral Round Up: Chuck and The Office December 12, 2009December 12, 2009We’ve yet to talk about Chuck here at MovieViral, and for good reason. There’s not been much to talk about. Well, now as the 3rd season is just about to premiere, there is something for us to report. The site Chuck Me Out was created by NBC for fans to… Read More
Viral Bits: Lego Star Wars, Directors Street Art, Simon Pegg, Save Lars, Disney Ads, Hipsters, & Elysium Update? March 7, 2011Sometimes we find things that are interest, but maybe not deep enough for their own article. That’s what Viral Bits is for. Check out all the miniature goodies after the break. Read More
ViralCast #17: Inglourious Basterds, Sherlock Holmes and More! August 24, 2009August 25, 2009This week on ViralCast, Scott, Matt and I discuss and review Inglourious Basterds . We talk about the Sherlock Holmes viral campaign and so much more! We had some technical problems that caused echos, but it’s not too bad. Make sure you check out the MovieViral.com Official Forum. (Inglourous Basterds… Read More