Follow Greendale’s Best and Brightest on Twitter Alex Gerage, January 30, 2010January 30, 2010 Say what you will about NBC’s recent late night disaster, but the network has been at the forefront of incorporating viral media into their programs – particularly with their Thursday night shows. Well, the tradition continues with their rookie comedy, Community. If you have seen the show’s latest episode, “Interpretive Dance,” you’ll remember Chevy Chase’s character, Pierce Hawthorne, referencing his Twitter page during a scene in the group’s study room. I immediately considered how cool it would be if there was an actual Pierce Hawthorne Twitter page, and sure enough, there is! What’s more, the entire Greendale crew is represented with Twitter accounts. You can check them all out below: @BrittaFeed (Britta Perry)@Shirley_GCC (Shirley Bennett)@AbedsTweets (Abed Nadir)@JeffWingerAtLaw (Jeff Winger)@HawthorneWipes (Pierce Hawthorne)@TroyTBone09 (Troy Barnes)@AnnieEdisonGCC (Annie Edison)@SenorChang_GCC (Benjamin Chang) I’m pretty sure these accounts are all legit, meaning they are updated by NBC. Still, the fact that I am unsure means the creator of these pages has done a great job solidifying these characters in our digital reality. I’ve long held the belief that Twitter is an easy but effective medium to generate word of mouth because of its ability to engage with one’s audience. NBC is clearly doing that here, as well as connecting these pages to the show’s storyline. I know I’ll be adding Greendale College’s best and brightest to my Twitter feed, and if you enjoy NBC’s comedy as much as I do, you should too. Is Community appointment-viewing for you as well? Let us know below! Viral Marketing CommunityNBCTwitter
Viral Video Round Up: Boston Movie, 127 Hours, Robocop, Jimmy Kimmel, Tron Lebowski, and More March 2, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere inbetween. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
District 9 Viral – Too Little, Too Late? April 26, 2009March 27, 2010Sony Picture’s District 9 is set to hit theaters on August 14th this year. That’s one week after GI Joe and one week before Inglorious Basterds. Some of you may have noticed the viral picking up a little amount of steam in the past few weeks, but is it too… Read More
Sony Picture’s Death At A Funeral Invites You To Make Your Own Eulogy March 24, 2010March 24, 2010Director Neil LaBute has helmed some pretty strange (Wicker Man) and awful (Lakeview Terrace) films, but next month’s Death at a Funeral seems to be the most ill-conceived of them all. However, this is a star-filled remake of the 2007 British comedy that continues the odd pairing of death and… Read More