New Muppet Movie Details and Viral Video Dan Koelsch, February 10, 2010February 10, 2010 The Muppet Movie is one of my favorite movies of all time. While some of the later Muppets film lost the edge and humor of the first few, the characters have stayed with me (and the rest of the world) ever since. With the recent surge of viral videos from Muppets Studio, you may be asking yourself, when is the next time we’ll get to see the Muppets on the big screen? Fortunately, Disney is working on a new film with Jason Segel (Forgetting Sarah Marshall) co-writing the newly named The Greatest Muppet Movie of All Time. The Playlist has details on the script now as well. Here is a quick synopsis of the plot:“The Greatest Muppet Movie of All Time” is about Gary, Mary, and Walter (a man, his girlfriend, and the man’s life-long nondescript, brown puppet best friend) getting the old Muppet gang — now retired entertainers known for the same Muppet show we know them from — together to save the TV studio that the original show was shot in. A villain, Tex Richman (nice name, on par with Doc Hopper), bent on drilling for oil underneath the studio, is due to take over the studio in weeks and the only way to stop him? Putting on a show that draws ten million viewers (see also “Heartbroken: The Conan O’Brien Story”). Apparently the script is definitely a younger, fresher take on the characters, and hits the mark 65% of the time. What is this mark? Capturing the same spark that made the original movies great (which the blog accurate describes as “winks to the audience, friendly musical numbers, single gag repetition, friendship and togetherness being the answer to everything”). The film is expected to shoot this summer, so hopefully that percentage can grow in the meantime. One of the problems is the restriction of the single location has on the characters’ potential to branch out. While you wait for the film, it looks like Muppets Studio is still churning out simultaneously cute and hilarious viral videos. Check out this latest one that has Beaker covering “Dust in the Wind”. News Viral Marketing The MuppetsViral video
Salt: Day X Exists Mission 4 Now Live June 9, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to hack into a file being exchanged by Day X agents. This week, you’ll have… Read More
New “Guardians Of The Galaxy Featurette Makes Drax Look Really Smart June 27, 2014June 27, 2014There are a ton of reasons why we should all be excited about Guardians of the Galaxy. Yes it’s another film from Marvel Studios. Yes, it’ll be tied into that cinematic universe. And Yes, it involves superheroes. But the Guardians are your ordinary heroes. They are made up of a… Read More
Viral Marketing “Personal Demons” Kickstarter Takes A Unique Approach June 21, 2013As an independent filmmaker, I’ve been a part of two successful Kickstarter campaigns, so I know how important it is to make a movie pitch that catches people’s attention. When you don’t have the luxury of having some movie star like Zach Braff or Kristen Bell behind your project, you… Read More