New Muppet Movie Details and Viral Video Dan Koelsch, February 10, 2010February 10, 2010 The Muppet Movie is one of my favorite movies of all time. While some of the later Muppets film lost the edge and humor of the first few, the characters have stayed with me (and the rest of the world) ever since. With the recent surge of viral videos from Muppets Studio, you may be asking yourself, when is the next time we’ll get to see the Muppets on the big screen? Fortunately, Disney is working on a new film with Jason Segel (Forgetting Sarah Marshall) co-writing the newly named The Greatest Muppet Movie of All Time. The Playlist has details on the script now as well. Here is a quick synopsis of the plot:“The Greatest Muppet Movie of All Time” is about Gary, Mary, and Walter (a man, his girlfriend, and the man’s life-long nondescript, brown puppet best friend) getting the old Muppet gang — now retired entertainers known for the same Muppet show we know them from — together to save the TV studio that the original show was shot in. A villain, Tex Richman (nice name, on par with Doc Hopper), bent on drilling for oil underneath the studio, is due to take over the studio in weeks and the only way to stop him? Putting on a show that draws ten million viewers (see also “Heartbroken: The Conan O’Brien Story”). Apparently the script is definitely a younger, fresher take on the characters, and hits the mark 65% of the time. What is this mark? Capturing the same spark that made the original movies great (which the blog accurate describes as “winks to the audience, friendly musical numbers, single gag repetition, friendship and togetherness being the answer to everything”). The film is expected to shoot this summer, so hopefully that percentage can grow in the meantime. One of the problems is the restriction of the single location has on the characters’ potential to branch out. While you wait for the film, it looks like Muppets Studio is still churning out simultaneously cute and hilarious viral videos. Check out this latest one that has Beaker covering “Dust in the Wind”. News Viral Marketing The MuppetsViral video
Journey to Oz Balloon Tour Takes To The Skies To Promote “Oz The Great and Powerful” February 13, 2013Oz The Great and Powerful, Disney’s prequel/retelling of the classic novel “The Wizard of Oz”, opens in theaters on March 8th, but with the world premiere tonight, they are kicking off a high flying marketing campaign that includes fan screenings. Get the details in the press release after the break…. Read More
Openings: Harry Potter Shop at Platform 9 3/4 and The Green Dragon Inn from Lord of the Rings December 29, 2012Two of England’s biggest literary and film series have breached into the real world with functioning businesses straight from their respective magical worlds. After the break, learn about the Harry Potter Shop at Platform 9 3/4 and The Green Dragon Inn from The Lord of the Rings. Read More
Transformers 2: Receive a Call from Optimus Prime! October 5, 2009October 5, 2009With the Transformers: Revenge of the Fallen DVD and Blu-Ray being released on October 20th, Paramount is looking for inventive ways to promote the film. The marketing team behind the DVD release have established a new page on the official site titled www.transformersmovie.com/choose, where there are four different activities for… Read More