New Muppet Movie Details and Viral Video Dan Koelsch, February 10, 2010February 10, 2010 The Muppet Movie is one of my favorite movies of all time. While some of the later Muppets film lost the edge and humor of the first few, the characters have stayed with me (and the rest of the world) ever since. With the recent surge of viral videos from Muppets Studio, you may be asking yourself, when is the next time we’ll get to see the Muppets on the big screen? Fortunately, Disney is working on a new film with Jason Segel (Forgetting Sarah Marshall) co-writing the newly named The Greatest Muppet Movie of All Time. The Playlist has details on the script now as well. Here is a quick synopsis of the plot:“The Greatest Muppet Movie of All Time” is about Gary, Mary, and Walter (a man, his girlfriend, and the man’s life-long nondescript, brown puppet best friend) getting the old Muppet gang — now retired entertainers known for the same Muppet show we know them from — together to save the TV studio that the original show was shot in. A villain, Tex Richman (nice name, on par with Doc Hopper), bent on drilling for oil underneath the studio, is due to take over the studio in weeks and the only way to stop him? Putting on a show that draws ten million viewers (see also “Heartbroken: The Conan O’Brien Story”). Apparently the script is definitely a younger, fresher take on the characters, and hits the mark 65% of the time. What is this mark? Capturing the same spark that made the original movies great (which the blog accurate describes as “winks to the audience, friendly musical numbers, single gag repetition, friendship and togetherness being the answer to everything”). The film is expected to shoot this summer, so hopefully that percentage can grow in the meantime. One of the problems is the restriction of the single location has on the characters’ potential to branch out. While you wait for the film, it looks like Muppets Studio is still churning out simultaneously cute and hilarious viral videos. Check out this latest one that has Beaker covering “Dust in the Wind”. News Viral Marketing The MuppetsViral video
This Week In Viral: Terminator Viral Ends? May 25, 2009April 30, 2010Terminator Salvation opened this weekend, and thus another viral ends. Or does it? One of the challenges of covering viral campaigns is knowing when they really end. Read more… Read More
Mark of the Spider-Man Viral Event Happens Tomorrow! February 13, 2012March 21, 2012When we left off, a twitter account for The Amazing Spider-Man‘s viral campaign had been created and tweeted out coordinates for dead drops in several U.S. cities. Thanks to a comment left by a reader, we now know what the next step in this campaign. Countdowns were discovered, but you had… Read More
“Transcendence” Viral Site Delivers A Harrowing Message December 20, 2013A trio of trailers from Wally Pfister‘s Transcendence have been revealed over past few days, each of them having their own unique personality and narrator. While the first two don’t feature any footage, they do give us an idea of the plot of the film. But the third one is… Read More