New Muppet Movie Details and Viral Video Dan Koelsch, February 10, 2010February 10, 2010 The Muppet Movie is one of my favorite movies of all time. While some of the later Muppets film lost the edge and humor of the first few, the characters have stayed with me (and the rest of the world) ever since. With the recent surge of viral videos from Muppets Studio, you may be asking yourself, when is the next time we’ll get to see the Muppets on the big screen? Fortunately, Disney is working on a new film with Jason Segel (Forgetting Sarah Marshall) co-writing the newly named The Greatest Muppet Movie of All Time. The Playlist has details on the script now as well. Here is a quick synopsis of the plot:“The Greatest Muppet Movie of All Time” is about Gary, Mary, and Walter (a man, his girlfriend, and the man’s life-long nondescript, brown puppet best friend) getting the old Muppet gang — now retired entertainers known for the same Muppet show we know them from — together to save the TV studio that the original show was shot in. A villain, Tex Richman (nice name, on par with Doc Hopper), bent on drilling for oil underneath the studio, is due to take over the studio in weeks and the only way to stop him? Putting on a show that draws ten million viewers (see also “Heartbroken: The Conan O’Brien Story”). Apparently the script is definitely a younger, fresher take on the characters, and hits the mark 65% of the time. What is this mark? Capturing the same spark that made the original movies great (which the blog accurate describes as “winks to the audience, friendly musical numbers, single gag repetition, friendship and togetherness being the answer to everything”). The film is expected to shoot this summer, so hopefully that percentage can grow in the meantime. One of the problems is the restriction of the single location has on the characters’ potential to branch out. While you wait for the film, it looks like Muppets Studio is still churning out simultaneously cute and hilarious viral videos. Check out this latest one that has Beaker covering “Dust in the Wind”. News Viral Marketing The MuppetsViral video
Paranormal Activity 2 Site Updated With Secrets In Trailer September 14, 2010The first Paranormal Activity had a strong viral campaign that pretty much made the film’s success, so it’s no surprise there will be creepy things to find in the marketing for its sequel. It may have taken a few days, but here’s every secret in the new trailer so far. Read More
Microsoft and Lionsgate Team Up for “The Hunger Games Explorer” April 15, 2013If you’re looking for a more interactive experience when it comes to The Hunger Games film series, then you’re in luck. In preparation for Catching Fire, Lionsgate and Microsoft have partnered to bring you The Hunger Games Explorer, an customizable hub for all things Panem. Get the details after the… Read More
“Wonder Twins” Movie Poster Mystery Solved January 17, 2014Back in November, a poster featuring artwork for a possible Wonder Twins movie showed up at Midtown Comics in New York City. At the time, we thought it was one of two things: a hoax or viral marketing for Entourage The Movie. Of course being a site that covers viral… Read More