A New Hero Is Born. You! Iain Welford, February 11, 2010June 6, 2010 Check out the trailer below, notice anyone familiar?Pretty cool, huh? This viral campaign was created by the Swedish broadcasting company Radiotjanst to bring peoples attention to broadcast fees and thank them for paying it.It’s a nice touch and one of the most professional viral video’s I have ever seen. It’s this attention to detail that made this campaign one of the most successful viral advertising campaigns ever. Achieving 14 million unique hits within 8 weeks is nothing short of amazing, so how did they do it? Advertising company DraftFCB thinks the answer is simple. Mislead you into taking an interest and then create the hook to keep you interested. In order to do this, they created a movie advertising campaign, similar to the Mercedes “film” Lucky Star (the video for which can be watched below), that looks and feels like the real thing but is so vague that you you need to find out more. They created theatrical posters and cinema trailers for “The hero” and even went as far as to get some of Sweden’s biggest film critics to review the film. Of course when people got to the site, everything became clear. The second stage then used word of mouth allowing people to create their own movie by inserting a picture that shows at key moments in the trailer, portraying the subject as the hero. Once the movie is made it then allows the user to share with friends through e-mail and social networking sites, Twitter and Facebook.It’s no wonder it became popular. Who could resist the opportunity to see their face in a movie, on a newspapers front page, projected on a jumbo-tron, or floating around space? Then send it your friends under the guise of something else. A simple but genius idea.I’d like to see more of this kind of advertising as interactive campaigns that can be shared with friends are always a winner. Movie studio’s, it’s over to you!What do you think of this campaign? have you found anything similar? Leave your comments below. Viral Marketing HeroesNBC
Baz Luhrmann Wants To Share His Vision For “The Great Gatsby” With You Using The Gatsby Journal May 8, 2013Director Baz Luhrmann has decided to share his process in adapting the F. Scott Fitzgerald novel The Great Gatsby by compiling series of notes on the production through an online interactive journal called The Gatsby Journal. With plans to update on a weekly basis, the first bits of information provided… Read More
You Can Be Part of HitRECord’s New TV Show March 28, 2013Joseph Gordon-Levitt’s collaborative production company called HitRECord has been very successful over the years online and at festivals. Now, the company is making the leap to the small screen with a variety show on the new cable channel Pivot. Watch the announcement video after the break to find out how… Read More
Megamind Rally Breaks World Record October 3, 2010Briefly: A few weeks ago, we told you how Dreamworks was looking break the world record for most people in once place dressed as Superheroes to promote their upcoming Megamind. With Will Ferrell in attendance, KTLA reports that they succeeded by having 1,580 heroes Saturday at LA Live in downtown… Read More