Repo Men: The Union HR Dept. Now Hiring Iain Welford, February 23, 2010February 24, 2010 We reported yesterday that The Union had decided that people who have fallen behind in their payments will have their Artiforg’s reposed. Now The Union’s Human Resources Department are looking for Repo Men to chase down those unfortunate souls who have their artificial implants inside them.Head over to the website to apply. Those that successfully capture someone who is on the run will receive a bounty of $7,500 for their troubles – so it’s well worth applying.To be in with a chance to win, watch your e-mail box and look for the tips and clues to track them down. Judging the previous campaign by Sponsors Wired, Lone Shark Games and Universal Pictures it looks you’ll have to be on your toes to see the clues. Appearing anywhere from billboards to crosswords the clues will take this ARG into the real world.In other news, it appears Universal has sneakily moved the release date to March the 19th, which is good news for us at MovieViral, as we are all quite excited by the potential this film has. Also, our friends over at JoBlo.com have found some cool new posters. The posters depict the Repo Men as faceless figures with a-lot of presence. What’s also interesting is the inclusion of bar-codes on both posters. Recently, through the advent of mobile phones, we’ve seen that these bar-codes sometimes scan and direct you to a website, so if anyone sees them at the cinema, scan the bar-code and let us know if anything happens.This all looks very exciting, but unfortunately the Artiforg hunt is only open to the U.S. and Canada, so I won’t be taking part, but if you are, post your experience below and let us know how your doing. We might even be able to solve the clue and help you catch them! Leave your comments below. Viral Marketing Repo men
Pre-Roll Ads May Affect Viral Videos February 20, 2010If you are one of many who find the 15 second pre-roll advertisements placed before online videos increasingly annoying, chances are you’re about to get a little more peeved. Jim Louderback at Advertising Age has an informative assessment on the bottom line success of pre-roll ads, and why this traditional… Read More
12 Days of Viral – DAY EIGHT December 20, 2009December 20, 2009On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple… Read More
Viral Video Collection: Scott Pilgrim Remixes July 19, 2010July 19, 2010Over the last week, we’ve seen a few remix videos for Edgar Wright’s Scott Pilgrim vs. The World. These videos, made by DJ Osymyso, were commissioned by Universal Pictures. We got to see one at the Los Angeles Film Festival, and the response was generally positive. Check out all six… Read More