Website Lets You Use Word of Mouth To Fund Your Project Dan Koelsch, March 5, 2010March 5, 2010 Right off the bat, this is a great website. Have you ever wanted to do something, but didn’t have the money? Have you ever thought if only people knew what you were doing, maybe they could help you fund it? Well, now there is well-organized hub for projects just like that at Kickstarter. Find out more about the site after the break. The site has been around for awhile, but I just heard about it recently. On it, you can add your project for people to fund, whether it be friends or strangers. You can basically pitch your idea to see if there’s enough interest in it, thanks to there being both a time and pledge limit (goal) for the project even going forward. On the other side of things, you can follow and help fund projects you find interesting. While there are a lot of applications for this tool, what peaks our interest here is how it influences filmmaking. While independent movies have become much more popular in past 15 years or so thanks to better and cheaper technology, the big hurdle is still money. Even the least expensive indies are at least a couple grand, and I don’t know about you, but I don’t have that kind of dough just lying around. So, to get a movie done, you need financing. You could max out your credit cards like Kevin Smith did for Clerks, ask local businessmen like Sam Raimi did for Evil Dead, or you could use the wonderful Internet. MySpace, Facebook, and other social networking sites have been great tools for promoting, but for not specifically for getting funding. That’s why I really like the concept of Kickstarter. Now, if you have a great idea, people can know about it and help you get it done. This is how you turn Word of Mouth into money. Usually indie movies go viral AFTER they’re released, but now you have the power to use viral to have the movie even made. What do you think of the Kickstarter site? Are there any other websites out there like this? Check it out and let us know what your favorite project is, or link us to your own project! Viral Marketing IndependentKick StarterKickstarter
Test Subjects Needed ARG Updates: Scary Voicemail And More July 7, 2011When we last left off with the Test Subjects Needed (aka Human Preservation Project, aka Mission Icefly) ARG, we had found the Survival Code website that lead to a countdown, as well as the site for the Traelak Institute. Now there are a few more updates for the campaign, including… Read More
Funny People Viral Site For Fake Sitcom May 28, 2009May 1, 2010Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters… Read More
Viral Campaign For Final Season of “Breaking Bad” Begins May 9, 2012May 9, 2012In 2009, comedian Paul Scheer created a site called Damon, Carlton and a Polar Bear, where he would post artwork based on the show LOST. It started out as a joke but it eventually grew into a huge phenomenon and soon exclusive pieces of art by Olly Moss, Tyler Stout,… Read More
We have had success through Indiegogo. They’ve been great to work with. http://www.indiegogo.com/GeminiRising