Website Lets You Use Word of Mouth To Fund Your Project Dan Koelsch, March 5, 2010March 5, 2010 Right off the bat, this is a great website. Have you ever wanted to do something, but didn’t have the money? Have you ever thought if only people knew what you were doing, maybe they could help you fund it? Well, now there is well-organized hub for projects just like that at Kickstarter. Find out more about the site after the break. The site has been around for awhile, but I just heard about it recently. On it, you can add your project for people to fund, whether it be friends or strangers. You can basically pitch your idea to see if there’s enough interest in it, thanks to there being both a time and pledge limit (goal) for the project even going forward. On the other side of things, you can follow and help fund projects you find interesting. While there are a lot of applications for this tool, what peaks our interest here is how it influences filmmaking. While independent movies have become much more popular in past 15 years or so thanks to better and cheaper technology, the big hurdle is still money. Even the least expensive indies are at least a couple grand, and I don’t know about you, but I don’t have that kind of dough just lying around. So, to get a movie done, you need financing. You could max out your credit cards like Kevin Smith did for Clerks, ask local businessmen like Sam Raimi did for Evil Dead, or you could use the wonderful Internet. MySpace, Facebook, and other social networking sites have been great tools for promoting, but for not specifically for getting funding. That’s why I really like the concept of Kickstarter. Now, if you have a great idea, people can know about it and help you get it done. This is how you turn Word of Mouth into money. Usually indie movies go viral AFTER they’re released, but now you have the power to use viral to have the movie even made. What do you think of the Kickstarter site? Are there any other websites out there like this? Check it out and let us know what your favorite project is, or link us to your own project! Viral Marketing IndependentKick StarterKickstarter
New “Skyline” Viral Video Hits The Streets November 10, 2010With Skyline in theaters this Friday, and already a couple of viral videos under their belt, the special effect team who are bringing you the film, want you to have a better understanding of what they can do. And by they, I mean the special effects team. Not quite sure… Read More
What To Expect From Digital Marketing In 2010 December 31, 2009December 31, 2009With everyone seemingly focused on reliving 2009 and reminiscing over the first decade of the 21st Century, it’s refreshing to see some intriguing speculation about the year ahead. Advertising Age has posted a two part discussion about the anticipated digital marketing trends in 2010. I recommend checking out parts one and… Read More
“Dexter” Season 5 Viral Launched via SDCC August 9, 2010August 9, 2010Dexter again with the ad campaigns! I won’t call it a killer ad campaign because a pun is exactly what you would expect here. Yes! You can, in fact, read. Showtime in cooperation with America’s favorite serial killer has launched a full-fledged ARG in anticipation of its fifth season,… Read More
We have had success through Indiegogo. They’ve been great to work with. http://www.indiegogo.com/GeminiRising