Disney Monorails Tricked Out With Tron Lightcycles Dan Koelsch, March 10, 2010 Disney sure knows how to market their films. Along with a intricate viral campaign, the studio has started to utilize their other assets to promote Tron Legacy. The Monorail Trains at Disney World Resort in Orlando will be painted to resemble the Tron Legacy lightcycles as early as this month. Check out both concept designs after the break, as well as the cool new billboard they have for the film. (Click for full size) (Click for full size) Source: Slashfilm Viral Marketing DisneyDisneylandDisneyworldTronTron Legacy
Viral Video: MTV Movie Awards Promo for Host Aziz Ansari April 30, 2010April 30, 2010The MTV Movie Awards have grown to become one the top award shows in terms of views, though probably not prestige. In honoring that tradition, comedian and actor Aziz Ansari (Funny People, Parks and Recreation) is hosting this year. One of their promos takes a deep look into the question… Read More
Repo Men Motion Comic Debuts Online March 15, 2010March 15, 2010With only 3 days left to go before Repo Men hits your local cinemaplex, Universal has launched one last video, a Dennis Calero-illustrated motion comic debuting today SXSW and ready to download online. Find out more about this after the break. Read More
New 2012 E-mail: Ambassadors Chosen August 4, 2009I came home tonight to see a new e-mail from Soren Ulfert in my inbox: If you were interested in becoming an Ambassador but weren’t able to, there are still ways for you to help. For one thing, you can spread the word of the IHC’s mission to your friends… Read More