Kick-Ass: Live Facebook Interview With Director Matthew Vaughn; New iPhone App and Trailer Dan Koelsch, March 20, 2010 The theatrical release of Lionsgate’s Kick-Ass is less than a month away, and all the Internet promotions are starting to pour in. Director Matthew Vaughn is taking part in live interview on Facebook, there’s now an iPhone/iPod Touch App for the film, and we have a few new TV spots and even a new trailer. See all the goodness after the break. First off, next Tuesday (March 23rd) at 9am PST, Vaughn will be answering questions from Facebook users on the Kick-Ass Facebook fan page. You can submit your questions to the wall once you sign up as a fan. Hopefully we may get some glimpses into the potential sequel as well as what the production process was like. Lionsgate has also released an iPhone App called “Kick-A*s: Photobomb“, where you can take a photo from your library or camera roll and spruce it up to look like a superhero. The free App also has the movie’s trailer. Speaking of which, a new 60 second trailer has hit iTunes, and a few TV spots have popped up as well. Check out the trailer below and go to ComicBookMovie.com to see the TV spots. Movie Trailers – Movies Blog Kick-Ass opens nationwide April 16th. Viral Marketing AppiTunesKick-Ass
ARGs & Campaigns Flynn Lives: End of Line For The “TRON: Legacy” Viral Campaign December 8, 2010October 18, 2011So you might be aware of this thing called TRON: Legacy that has been steamrolling its way through entertainment culture with resounding hype heard ‘round the world. You may not know just how deep the hype rabbit-hole goes, though. Today is the proof in the electroluminescent pudding: hundreds of people… Read More
This Week In Viral: Terminator Viral Ends? May 25, 2009April 30, 2010Terminator Salvation opened this weekend, and thus another viral ends. Or does it? One of the challenges of covering viral campaigns is knowing when they really end. Read more… Read More
Mark of the Spider-Man: Peter Parker’s Backpack Found and More April 25, 2012The viral campaign for The Amazing Spider-Man has heated back up after a month on hiatus. The Mark of the Spider-Man website has gotten ahold of Peter Parker’s backpack, and there are some interesting clues inside. Get the details after the jump. Read More