Kick-Ass: Live Facebook Interview With Director Matthew Vaughn; New iPhone App and Trailer Dan Koelsch, March 20, 2010 The theatrical release of Lionsgate’s Kick-Ass is less than a month away, and all the Internet promotions are starting to pour in. Director Matthew Vaughn is taking part in live interview on Facebook, there’s now an iPhone/iPod Touch App for the film, and we have a few new TV spots and even a new trailer. See all the goodness after the break. First off, next Tuesday (March 23rd) at 9am PST, Vaughn will be answering questions from Facebook users on the Kick-Ass Facebook fan page. You can submit your questions to the wall once you sign up as a fan. Hopefully we may get some glimpses into the potential sequel as well as what the production process was like. Lionsgate has also released an iPhone App called “Kick-A*s: Photobomb“, where you can take a photo from your library or camera roll and spruce it up to look like a superhero. The free App also has the movie’s trailer. Speaking of which, a new 60 second trailer has hit iTunes, and a few TV spots have popped up as well. Check out the trailer below and go to ComicBookMovie.com to see the TV spots. Movie Trailers – Movies Blog Kick-Ass opens nationwide April 16th. Viral Marketing AppiTunesKick-Ass
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More
Train Railings Turn To Lightsabers in Japan September 26, 2011To promote the September 16th Blu-ray release of Star Wars: The Complete Saga in Japan, 20th Century Fox Home Entertainment Japan turned handrails of trains in Tokyo into lightsabers. According to Japan Trends, this is the first time the handrails have ever been used for advertising. See another photo after… Read More
Warner Bros.’ “Contagion” Finally Goes Viral September 1, 2011September 1, 2011Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details… Read More