Sony Picture’s Death At A Funeral Invites You To Make Your Own Eulogy Dan Koelsch, March 24, 2010March 24, 2010 Director Neil LaBute has helmed some pretty strange (Wicker Man) and awful (Lakeview Terrace) films, but next month’s Death at a Funeral seems to be the most ill-conceived of them all. However, this is a star-filled remake of the 2007 British comedy that continues the odd pairing of death and humor, this time focusing a black family. Find out how Sony Pictures is letting you get in on the fun (?) after the jump. When you go to DieLaughingNow.com, you can write your own eulogy, Mad Libs style. You pick the gender then switch out words and phrases given to you in a eulogy. Once you’re done, Chris Rock will actually read the eulogy aloud with church music behind him while looking like a Jib Jab video. It’s funny, creepy, and maybe just wrong. Here’s one I made myself: Watch. What do you think of the site and unusual game? Let us know in the comments below. Death at a Funeral opens nationwide on April 16th. Viral Marketing Chris RockDanny GloverDean CraigDeath at a FuneralLuke WilsonMad LibsMartin LawrenceNeil LaButeTracy MorganZoe Saldana
The Boondock Saints: Viral Made Simple February 9, 2010February 9, 2010Back in December, I wrote an article discussing the old school word of mouth viral for the film The Boondock Saints, and how it was relying strictly on how bad it’s fans wanted to see the first film in the theaters. No flashy gimmicks. No websites with secret passwords (although… Read More
This Week In Viral – Our First Viral Ends March 15, 2009July 18, 2010The Watchmen viral appears to be officially over, as noted by the elimination of its page from our site. This is the first viral we’ve covered at MoveViral to end, so this is an important moment for us. Check out the forum if you want to talk about your reaction… Read More
Join the “Community” and Enroll at Greendale College October 6, 2009October 6, 2009My favorite new show of this fall is NBC’s “Community.” Starring the affable Joel McHale and Chevy Chase, the comedy surrounds the happenings at a community college, and the eclectic range of students and professors who attend it. Continuing the precedent set by “The Office” and “Parks and Recreation,” NBC has… Read More