Sony Picture’s Death At A Funeral Invites You To Make Your Own Eulogy Dan Koelsch, March 24, 2010March 24, 2010 Director Neil LaBute has helmed some pretty strange (Wicker Man) and awful (Lakeview Terrace) films, but next month’s Death at a Funeral seems to be the most ill-conceived of them all. However, this is a star-filled remake of the 2007 British comedy that continues the odd pairing of death and humor, this time focusing a black family. Find out how Sony Pictures is letting you get in on the fun (?) after the jump. When you go to DieLaughingNow.com, you can write your own eulogy, Mad Libs style. You pick the gender then switch out words and phrases given to you in a eulogy. Once you’re done, Chris Rock will actually read the eulogy aloud with church music behind him while looking like a Jib Jab video. It’s funny, creepy, and maybe just wrong. Here’s one I made myself: Watch. What do you think of the site and unusual game? Let us know in the comments below. Death at a Funeral opens nationwide on April 16th. Viral Marketing Chris RockDanny GloverDean CraigDeath at a FuneralLuke WilsonMad LibsMartin LawrenceNeil LaButeTracy MorganZoe Saldana
Latest Update To “Super 8” Trailer Teases “Battle: Los Angeles” Connection February 23, 2011March 11, 2011If you’ve been following our coverage of Super 8, then you know that the 30 second trailer available on Apple.com has been getting periodic updates to the images shown in the camera lens at the end. After the break we the images from the last update this weekend, as well… Read More
ViralCast #14: Comic-Con Review July 27, 2009June 6, 2010In this week’s ViralCast, Dan, Ian, and Scott are joined by our very special guests Kelsey and Rose, who covered Comic-Con for us live from the convention. We go over some of the interesting things that Kelsey and Rose saw as well dig deeper in the viral campaigns put on… Read More
“Limitless” Viral: NZT Mails Out Drug Samples December 10, 2010March 21, 2011Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find… Read More