Iron Man 2 Viral: Stark Expo Website Launched Dan Koelsch, March 30, 2010March 30, 2010 When we last left the Iron Man 2 viral, all we really had was a website for Stark Industries. Now Marvel Entertainment has launched a new website for this year’s Stark Expo that features prominently in the comic book movie sequel. Find out more about StarkExpo2010.com after the jump. The Stark Industries International Technology Exhibition used to be a staple of the company Tony Stark’s dad built, as it was sort of a world fair for technology. The 1974 Expo is the key to the current film, as there is some mystery surrounding it, Tony’s dad, and Whiplash. The Stark Expo 2010 website sells the event very well, with promotional videos for the current and 1974 versions, as well as many images and a map of the layout. You can view and download all the images from Slashfilm, who broke the story. The 2010 event takes place in Flushing Meadows, New York, just like the 1974 Expo, as well as the 1939 and 1964 New York’s World Fair events. The site has a countdown to the May 7th opening, but whether anything will actually happen is unsure. This is of course the date of the film’s release, so that may be all it is. We’ll keep an eye out to see if tickets become available as promised. What’s interesting is that the Expo has real sponsors like Symantec, Reese’s, and Sega (makers of the Iron Man games). What do you think of the website? Is it just a one-off thing like StarkIndustriesNow.com (which now redirects to the Expo page), or will it lead to anything else? Can you find any secret messages or hidden information? For more info on Iron Man 2 and its viral campaign, check out our Iron Man 2 Viral Page. Viral Marketing Iron Man 2Stark ExpoStark Industries
Hitchcock PSA Warns Against Using Cell Phones in Theaters October 15, 2012October 15, 2012Anthony Hopkins plays the legendary director Alfred Hitchcock in the biopic Hitchcock, which has a limited theatrical release on November 23rd. Hopkins takes on the character again in a theater PSA that warns that nothing is scarier than using your cell phone during a movie. Check out the PSA (ironically… Read More
Apollo 18: Viral Campaign Starts Back Up, New Poster and TV Spot Revealed August 6, 2011Unfortunately, the biggest thing Dimension Films’ Apollo 18 may be known for is it’s constantly changing release date, but there was a time when its viral campaign ruled the newsfeed. After taking a hiatus since March, the campaign is back in full force. See the latest updates after the break. Read More
2012 Viral: Preservation Lists and Charlie Frost Ads August 4, 2009August 6, 2009Sony has launched a new website called 2012preservationlist.net, where they ask you, “What Would You Take With You in 2012?”. It makes sense that someone should start coming up with a list of artwork worth preserving after the world is destroyed. The site has four sections: Film, Art, Literature, and… Read More
This is ROBOCOP (1987) on steroids. This movie is action packed with the requisite theater-vibrating sound effects along with a high-thrills and a SPIDERMAN (2002) personal backstory that lends a nice balance to this summer blockbuster. A few weaknesses persist that take this movie down a notch – a rather sedate opening sequence that also leads to a underdeveloped, stereotypical antagonist, and an Ironman lead-in that somehow ends up on stage without revealing any remarkable landing sequence. There’s the amazing, but over-the-top sedan scene on the Monaco raceway. The movie has a superb martial arts sequence in the league of BOURNE IDENTITY (2002) much more enthralling than THE DARK KNIGHT’S (2008) fight sequences. This sequel, like SPIDERMAN 2 (2004) extends the personal drama and confronts the lingering father-son relational bitterness (though not even its resolution was perhaps underdeveloped as well). IRON MAN 2 (2010) presents a rather fascinating dynamic of two villains, both well played by Mickey Rourke and Sam Rockwell (who had an amazing starring role in the relatively obscure movie MOON, 2009). The narcissistic charisma of Ironman and the intimate focus on terminal death issues were well played out in the movie. The climax while explosive, failed to reach the heights of THE DARK KNIGHT (2008) nor the personal intimate and emotional intensity of BOURNE IDENTITY (2002), THE BOURNE SUPREMACY (2004). Interestingly, IRONMAN 2 is able to avoid the crass, overt sexual titillating excuse, though there is plenty of insinuations. Overall, IRONMAN 2 is blockbuster, summer lead-in entertainment that has both the riveting emotional dilemma of a hero and feel-good entertainment.