Scarface School Play Viral Video is a Fake Dan Koelsch, March 30, 2010 You may have noticed a video floating around the Internet (especially on Funny or Die and YouTube) since yesterday that features an elementary school play version of the 1983 classic Scarface. While it’s being passed off as real, there are now reports that the video is in fact fake. Find out the details after the break. TMZ is reporting that the staged clip was made by Rockhard Films, a production company that makes mostly commercials and music videos for the likes of Lady Gaga and Adam Lambert. It was directed by Marc Klasfeld. Here’s more from TMZ:It was produced in L.A. within the last few weeks and the audience members were a mix of cast family members, colleagues and friends.As for Lil’ Tony and his co-stars, they were selected through a casting agent known for finding child actor look-alikes for adult stars. The Rockhard team even set up a fake YouTube account for a woman who’s child Jaydon goes to Barton Elementary (in Bartonville, IL). It’s on this account that the video is posted, so that’s obviously the school where the play takes place. The video has caused some controversy in the Bartonville school district, though Barton Elementary hasn’t even staged a play this year, so the hoax should have been more obvious to locals. Check out the video for yourself below. The purpose of the video is unknown, but based on it’s viral popularity, it may have been created just to promote the Rockhard Films. What do you think of the video? If you already saw it, did you think it was real? Viral Marketing Fan MadeRockhard FilmsScarfaceschool playViral video
Tron Legacy – Video Game November 25, 2009November 25, 2009What do you get when you take a film that’s based on real life video games and make it a video game? A video game! That’s exactly what you’ll get with the release of Tron. Notice it’s missing the “Legacy” part. Perhaps it’s not solely based on the movie. Maybe… Read More
“Hunger Games” Viral: Get Your District’s ID Card March 24, 2012March 24, 2012The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol…. Read More
ABC’s Castle Incorporates ARG Into Season Finale May 23, 2010May 24, 2010While everyone’s attention is seemingly focused on the upcoming series finale of LOST, another ABC show keenly incorporated an alternate reality game into the plot of their season finale. Over at her Giant Mice blog, ARG pro Brooke Thompson pointed out that the recent season two finale of ABC’s Castle… Read More