Scarface School Play Viral Video is a Fake Dan Koelsch, March 30, 2010 You may have noticed a video floating around the Internet (especially on Funny or Die and YouTube) since yesterday that features an elementary school play version of the 1983 classic Scarface. While it’s being passed off as real, there are now reports that the video is in fact fake. Find out the details after the break. TMZ is reporting that the staged clip was made by Rockhard Films, a production company that makes mostly commercials and music videos for the likes of Lady Gaga and Adam Lambert. It was directed by Marc Klasfeld. Here’s more from TMZ:It was produced in L.A. within the last few weeks and the audience members were a mix of cast family members, colleagues and friends.As for Lil’ Tony and his co-stars, they were selected through a casting agent known for finding child actor look-alikes for adult stars. The Rockhard team even set up a fake YouTube account for a woman who’s child Jaydon goes to Barton Elementary (in Bartonville, IL). It’s on this account that the video is posted, so that’s obviously the school where the play takes place. The video has caused some controversy in the Bartonville school district, though Barton Elementary hasn’t even staged a play this year, so the hoax should have been more obvious to locals. Check out the video for yourself below. The purpose of the video is unknown, but based on it’s viral popularity, it may have been created just to promote the Rockhard Films. What do you think of the video? If you already saw it, did you think it was real? Viral Marketing Fan MadeRockhard FilmsScarfaceschool playViral video
Super 8: Development Room Revealed, iOS App Updated, and TV Spot References Viral May 28, 2011The past few days have seen a bunch of ARG-related updates to J.J. Abrams’ Super 8, a film we have been following since the viral campaign began. The biggest news of the week is the addition of a new website to follow that will apparently help reveal the final bits… Read More
Fox Home Entertainment uses PSAs to Sell DVDs September 23, 2009September 22, 2009Fox Home Entertainment has a funny internet video campaign going on to promote their line up of DVDs. They seem to be using a “One Movie At A Time” moniker in the creation of fake PSAs that use clips from their DVD collection. A YouTube account was created with the… Read More
Viral Video: Phonetourage April 14, 2010April 13, 2010I’m not a big fan of HBO’s show Entourage. The story lines are so cookie cutter, and the characters are both unrelatable and predictable. The Upright Citizens Brigade’s Midnight Show has a parody of the TV series that hits it home for me. Check it out after the break. Read More