New TV Show Would Let Anyone Create An Episode Dan Koelsch, March 31, 2010 With video games and the Internet eating away at TV ratings, networks are having to look for more interactive and interesting ways to gain viewers. Current TV (created by former VP Al Gore) is trying something very different than other networks. The company has teamed up The Sims creator Will Wright to develop a TV show that is completely user-generated. Find out more after the jump. Wright’s resume also includes Spore and SimCity, so the guy knows about entertainment that makes the audience do all the work. In this case, users will submit their story ideas, and Wright and a team of producers will pick one and make two half-hour long episodes. The show would be aptly called The Creation Project, though it’s unclear what parts of the development process we would see. The ideas would come from both mobile devices and the web, so this could be really great for spur-of-the-moment ideas to flourish. Wright will be working with producer Albie Hecht, former president of Spike TV and Nickelodeon. The show could debut as early as this year if it gets the greenlight. Source: IGN News Viral Marketing Current TVInteractiveSporeThe Creation ProjectThe SimsWill Wright
Tron Legacy Coming To Disneyland August 6, 2010Disney hasn’t been shy about using its theme parks to market their upcoming blockbuster Tron Legacy, as they’ve already tricked out their monorails to look like Light Cycles. There’s even been rumors of adding a Tron ride to the parks. However, we now have confirmation that Tron Legacy will have… Read More
Restoring Truthiness Rally Moves Forward with “Operation Strike of Truthiness” September 7, 2010September 7, 2010A few days ago we told you about a growing movement to get Stephen Colbert, host of the Emmy-award winning show “The Colbert Report,” to hold a “Restoring Truthiness” rally in Washington, D.C. Today, Supporters of that movement staged Operation Strike of Truthiness, an ingenious plan to get the terms… Read More
“Elevator Murder Experiment” Viral Video Promotes “Dead Man Down” March 4, 2013October 7, 2013What would you do if you walked into a murder in progress? Our second prank video of the past week asks that very question by staging a murder attempt in a New York City elevator. The video was made to promote this weekend’s theatrical release of Dead Man Down, a… Read More