New TV Show Would Let Anyone Create An Episode Dan Koelsch, March 31, 2010 With video games and the Internet eating away at TV ratings, networks are having to look for more interactive and interesting ways to gain viewers. Current TV (created by former VP Al Gore) is trying something very different than other networks. The company has teamed up The Sims creator Will Wright to develop a TV show that is completely user-generated. Find out more after the jump. Wright’s resume also includes Spore and SimCity, so the guy knows about entertainment that makes the audience do all the work. In this case, users will submit their story ideas, and Wright and a team of producers will pick one and make two half-hour long episodes. The show would be aptly called The Creation Project, though it’s unclear what parts of the development process we would see. The ideas would come from both mobile devices and the web, so this could be really great for spur-of-the-moment ideas to flourish. Wright will be working with producer Albie Hecht, former president of Spike TV and Nickelodeon. The show could debut as early as this year if it gets the greenlight. Source: IGN News Viral Marketing Current TVInteractiveSporeThe Creation ProjectThe SimsWill Wright
Super 8 Teaser Leaks Online, Official Site Launched May 7, 2010May 8, 2010Well, that didn’t take long. Today (last night?) we had the midnight showings for Paramount and Marvel’s Iron Man 2, and unless you saw it in IMAX (i.e. me), then you saw the teaser trailer for the J.J. Abrams-produced Super 8 (also from Paramount). If you didn’t see it, you’re… Read More
Beavis and Butt-Head Do Extract September 3, 2009September 3, 2009Do you guys remember Beavis & Butt-Head, for years the only reasons to watch MTV during the 90’s. Unfortunately they haven’t been back on TV for a while now. At least not on a permanent basis. But here’s some good news for all us Beavis and Butt-Head fans out there…. Read More
USA Network Creates Interactive Game Ad for iPad Websites January 29, 2011The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game… Read More