New TV Show Would Let Anyone Create An Episode Dan Koelsch, March 31, 2010 With video games and the Internet eating away at TV ratings, networks are having to look for more interactive and interesting ways to gain viewers. Current TV (created by former VP Al Gore) is trying something very different than other networks. The company has teamed up The Sims creator Will Wright to develop a TV show that is completely user-generated. Find out more after the jump. Wright’s resume also includes Spore and SimCity, so the guy knows about entertainment that makes the audience do all the work. In this case, users will submit their story ideas, and Wright and a team of producers will pick one and make two half-hour long episodes. The show would be aptly called The Creation Project, though it’s unclear what parts of the development process we would see. The ideas would come from both mobile devices and the web, so this could be really great for spur-of-the-moment ideas to flourish. Wright will be working with producer Albie Hecht, former president of Spike TV and Nickelodeon. The show could debut as early as this year if it gets the greenlight. Source: IGN News Viral Marketing Current TVInteractiveSporeThe Creation ProjectThe SimsWill Wright
Iron Man 2: First Look at War Machine … Sorta November 28, 2009Well, this is an unusual way to see the first image of a superhero character. Diamond Select’s War Machine action figure from the upcoming Iron Man 2 is now listed on the Diamond Previews catalog. What makes the toy interesting is that it has the character’s face, and it looks… Read More
Seven Psychopaths: Listen to Voice Messages Left For Charlie October 13, 2012Last month, CBS Films’ Seven Psychopaths started a viral campaign where flyers were put up with a number to call where you could leave a voice message. Now, a video has been made to showcase some of those messages. Check it out after the break. Read More
M Night Shyamalan Joins Twitter and Facebook November 29, 2011November 29, 2011Facebook and Twitter are a vital part of any viral marketing campaign, and as such writers, directors, and sometimes castmembers can help in the process. Now twist extraordinaire M Night Shyamalan is joining the promotional fun. Two years ago, the writer and director opened the doors to his world via… Read More