New TV Show Would Let Anyone Create An Episode Dan Koelsch, March 31, 2010 With video games and the Internet eating away at TV ratings, networks are having to look for more interactive and interesting ways to gain viewers. Current TV (created by former VP Al Gore) is trying something very different than other networks. The company has teamed up The Sims creator Will Wright to develop a TV show that is completely user-generated. Find out more after the jump. Wright’s resume also includes Spore and SimCity, so the guy knows about entertainment that makes the audience do all the work. In this case, users will submit their story ideas, and Wright and a team of producers will pick one and make two half-hour long episodes. The show would be aptly called The Creation Project, though it’s unclear what parts of the development process we would see. The ideas would come from both mobile devices and the web, so this could be really great for spur-of-the-moment ideas to flourish. Wright will be working with producer Albie Hecht, former president of Spike TV and Nickelodeon. The show could debut as early as this year if it gets the greenlight. Source: IGN News Viral Marketing Current TVInteractiveSporeThe Creation ProjectThe SimsWill Wright
Galifianakis And Ferrell Take To Facebook To Launch “The Campaign” May 7, 2012One of this summers most anticipated comedies, “The Campaign”, has just launched a very interesting, very funny viral campaign, aimed to persuade viewers to choose their side before the films release. Hit the jump to see the first glimpse of the films lead contenders, played by Zach Galifianakis and Will… Read More
Salt: Day X Exists Game Is Now Live May 17, 2010May 17, 2010Last month we told you about the Day X Exists website for the action spy movie Salt starring Angelina Jolie. Now the game within the site has officially launched, and you have a chance to do what every guy dreams: catch Angelina Jolie. Check out the details after the break. Read More
“Men in Black III” Viral Continues With Tattoo Parlor Commercial and Fan Messages April 1, 2012April 1, 2012It’s been a few weeks since we’ve provided an update on the Men in Black III viral campaign, so here’s a quick refresher on what has been going on. Don’t worry, you didn’t miss much, especially since the campaign seems to not have a real goal or driving force. Read More