New TV Show Would Let Anyone Create An Episode Dan Koelsch, March 31, 2010 With video games and the Internet eating away at TV ratings, networks are having to look for more interactive and interesting ways to gain viewers. Current TV (created by former VP Al Gore) is trying something very different than other networks. The company has teamed up The Sims creator Will Wright to develop a TV show that is completely user-generated. Find out more after the jump. Wright’s resume also includes Spore and SimCity, so the guy knows about entertainment that makes the audience do all the work. In this case, users will submit their story ideas, and Wright and a team of producers will pick one and make two half-hour long episodes. The show would be aptly called The Creation Project, though it’s unclear what parts of the development process we would see. The ideas would come from both mobile devices and the web, so this could be really great for spur-of-the-moment ideas to flourish. Wright will be working with producer Albie Hecht, former president of Spike TV and Nickelodeon. The show could debut as early as this year if it gets the greenlight. Source: IGN News Viral Marketing Current TVInteractiveSporeThe Creation ProjectThe SimsWill Wright
“Total Recall” Launches Viral Site March 28, 2012July 8, 2012Ahead of the release of its first teaser trailer this Sunday, Sony Pictures has launched a rather interesting viral site for it’s upcoming sci-fi remake, Total Recall. You’re one phone call away from “the memory of a lifetime.” Get more details after the jump. Read More
Over 150,000 Sign Petition To Reverse R-Rating For “Bully” February 29, 2012February 29, 2012The Weinstein Company’s Bully is a documentary about bullying in American schools; something that has become a heated topic in the wake of the controversy of recent teen suicides. The MPAA recently gave the film an R-rating due to language. The studio appealed the rating, which Harvey Weinstein himself saying… Read More
Total Recall: Personalized Rekall Videos and Comic-Con July 5, 2012July 8, 2012Last month, we told you about WelcomeToRekall.com, the viral website for this summer’s sci-fi action remake Total Recall. The website is home to Rekall, a company that implants memories so that you can have a vacation without actually going anywhere or wasting any time. Now you can actually see how… Read More