E! Online Helps Save One Bubble Show With Your Vote Dan Koelsch, April 5, 2010April 5, 2010 Every spring the television networks have to decide what shows to bring back for the fall schedule, and every spring fans desperately try to save their favorites that are on the bubble. Fortunately, they got someone watching their backs with E! Online. Find out how they are helping you save your favorite series from cancellation. E! Online is hosting a competition in which your votes will decide what show the E! organization will push to stay on the air. The field has already been narrowed down to five, with Better Off Ted, Chuck, Life Unexpected, One Tree Hill, and Parenthood as the finalists. However, if your favorite show is on the bubble, but not on the list, you still have a shot. You can tweet E! Online’s Kristin Dos Santos with one of the shows listed as a wild card on the Save One Show page, and whichever show gets the most tweets gets entered back into the finals. E! Online will announce the winner on Monday April 12th, when they make the big push on their E! news shows and even to the winning network itself. The winner doesn’t necessarily get a free pass, however, as The Sarah Connor Chronicles won last year and was still cancelled (whereas runner up Chuck survived). My favorite to stay is Human Target (which is a wild card). What about you? Viral Marketing Better Off TedChuckE!Human TargetLife UnexpectedOne Tree HillParenthoodSave One ShowThe Sarah Connor Chronicles
New “Battle: Los Angeles” Viral Video and Facebook Game February 17, 2011The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign,… Read More
New Lost Teasers Reveal Secrets! (Or Do They?) January 15, 2010January 16, 2010OK so these teasers from the British TV network Sky 1 don’t actually give away any real secrets for Lost’s final season, but they are pretty humorous. Take a look. Read More
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More