Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Exclusive 2012 Posters August 27, 2009August 27, 2009Sony Pictures had a tweet today in regards to “Rio, D.C. and L.A. get destroyed”. Click on the link, and sure enough, they are all being destroyed. Then again, during the apocalypse, not much is safe. Take a look at these great posters. The end of the world is coming… Read More
Watch Michael Cera Get a Jersey Shore Makeover January 9, 2010February 18, 2011So, there’s this video going around on YouTube that has actor Michael Cera hanging out with the cast of MTV’s “Jersey Shore”, which is apparently part of their most recent episode. The appearance is meant to be a promotion for Cera’s new film Youth in Revolt, opening this weekend, but… Read More
Paranormal Activity: Viral Marketing At Its Best October 27, 2009January 8, 2010The success of Paranormal Activity will be studied extensively by Hollywood, that’s for sure. Made for a mere $15,000, Paranormal Activity has grossed nearly $64 million since its nation-wide release. How? A strange thing called . . . The Internets! While MovieViral normally focuses on the “in-game” side of viral… Read More