Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
“Transcendence” Viral Site Delivers A Harrowing Message December 20, 2013A trio of trailers from Wally Pfister‘s Transcendence have been revealed over past few days, each of them having their own unique personality and narrator. While the first two don’t feature any footage, they do give us an idea of the plot of the film. But the third one is… Read More
Mark of the Spider-Man: Peter Parker’s Backpack Found and More April 25, 2012The viral campaign for The Amazing Spider-Man has heated back up after a month on hiatus. The Mark of the Spider-Man website has gotten ahold of Peter Parker’s backpack, and there are some interesting clues inside. Get the details after the jump. Read More
Fake S’lebSuit Commercial Used To Promote HBO’s Paparazzi Documentary October 1, 2010Adrian Grenier (Entourage) directed and co-stars in the documentary called Teenage Paparazzo, which chronicles the life of 14-year-old Austin Visschedyk a full-fledged member of the paparazzi. The film debuted on HBO this Wednesday, and last week a fake long-form commercial debuted online to promote it. The ad is for a… Read More