Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
You Can Get George A. Romero a Well Deserved Star October 2, 2012October 2, 2012It’s October. The simple fact of the matter for movie buffs is that October brings one thing. No, not love stories of corduroy fashions and multibuttoned sweaters with acorns and leaves. It brings us horror. This is the month of Halloween. No other month has such a dedication to respect… Read More
The Lost Underground Art Project December 3, 2009We haven’t talked much about ABC’s LOST here on MovieViral, but they really pioneered the new wave of television viral marketing. Usually this has been done traditionally with interactive ARGs and a narrative, but in August, comedian Paul Scheer joined in on the fun in an unusual way. Scheer’s involvement… Read More
Fan Site Makes Tony Stark the New Chuck Norris April 10, 2010April 10, 2010Chuck Norris has been a huge internet meme for years, getting to the point where it’s now old and tired. The joke is that the actor and martial arts expert is the greatest being on the planet, with ‘facts’ like “Chuck counted to Infinity…twice.” Some are hilarious, but most are… Read More