Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
The Box: You Are The Experiment October 29, 2009October 29, 2009An interesting website popped up for the upcoming film The Box, which you’ve probably seen ads for on TV. The basic premise: A box is brought to a couple’s house and inside is button, and if they push the button a random person in the world they don’t know will… Read More
Assemble Your Own Avengers Music Video Remix May 12, 2012Aside from a ridiculous amount of Assemble puns, Marvel has a new YouTube channel that allows you to piece together a music video. Like the fan-made commercial for LOST and DVD trailer for Law Abiding Citizen, it supplies you with the materials you need to get your creative juices flowing…. Read More
SNL: Would the Real Mark Zuckerberg Please Stand Up? January 30, 2011Actor Jesse Eisenberg hosted NBC’s Saturday Night Live last night, and his monologue became a “Berg” paradox that should have destroyed the entire universe. Instead, we got an awkward and hilarious moment between Eisenberg, who plays Facebook co-founder Mark Zuckerberg in The Social Network, Adam Samberg, who plays Zuckerberg on… Read More