Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Viral Marketing “Despicable Me” Mini-Movies Hit The Web December 17, 2010Universal Pictures’ Despicable Me had its home release on Blu-ray and DVD this week, and included were three mini-movies featuring the cute minions and the orphan kids. All three are now online (though at least the “Banana” looks to be an edited version), so you can watch them for yourself… Read More
Watch Interactive Horror Short Film “6:14” October 28, 2012RIDES.tv is a new transmedia platform from Fourth Wall Studios that creates interactive stories stretching across online video, phone calls, text messages, email, and social media. Their latest in their Dark Wall horror series is called 6:14, which you can watch here. Watch the trailer and learn more after the… Read More
Trayvon Martin Case Affects Marketing For Fox’s “Neighborhood Watch” March 28, 2012March 28, 2012You might not think that the public discourse on the Trayvon Martin shooting would have much impact on Hollywood, but there has been an unexpected result. 20th Century Fox has had to change their marketing for their upcoming sci-fi comedy Neighborhood Watch. Get the details after the jump. Read More