Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Investigation Discovery Mails Out Notes To Begin ARG for “Deadly Affairs” August 18, 2012Investigation Discovery airs a new series premiering September 8th called Deadly Affairs. As the show’s website explains, “Deadly Affairs tells real-life tales of love gone terribly wrong — from wandering eyes at the workplace leading to adulterous romps in the supply closet to bible-study couples tempted by lust to commit… Read More
Facebook Premieres “X-Men: First Class” Trailer, Promises New Content February 10, 2011Lost amidst the excitement for upcoming comic book films like Captain America: First Avenger, Thor, and Green Lantern, is the Matthew Vaughn-directed X-Men: First Class. For a day at least, it appears the film will be alone in the spotlight, because 20th Century Fox has released the first trailer via… Read More
NBC’s “Hannibal” Eats Up Social Media With Fava Beans and a Nice Chianti April 5, 2013April 15, 2015NBC’s newest show Hannibal, based on the infamous fictional cannibal with class, debuted last night. To promote the show, NBC has taken Hannibal all across the social media board, including a Facebook app where Dr. Lector has you and your friends for dinner. Read the press release after the break… Read More