Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Buy Avatar Toys, Get Some Content October 24, 2009October 23, 2009A funny thing happened on my latest trip to Target. During my obligatory perusal of the store’s toy aisle to check out the latest Star Wars offerings, I stumbled upon an entire section devoted to Avatar. Figures, ships, playsets, and more took up a substantial portion of the aisle. What caught my eye… Read More
Latest Star Wars-Adidas Promo Gives You Control of the Death Star June 30, 2010Adidas has released another viral promotion for their Star Wars line of Adidas Originals. Many of you will remember the deftly made ‘Star Wars Cantina 2010’ video released earlier in the month, which seamlessly placed several of today’s biggest celebrities in the classic scene. The shoe company’s latest viral activity… Read More
Viral Video: Gritty Superhero Reboot May 12, 2010College Humor has a great parody video that uses a medical emergency as a metaphor for how studios go about rebooting their franchises. This one in particular is in regards to Spiderman, as the doctor accurately explains all the problems with the third film in the franchise (which is why… Read More