Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Play Another “Man of Steel” Online Game: “Hero’s Flight” June 6, 2013Briefly: Just a couple of weeks ago, the Man of Steel website had an online game called Metropolis Mayhem. Now, the site is back with a new game called Hero’s Flight, which just changes the perspective, but has a similar concept. Take control of Superman, and fly through the city,… Read More
“Hunger Games” Viral: Get Your District’s ID Card March 24, 2012March 24, 2012The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol…. Read More
Character Posters for “The Great Gatsby” Released on Facebook In Preparation for New Trailer April 3, 2013We are just a mere 4 weeks away from the release of director Baz Luhrmann’s adaptation of the 1925 F. Scott Fitzgerald novel The Great Gatsby starring Leonardo Di Caprio, Carrey Mulligan and Tobey Maguire. Leading up to the new trailer being released tomorrow, Warner Bros. has rolled out some… Read More