Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
What Is It? No Really, That’s The Name Of The Video September 11, 2010September 11, 2010One of the coolest, and yet, at the same time, most annoying things, is looking at something for a long period of time, because you think something is there, or better yet, because you’re told something is there. That is exactly what is going on with what you are about… Read More
Help Dexter Confess and Get a Glimpse at Season 6 August 19, 2011With the fifth season of Dexter being released on DVD and Blu-Ray this week and the rapidly approaching debut of a new season, Showtime has amped up the marketing efforts for their hit show. The network recently launched a Dexter viral website called Dexter Confessions, which allows users to better… Read More
Salt: Day X Exists Mission 2 Now Live May 26, 2010May 26, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has interactive story you can participate at their official website. Every week there is a new mission, last week you were first contacted by Evelyn Salt (Jolie) and forced to lie to your boss. This week your photography skills are… Read More