Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Super Bowl XLVIII: Movie Trailers And Commercials January 24, 2014 Every year, the Super Bowl has millions of viewers, and not just sports fans. One of the big draws of this event is “watching it for the commercials.” This is when the very best commercials are aired on TV, and the one time people don’t want to fast forward… Read More
“Threat Level Midnight” Website Goes Live After Latest ‘The Office’ Episode February 19, 2011If you have seen the latest episode of The Office, then you’re well aware of “Threat Level Midnight.” Michael Scott’s decade long film project about fictional secret agent Michael Scarn finally had its big premiere this past Thursday. In typical NBC fashion, a viral website for the film has been… Read More
Apollo 18: Internal NASA Memos Hint at Problems On Lunar Surface August 29, 2011Dimension Films’ Apollo 18 is a found footage sci-fi thriller about a secret mission to the moon back in December of 1974 that went horribly wrong. For the viral campaign, the film’s official website has a subpage that updates periodically with several documents from before, after, and during the mission…. Read More