Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Viral Video Round-Up: Star Wars/Tron Mash-Up and Looks At Two Super Bowl Ads February 3, 2011We have a few random viral videos that fell into our laps today, so let’s get them all out of the way in a Viral Video Round-Up. First we have the ultimate geek mash-up between Star Wars and TRON: Legacy. Finally we have Super Bowl ads, with one Star Wars… Read More
Nokia Creates Interactive 3D Map of Gotham City July 8, 2012It’s the map we deserve, but not the one we need, or something. Nokia has partnered with The Dark Knight Rises to bring us a 3D map of Gotham City using Nokia Maps. Find out more, including how you can win prizes, after the break. Read More
New Service Gives Low-Budget Films, ARGs a Chance January 17, 2010January 17, 2010A new service called Hukilau is offering low budget projects, like independent films and alternate reality games (ARGs), funding through a concept known as “crowdsourcing.” The service allows members of the Hukilau community to become producers of independent films or remain consumers, by watching and rating the films. Read More