Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Could The “They’re Here” Mystery Be Solved? October 7, 2010We are just a few days away from everything being revealed about the film They’re Here, a film whose viral campaign we have covered extensively. However, the guys over at SciFi Mafia seem to think they have figured out what the movie really is, thanks in part to our exclusive… Read More
New UK Food Truck Feeds Your Inner Zombie [And Promotes Release Of “The Walking Dead” Season 2 DVD] August 30, 2012The food truck craze may have hit a few years ago, but it has yet to hit its peak. The entire country has become so enraptured with this food out of a truck craze, that everyone else outside of the United States also wants in on the action. Everyone knows… Read More
Inside Films Is Back With Latest Social Film “The Power Inside” July 27, 2013Inside Films is the production studio created by the partnership of Toshiba and Intel to create social films that feature the technology companies’ latest products. We’ve covered their previous films Inside and The Beauty Inside, and now they have an alien invasion comedy staring Harvey Keitel called The Power Inside…. Read More