Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Read About the Dent Act From “The Dark Knight Rises” June 19, 2012The Dent Act plays a key role in the plot to The Dark Knight Rises, Christopher Nolan’s finale to his Dark Knight Trilogy. Named in honor of slain political hero Harvey Dent, the bill punishes criminals more harshly, including denying parole, if their acts are deemed part of a larger… Read More
Graffiti Style “Teenage Mutant Ninja Turtles” Posters Are Tagged On The Streets Of Los Angeles June 9, 2014June 9, 2014Part of the art of marketing is based on how awesome your poster looks. Floating heads, back turned, poster drenched in colored hues, all of it are a staple of the contemporary movie poster. But since people have noticed just how dull some of these posters can be and just… Read More
V Peace Ambassador Program October 29, 2009October 29, 2009Because Hollywood can’t keep remakes to just movies, next week the series “V” debuts on ABC. The new series, based off the 1983 miniseries and subsequent TV show, is about aliens (called “Visitors”)who arrive to help mankind, but in reality have alterior motives. To promote the series, ABC.com has created… Read More