Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Harry Potter Online Parseltongue Translator June 30, 2011In the world of Harry Potter, Parseltongue is the language of serpents. “It is rarely spoken and even more rarely heard. It is a very uncommon skill, with Harry Potter and Lord Voldemort being the most well-known Parselmouths in the wizarding world.” Now you can learn the language with the… Read More
Jonah Hill and Channing Tatum Compete In Twitter Challenge For “21 Jump Street” October 31, 2011The film adaptation of the Johnny Depp 80s television show 21 Jump Street opens in March, but the public has yet to see a trailer. Stars Jonah Hill and Channing Tatum look to change that, but they are making a competition out of it. Whichever actor gets the most Twitter… Read More
LA Times Video Re-Cap of “TRON: Legacy” Viral February 10, 2011Jay West of the Los Angeles Times’ Hero Complex blog has posted a video summary of the TRON: Legacy viral/ARG campaign. It’s a pretty solid review, so check it out after the break. Read More