Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Lionsgate Launches “‘The Storytellers — New Creative Voices of ‘The Twilight Saga.'” Competition October 1, 2014October 1, 2014Lionsgate is reviving their box office hit The Twilight Saga franchise by launching a writing competition where five female filmmakers will be chosen to make short films based on characters from the series. The studio will help finance each of the winners’ films, which will then be released via Facebook…. Read More
See “Captain America: Winter Soldier” Before Anyone Else Using The “Captain America Experience” App March 2, 2014There are many smart phone apps that allow you to experience the movie in a whole new way, hether it is a game or a photo splice. To help promote the upcoming release of Captain America: The Winter Soldier, Marvel has released the Captain America Experience, an app that gives… Read More
Could This Weird Video Be Viral for a Band? December 9, 2009March 16, 2010Thanks to the lack of a comprehensive viral campaign the likes of District 9 or 2012, we have a little more time now to find some more obscure viral. Check out the video below, posted on a YouTube account titled “iamamiwhoami“. I have to warn you first that it’s a… Read More