Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Viral Marketing TRON Video: Sam Meets Castor December 9, 2010Disney has released a new clip for TRON: Legacy in which Sam (Garrett Hedlund) meets Castor (Michael Sheen), a program who runs a pretty sweet nightclub on the Grid. Sam is looking for Zeus, who can supposedly help transport Sam to the other side of the Grid. Take a look… Read More
Apps “Ex-Machina” Uses Tinder App To Cleverly Market The Film At SXSW March 15, 2015April 1, 2015If you’re using the dating app Tinder and you’re in Austin, TX checking out the SXSW conference and festival, then don’t be surprised if a hot 25 year old woman by the name of Ava pops up in your list of possible matches. Don’t fall for it, though, because per… Read More
AMC Scares New Yorkers in “Walking Dead” Viral Video Aimed At Dish Network July 31, 2012The AMC television network has been having a long battle with Dish Network, with Dish Network actually cutting the network, along with sibling channels like IFC, Sundance, and WeTV, at the beginning of July. The dispute is complicated, but as usual, involves money. AMC has now started a campaign to… Read More