Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
“The Guilt Trip” Asks “Why Did I Teach My Mom To Text”? December 2, 2012December 2, 2012The Guilt Trip is a comedy about an inventor (played by Seth Rogen) who takes his mother (Barbara Streisand) on a road trip to sell his new invention. Obviously, travelling with your mother when you are a grown man can be difficult, and the film has tapped into that by… Read More
“Super 8” and “TRON: Legacy” Virals Say Happy Thanksgiving November 24, 2010Sure, Thanksgiving isn’t until tomorrow, but aliens and computer programs need a day off too! Both of the viral campaigns we are following right now gave holiday updates, though neither seems to major (at least at first glance. What did they have to say? Find out after the break. Read More
WonderCon 2010 Preview March 31, 2010October 18, 2011Most people know about Comic-Con International’s yearly convention in San Diego (soon to be Anaheim?), but what you may not know is that the organization has more than one event every year. WonderCon is held annually in San Francisco, and the 2010 convention is this weekend, April 2-4. Find out… Read More