Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
“Total Recall” Viral Posters Seen On The Streets Of Hollywood June 10, 2012July 8, 2012There is no doubt that we will possess the technology to make your fantasies into reality, but for know, we must live that thought vicariously through the characters in Len Wiseman’s upcoming film, Total Recall. Now Sony has added a viral element to the film in hopes that it can… Read More
Total Recall: Personalized Rekall Videos and Comic-Con July 5, 2012July 8, 2012Last month, we told you about WelcomeToRekall.com, the viral website for this summer’s sci-fi action remake Total Recall. The website is home to Rekall, a company that implants memories so that you can have a vacation without actually going anywhere or wasting any time. Now you can actually see how… Read More
“Veronica Mars” Movie Updates March 21, 2013It’s been just over a week since the Kickstarter campaign launched to get a Veronica Mars movie. Now that the film has been funded (with over $3.7 million so far), the focus starts shifting to the content of the movie. Fortunately, creator Rob Thomas has given us some ideas about… Read More