Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Be a Part of the Muppets’ Never Ending Mahna Mahna Phenomena November 16, 2011November 16, 2011Briefly: Mahna Mahna is just one of the Muppets signature songs and the best thing about the song is that it never ends. It just goes on and on and on. Now you can join The Muppets, celebrities, and millions of others in Mahna Mahna phenomena simply by uploading a… Read More
Viral Video: We Are The World 25 February 13, 2010In early 1985, a colossal group of stars came together for a charity song to help with the fight of AIDS in Africa. 25 years later, a new generation of musicians and filmmakers have come together to remake that song, this time to help Haiti. We discussed the viral support… Read More
“The Dark Knight Rises” IMAX Prologue Reaction December 14, 2011December 19, 2011Through Operation Early Bird, fans were given a chance to see the opening sequence of Christopher Nolan’s final chapter in his Batman trilogy, The Dark Knight Rises. I was able to snag passes to the event and you will not believe how awesome the footage is, especially on an IMAX… Read More