Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Catch Up On The Latest “Gotham” News With Online Edition Of The “Chronicle” July 23, 2014July 23, 2014It’s been while since we have covered a Batman-related viral website. And while we unfortunately are not reporting on the start of the viral marketing campaign for Batman v. Superman: Dawn of Justice, another major Batman property has offered up a tease for fans. The Gotham Chronicle, Bruce Wayne’s hometown… Read More
“The Boxtrolls” Interactive Poster Turns You Into LAIKA’s Latest Creatures August 11, 2014August 11, 2014In anticipation for the release of The Boxtrolls, LAIKA has created a new marketing campaign that should get moviegoers more excited for the film. To help promote the film, “the studio has teamed up with ad agency Wieden+Kennedy to create this “magic mirror” standee that uses an X-Box Kinect interface.”… Read More
‘Jurassic World’ Viral Video Introduces InGen’s New Head Security February 11, 2015February 11, 2015We’ve already seen some great viral content from Jurassic World. The film takes place some 20 odd years after the events of the first film, with Masnari, a new conglomerate, acquiring InGen and opening the park doors once more. Of course their are other nefarious things going on in the… Read More