Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Teaser For “Red State” Leads To Viral Sites December 23, 2010December 24, 2010When talk started up in regards to Kevin Smith’s horror film Red State, I was intrigued, especially being a fan of MOST of his work. Then again, none of his work included a horror film before, so it was up in the air. Recently, there has been a few posters… Read More
‘Interstellar’ Viral Site And Kip Thorne Featurette October 1, 2014October 1, 2014Paramount Pictures is cranking up the marketing machine for their upcoming film Interstellar. Directed by Christopher Nolan, the film takes place in the future where Earth is becoming uninhabitable, and a group of scientists are sent off to the far reaches of space to find a new world where humans… Read More
Super 8 Teaser Leaks Online, Official Site Launched May 7, 2010May 8, 2010Well, that didn’t take long. Today (last night?) we had the midnight showings for Paramount and Marvel’s Iron Man 2, and unless you saw it in IMAX (i.e. me), then you saw the teaser trailer for the J.J. Abrams-produced Super 8 (also from Paramount). If you didn’t see it, you’re… Read More