Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Celebrate 4/20 By Purchasing Advance Tickets For “This Is The End” And Get Free Munchies April 19, 2013In celebration of national Hemp Day, and the kind promotion one expect from the people responsible for Pineapple Express, James Franco, Danny McBride, Jay Baruchel and Seth Rogen have teamed up with Regal Cinemas to purchase your popcorn, soda and snacks when you buy advance tickets for the opening weekend… Read More
New ‘Gone Girl’ Clip Released; Stream The Full Soundtrack Online September 25, 2014September 25, 201420th Century Fox launching a full scale marketing blitz for David Fincher‘s Gone Girl, starring Ben Affleck and Rosemund Pike. Just days after Nine Inch Nail’s Trent Reznor released a tease of the Gone Girl soundtrack online, NPR has released the full soundtrack for your streaming pleasure. Also Fox has… Read More
“Evil Dead” Remake Gets Interactive Homepage March 9, 2013March 9, 2013The Evil Dead dead opened at SXSW this weekend, but most of us will have to wait until April 5th to see if the horror flick lives up to the cult classic. Fortunately, the film’s website lets you explore the haunted cabin that the main characters get holed up in…. Read More