Who’s Playing Lollapalooza? Only Time Will Tell Scott Caldwell, April 5, 2010April 5, 2010 A while back, when the Tron Legacy viral really started to pick up, one of the first things they did is slowly reveal the cities involved in the screening of the trailer. Well, a similar site is doing something similar, and this, we know EXACTLY where it will be. It’s the 2010 Lollapalooza in Chicago! If you take a look at Lollapalooza’s website, instead of listing the cities (there’s only one so that would end quick), they are listing the bands that will be participating in the infamous rock festival this August in Chicago’s Grant Park.In fact, I’ll tell you that the first band on the list is none other than Soundgarden. How do I know this? If you remember a while back, I wrote an article on Soundgarden’s return, and how they created a viral-like campaign for their reunion. Well, they sent an email stating they were one of the acts this year. Sorry the answer wasn’t that glamorous. So what do you think about this new form of “wait and see viral”? Is it a way to get more hits on the site, or is it a fun way to get you involved? Let us know what you think Viral Marketing LollapaloozaSoundgardenTron Legacy
Watch a Live Webcast for “The Social Network” On MySpace September 25, 2010September 26, 2010Talk about a perfect idea. Columbia Pictures is having a live webcast on Sunday, September 26th (tomorrow!) for The Social Network, and it will be on the film’s MySpace page. This is quite the jab at Facebook, as the film is a dramatization of the sordid rise of the 2nd… Read More
Promotional Viral Videos For Despicable Me, Knight and Day, and Get Him To The Greek June 12, 2010June 12, 2010We have several viral videos created to promote some upcoming summer movies. First, the minions from Despicable Me flash mobbed the Grove in Los Angeles, we have another attempt at a Knight and Day viral video, and Get Him To The Greek has a few videos on Funny or Die…. Read More
“Transcendence” Viral Site Delivers A Harrowing Message December 20, 2013A trio of trailers from Wally Pfister‘s Transcendence have been revealed over past few days, each of them having their own unique personality and narrator. While the first two don’t feature any footage, they do give us an idea of the plot of the film. But the third one is… Read More