Toy Story’s Pizza Planet Hiring Drivers Dan Koelsch, April 8, 2010April 8, 2010 You may remember about a week ago we reported on Disney and Pixar setting up college screenings for the first 2/3 of Toy Story 3. Well, now they’ve got an interesting way of advertising for it that might actually make some people upset. Riverfront Times got their hands on a photo of flyer being passed around college campuses. The take-one flyers, similar to those promoting House of the Devil, have Pizza Planet, the restaurant featured in the Toy Story series, looking for new drivers. The take-aways have a link to a website, which is specific to each campus. For instance, www.buzzcampuswustl.com is for Washington University. However, the links actually take you to a Facebook page that lets you sign up for a screening at said campus. While this is a cool marketing tool, it should be noted that Pizza Planet really exists. Both Disney theme parks have the restuarant, so if you were really looking for a job (and in this economy, that’s a high percentage of people), you’d be pretty miffed. Viral Marketing DisneyDisneylandPixarThe House of the DevilToy StoryToy Story 3
Discover Your Kryptonian Indentity And Ancestral House With The “Man of Steel” Glyph Creator May 23, 2013 Kal-el wasn’t born on Earth. He came from the distant alien world of Krypton. When a child of Krypton is born, they are tied directly to the legacy of their Ancestral House. That legacy is defined by certain traits and characteristics instilled into each child. Now you too can discover… Read More
The Amazing Spider-Man: More Viral Findings Lead to Sketches of Web Slingers April 26, 2012April 26, 2012 This week the viral campaign for The Amazing Spider-Man got back on track with an update from “Mark of the Spider-Man” and a new website. We knew that there was more to what we found, and we were right. Details after the jump. Read More
Prometheus: Weyland Industries Launches Project Genesis June 8, 2012 Ridley Scott’s Alien prequel Prometheus opens in theaters today, so now the viral campaign must come to a close. Weyland Industries has begun Project Genesis to mark a final viral event. Read More