Toy Story’s Pizza Planet Hiring Drivers Dan Koelsch, April 8, 2010April 8, 2010 You may remember about a week ago we reported on Disney and Pixar setting up college screenings for the first 2/3 of Toy Story 3. Well, now they’ve got an interesting way of advertising for it that might actually make some people upset. Riverfront Times got their hands on a photo of flyer being passed around college campuses. The take-one flyers, similar to those promoting House of the Devil, have Pizza Planet, the restaurant featured in the Toy Story series, looking for new drivers. The take-aways have a link to a website, which is specific to each campus. For instance, www.buzzcampuswustl.com is for Washington University. However, the links actually take you to a Facebook page that lets you sign up for a screening at said campus. While this is a cool marketing tool, it should be noted that Pizza Planet really exists. Both Disney theme parks have the restuarant, so if you were really looking for a job (and in this economy, that’s a high percentage of people), you’d be pretty miffed. Viral Marketing DisneyDisneylandPixarThe House of the DevilToy StoryToy Story 3
ABC’s “Castle” To Get Graphic Novel May 17, 2011Disney’s aquisition of Marvel keeps looking better and better, as yet another crossover will bring fans of the hit ABC show Castle a graphic novel to be published by the comic book company. However, it may not be exactly what you think. Get the details after the break. Read More
12 Days of Viral – DAY FIVE December 17, 2009December 17, 2009On the fifth day of viral, my movie gave to me….. 800 Numbers. So now all of the people that you have been following, chasing, hating, and loving can be called. And the only thing it will cost you, is fun! Upset about your favorite Communications Director not returning your… Read More
Coke Zero Has New Interactive “TRON: Legacy” Games and Exclusive Content November 25, 2010Coke Zero is to TRON: Legacy as Dr. Pepper was to Iron Man 2. Coke has given us a new mobile iPhone app, interactive cups, new videos, a thinner waistline, and more! Find out all about it after the jump. Read More