Toy Story’s Pizza Planet Hiring Drivers Dan Koelsch, April 8, 2010April 8, 2010 You may remember about a week ago we reported on Disney and Pixar setting up college screenings for the first 2/3 of Toy Story 3. Well, now they’ve got an interesting way of advertising for it that might actually make some people upset. Riverfront Times got their hands on a photo of flyer being passed around college campuses. The take-one flyers, similar to those promoting House of the Devil, have Pizza Planet, the restaurant featured in the Toy Story series, looking for new drivers. The take-aways have a link to a website, which is specific to each campus. For instance, www.buzzcampuswustl.com is for Washington University. However, the links actually take you to a Facebook page that lets you sign up for a screening at said campus. While this is a cool marketing tool, it should be noted that Pizza Planet really exists. Both Disney theme parks have the restuarant, so if you were really looking for a job (and in this economy, that’s a high percentage of people), you’d be pretty miffed. Viral Marketing DisneyDisneylandPixarThe House of the DevilToy StoryToy Story 3
“A New Path Awaits” Test Subjects August 5, 2011Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a… Read More
Enter “Skyfall” Lodge In Interactive Website February 14, 2013The 23rd (and most successful) James Bond film Skyfall had its home release on Blu-ray and DVD this week, and to commemorate the occassion, 20th Century Fox Home Entertainment has created an interactive website that lets you explore Skyfall Lodge. Get the details after the break, but beware of spoilers… Read More
Watch Zack Snyder’s Animated Short for Superman’s 75th Anniversary October 15, 2013This year DC Comics has been celebrating the 75th anniversary of the greatest and first superhero, Superman. Man of Steel director Zack Snyder and Bruce Timm, who played a pivotal role in establishing DC’s impressive animated franchise, have been working on an animated short to honor the Last Son of… Read More