Toy Story’s Pizza Planet Hiring Drivers Dan Koelsch, April 8, 2010April 8, 2010 You may remember about a week ago we reported on Disney and Pixar setting up college screenings for the first 2/3 of Toy Story 3. Well, now they’ve got an interesting way of advertising for it that might actually make some people upset. Riverfront Times got their hands on a photo of flyer being passed around college campuses. The take-one flyers, similar to those promoting House of the Devil, have Pizza Planet, the restaurant featured in the Toy Story series, looking for new drivers. The take-aways have a link to a website, which is specific to each campus. For instance, www.buzzcampuswustl.com is for Washington University. However, the links actually take you to a Facebook page that lets you sign up for a screening at said campus. While this is a cool marketing tool, it should be noted that Pizza Planet really exists. Both Disney theme parks have the restuarant, so if you were really looking for a job (and in this economy, that’s a high percentage of people), you’d be pretty miffed. Viral Marketing DisneyDisneylandPixarThe House of the DevilToy StoryToy Story 3
Transformers 2 DVD: The Optimus Prime Experience October 20, 2009October 13, 2012Augmented reality has become all the rage for summer movies this year, and now Transformers: Revenge of the Fallen has joined the fray for its home release. Star Trek and District 9 both included so-called “augmented reality” activities as part of their marketing campaign for the films’ theatrical release. Augmented… Read More
Arcade Fire’s Clever Music Video September 1, 2010January 2, 2011It’s been over three years since Arcade Fire‘s last album “Neon Bible” came out. Before “Neon Bible,” “Funeral” came out with the single Wake Up on it. Wake Up is best known as the song in the trailers for Spike Jones’ Where The Wild Things Are. Arcade Fire is one… Read More
Toy Story 3 DVD Bonus Videos Revealed October 12, 2010The biggest animated film of all time is coming to DVD and Blu-Ray in just a few weeks, but the official Toy Story 3 YouTube page has revealed some previews of the bonus videos that are featured on the DVD. Watch the videos after the break. Read More