Possible Viral For Angelina Jolie’s Salt?

Dan Koelsch,

If you’ve seen the trailer for Angelina Jolie’s new action film Salt, you know that her title character Evelyn Salt has become a fugitive from the CIA because she may be a Russian Spy. Now, Sony Pictures (District 9, 2012) is asking for your help in finding her. Check out the details after the break.

The whole premise of the movie seems to lie on the fact that nobody (including the audience) really knows if Salt is a spy (technically a sleeper agent), or if the informant was lying, which the film’s official website, WhoIsSalt.com, drives home. On the site, you’ll see that Sony is doing a game. The details are scarce so far, but you can sign up at DayXExists.com to become an undercover agent trying to hunt down Salt and stop something called “Day X”. The trailer, which you can see below, implies that something pretty bad is going to happen, so maybe that’s Day X.





This may be more than just a game or contest, as ARGInsider on Twitter thinks this will be a full ARG. Salt has its own Twitter account, which seems to be the best place for hints, such as one of their latest tweets.

Agent Evelyn Salt (Angelina Jolie) is on the run. Find Salt & stop Day X. The 1st clue is in the SALT movie trailer. http://bit.ly/bL8jR7



I’ve watched the trailer twice, but I didn’t see anything that could help. Check it out for yourself and let us know if you find anything. Salt, direct by Phillip Noyce (Patriot Games, The Saint), opens July 23, 2010.


Update: Looks like the first clue is at 1:49 in the trailer, thanks to Nighthawk in the comments below. The motorcycle’s license plate says DayXExists.com, which is not much of a clue, since the website already has that link. Stay tuned to the Salt Twitter for more clues.

Viral Marketing

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Comments (34)

  1. At 1:49 in the trailer, on the motorcycle’s license plate appears to say “DAYXEXISTS.COM”. It’s not the same license plate that appears on the bike earlier (at 1:41).

    I’m guessing that’s what they refer to.

  3. Could it be the husband name @ 1:11 some say she say “Daddy” but i heard “Dani” i could be wrong though.

    Nighthawk great eye.

  6. Adele-I totally agree i saw the Swiftline but the motorcycle license is definitely the one.

  7. The Q is how to stop day x from happening…So to stop the day x which is the day when the president will or could be killed the answer must be a Date or a Time or a Place right

    If we say ( Place ) i’m guessing NYC or Albany.

    If we say ( Date ) taking Nighthawk note regarding the URL on the motorcycle license which lead us to the game site i belive the date is May 17, 2010 which is the launching date of the game.

    If we say ( Time ) that i couldn’t find anything to link to

  9. But what did the original license plate say?

    Still trying to find the bonus code in the video, has anyone found it? I found the mission code word, this bonus one is kicking my be-hind!

  10. license Number 09686F before it changes at 1.49 to DayxExisits.com

    FYI The Truck was Swiftlink not Swiftline

    The name on her back pack was EXCHANGE

    Plate number on CIA Pursut Vechicle was IFT137P

  13. Thanks for the help but none of those are working for me. This is interesting…I love it but dang!!!

  15. the mission code is in the mission report and the bonus code is in the ‘story of far’ video good luck

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