Possible Viral For Angelina Jolie’s Salt?

Dan Koelsch,

If you’ve seen the trailer for Angelina Jolie’s new action film Salt, you know that her title character Evelyn Salt has become a fugitive from the CIA because she may be a Russian Spy. Now, Sony Pictures (District 9, 2012) is asking for your help in finding her. Check out the details after the break.

The whole premise of the movie seems to lie on the fact that nobody (including the audience) really knows if Salt is a spy (technically a sleeper agent), or if the informant was lying, which the film’s official website, WhoIsSalt.com, drives home. On the site, you’ll see that Sony is doing a game. The details are scarce so far, but you can sign up at DayXExists.com to become an undercover agent trying to hunt down Salt and stop something called “Day X”. The trailer, which you can see below, implies that something pretty bad is going to happen, so maybe that’s Day X.





This may be more than just a game or contest, as ARGInsider on Twitter thinks this will be a full ARG. Salt has its own Twitter account, which seems to be the best place for hints, such as one of their latest tweets.

Agent Evelyn Salt (Angelina Jolie) is on the run. Find Salt & stop Day X. The 1st clue is in the SALT movie trailer. http://bit.ly/bL8jR7



I’ve watched the trailer twice, but I didn’t see anything that could help. Check it out for yourself and let us know if you find anything. Salt, direct by Phillip Noyce (Patriot Games, The Saint), opens July 23, 2010.


Update: Looks like the first clue is at 1:49 in the trailer, thanks to Nighthawk in the comments below. The motorcycle’s license plate says DayXExists.com, which is not much of a clue, since the website already has that link. Stay tuned to the Salt Twitter for more clues.

Viral Marketing

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Comments (34)

  1. I got the first one but the bonus one is HARD. I still haven’t be able to find it.

  2. i think i found some clues in “story so far” but, it’s so many of it!
    look at glowing alphabet in story so far video

  3. Mission 2 is wicked. By comparison Mission 1 was much easier…though I never did find any of those darn bonus codes. Thanks for the help Goldenarow and Sian.

    Can we still enter the bonus codes for mission 1 eventhough Mission 2 has started?

  5. yes mission 2 is hard and i don’t think it matters on what mission is up when it comes to the bonus codes, but I’ve yet to find a bonus code in mission 2

  6. ok well they changed to video on the “story so far now to find the bonus code video go to “my Desk” then got to the clock and watch the trailer

    P.S. you may need to watch it a few times (i had to watch it over 10 to get everything) “hope this helps”

  7. Thanks Sian. I will go over the trailer again. I did get the mission 2 code, so I don’t feel to slow. lol!

  14. For #4 and #5 bonus codes think John F, Kennedy. Two words that describe what he was and what happened to him. Let me know if you need more.

    Now does anyone have Bonus codes 1 and 2

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