Iron Man 2: Possible Stark Industries Leaked Footage Dan Koelsch, April 15, 2010April 15, 2010 Our friends over at Slashfilm have found a pretty interesting video on YouTube regarding Iron Man 2. It looks to be footage of a Stark Industries presentation in which they are showcasing the technology of the Iron Man suit’s arm blaster (not sure what it’s called), and it cuts out right before the fun stuff happens. Take a look after the jump. There’s little information as to whether this is real (i.e. from Marvel, part of the viral campaign) or fake (fan made). The YouTube user is just claiming he took this video at some presentation, though he wasn’t supposed to. There’s no mention of Iron Man or Stark Industries, and this is the only video on his innocuously-named page. The tech used resembles that from the first Iron Man, when Tony Stark was first testing the mechanical arm. So, this could be someone playing a joke who happened to get their hands on the prop from the film. If it’s real, hopefully it plays into the overall campaign. What could those numbers in the video’s title mean? What do you think? Is this part of the viral campaign, or just a clever ruse from some fans? Viral Marketing Iron Man 2Stark IndustriesViral video
Piranha 3D Campaigns For An Oscar August 17, 2010One of the reasons that Piranha 3D has a special place in my heart is that it knows what kind of movie it is. It doesn’t try to be anything more than a silly, over-the-top, bottom of the barrel, horror film. The marketing so far has supported that, and it… Read More
Are You The “Ultimate Movie Fan”? May 20, 2011The 2011 MTV Movie Awards are right around the corner, and you could be crowned the Ultimate Movie Fan during the broadcast! Plus, DIRECTV Cinema and MTV want to send you, the Ultimate Movie Fan, and a guest to the 2012 MTV Movie Awards. All you have to do is… Read More
Scott Pilgrim vs. The World: Viral Posters! August 6, 2010August 26, 2010With the release of the film just a handful of days away, and already a giant Comic-Con buzz surrounding Scott Pilgrim vs. The World, creating a viral campaign honestly was never needed. In fact, they haven’t really come close to the standard campaign. They had a contest, a “create yourself”,… Read More
After watching the video on the Cordco website it does look like the youtube video was shot by someone in the audience. The video clearly shows the same footage but at a different angle.Apparently he is demonstrating a sonic generator being adapted to help firefighters in Australia.