Iron Man 2: Possible Stark Industries Leaked Footage Dan Koelsch, April 15, 2010April 15, 2010 Our friends over at Slashfilm have found a pretty interesting video on YouTube regarding Iron Man 2. It looks to be footage of a Stark Industries presentation in which they are showcasing the technology of the Iron Man suit’s arm blaster (not sure what it’s called), and it cuts out right before the fun stuff happens. Take a look after the jump. There’s little information as to whether this is real (i.e. from Marvel, part of the viral campaign) or fake (fan made). The YouTube user is just claiming he took this video at some presentation, though he wasn’t supposed to. There’s no mention of Iron Man or Stark Industries, and this is the only video on his innocuously-named page. The tech used resembles that from the first Iron Man, when Tony Stark was first testing the mechanical arm. So, this could be someone playing a joke who happened to get their hands on the prop from the film. If it’s real, hopefully it plays into the overall campaign. What could those numbers in the video’s title mean? What do you think? Is this part of the viral campaign, or just a clever ruse from some fans? Viral Marketing Iron Man 2Stark IndustriesViral video
Disney and YouTube Partner to Produce Original Web Series November 8, 2011November 8, 2011The Walt Disney Company and YouTube recently inked a multi-million dollar deal that seems to play on both company’s weaknesses. Disney is having trouble attracting young people looking for video content to their website, whereas YouTube is not “kid-friendly” in the eyes of some parents. Will this new deal work… Read More
12 Days of Viral – DAY EIGHT December 20, 2009December 20, 2009On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple… Read More
“Jackass” Guys Spoof “Inception” For Critics’ Choice Movie Awards January 13, 2011Johnny Knoxville and the rest of the Jackass gang are making parody videos for all the Best Picture nominees at this year’s Critics’ Choice Movie Awards, which airs tomorrow night on VH1. First up is their spoof of Inception, which I have to say falls flat for me. Let us… Read More
After watching the video on the Cordco website it does look like the youtube video was shot by someone in the audience. The video clearly shows the same footage but at a different angle.Apparently he is demonstrating a sonic generator being adapted to help firefighters in Australia.