Create An Avatar In Public With Morphing Stations Dan Koelsch, April 17, 2010April 17, 2010 A few months ago, we reported on a website that you could use to make a digital representation of yourself as a Na’vi from Avatar. With the film’s premise being that humans can use Na’vi avatars, it’s natural to want to see what you would look like if you had your own avatar. With that in mind, 20th Century Fox Home Entertainment has taken the tech to the streets of Los Angeles. Yesterday at The Grove, an outdoor shopping hub of Los Angeles, three morphing stations were installed. Similar to the website, you can create your own blue Pandoran avatar, this time using a touch screen and a photo it takes of you. The machines are designed and made by Inwindow Outdoor, who are known for their innovative advertising. Like what you see? You can email yourself the video on your transformation. Pretty cool. It’s unclear how long they will stay at The Grove, but plans are in place to have the stations in Pasadena near the end of the month. This is of course to promote the film’s April 22nd release, which is (as planned) on the 40th anniversary of Earth Day. Source: Wired.com via Jason Croddy Viral Marketing AvatarEarth DayJames CameronMorphing Stations
Find Your Temptation With “Tyler Perry’s Temptation” Tracker March 17, 2013March 19, 2013Tyler Perry’s Temptation is about a marriage counselor who gets bored in her own marriage and has an affair with an obsessive man, which leads to trouble. The film opens in theaters March 29th, but if you want to discover your own temptations, there’s an app for that. Read More
“Super 8” Deleted Scene Features Rocket Poppeteers June 27, 2011We know that the Rocket Poppeteers side of the Super 8 viral campaign has a sponsoring tie-in with 7-Eleven. What we didn’t know is that the partnership originally made its way into the film itself. After the break, check out a deleted scene from Super 8 that has the kids… Read More
Unique Zombie Film “Colin” Premieres At Cannes May 24, 2009April 30, 2010I love me a great zombie flick, and a film called Colin premiered at Cannes that is right up my alley. The word of mouth on it is so good that major distributors are looking at it. Watch the trailer and find out how much the film cost to make… Read More
The Morphing station are scheduled to be up through the middle of May. I’ve been a couple of times since it went up and it’s AWESOME!