Create An Avatar In Public With Morphing Stations Dan Koelsch, April 17, 2010April 17, 2010 A few months ago, we reported on a website that you could use to make a digital representation of yourself as a Na’vi from Avatar. With the film’s premise being that humans can use Na’vi avatars, it’s natural to want to see what you would look like if you had your own avatar. With that in mind, 20th Century Fox Home Entertainment has taken the tech to the streets of Los Angeles. Yesterday at The Grove, an outdoor shopping hub of Los Angeles, three morphing stations were installed. Similar to the website, you can create your own blue Pandoran avatar, this time using a touch screen and a photo it takes of you. The machines are designed and made by Inwindow Outdoor, who are known for their innovative advertising. Like what you see? You can email yourself the video on your transformation. Pretty cool. It’s unclear how long they will stay at The Grove, but plans are in place to have the stations in Pasadena near the end of the month. This is of course to promote the film’s April 22nd release, which is (as planned) on the 40th anniversary of Earth Day. Source: Wired.com via Jason Croddy Viral Marketing AvatarEarth DayJames CameronMorphing Stations
“Super 8” Theater Standee Plays Trailer Inside May 10, 2011Briefly: Peter at /Film discovered a really cool theater standee for Super 8 that actually plays the trailer when you look inside the “8” on the side. See his video showing it in action here. Pretty nifty, though I’m not sure how many people walking by would even notice the… Read More
Peter Jackson Starts Production Vlogs For “The Hobbit” April 15, 2011When Peter Jackson was directing The Lord of the Rings trilogy starting in 2000, he would periodically post video blogs from the set of the films. At the time, it was a rather innovative idea, considering YouTube was years away, and video sharing on the Internet as a whole was… Read More
Sherlock: Modern Day Viral Is Afoot July 31, 2010March 20, 2013One of the things that made me laugh (a lot) were the comments about the viral campaign for Sherlock Holmes, and the fact that the internet did not exist back then, and the fact that they used the internet to promote the viral. We all know that Sherlock Holmes’ was… Read More
The Morphing station are scheduled to be up through the middle of May. I’ve been a couple of times since it went up and it’s AWESOME!