Create An Avatar In Public With Morphing Stations Dan Koelsch, April 17, 2010April 17, 2010 A few months ago, we reported on a website that you could use to make a digital representation of yourself as a Na’vi from Avatar. With the film’s premise being that humans can use Na’vi avatars, it’s natural to want to see what you would look like if you had your own avatar. With that in mind, 20th Century Fox Home Entertainment has taken the tech to the streets of Los Angeles. Yesterday at The Grove, an outdoor shopping hub of Los Angeles, three morphing stations were installed. Similar to the website, you can create your own blue Pandoran avatar, this time using a touch screen and a photo it takes of you. The machines are designed and made by Inwindow Outdoor, who are known for their innovative advertising. Like what you see? You can email yourself the video on your transformation. Pretty cool. It’s unclear how long they will stay at The Grove, but plans are in place to have the stations in Pasadena near the end of the month. This is of course to promote the film’s April 22nd release, which is (as planned) on the 40th anniversary of Earth Day. Source: Wired.com via Jason Croddy Viral Marketing AvatarEarth DayJames CameronMorphing Stations
2012: Could the Viral Be Over Already? November 11, 2009November 11, 2009OK, so maybe “already” is a harsh word, but it seems like at least the conspiracy part of the viral is wrapping up today. As we reported earlier, Professor Meyers (the Theorist from Corruption Theory) is dead, and now Soren Ulfert is done. According to his latest (and last?) blog… Read More
Photos From Fantastic Fest’s “Buried” Event September 22, 2010September 26, 2010Last month we told you about Fantastic Fest’s plan to let a select few people watch the Ryan Reynolds-helmed Buried while actually being buried. Called “Buried with BURIED: Rolling Roadshow of One”, four people were picked up, blindfolded, then stuffed into coffins to watch the film. The winners get to… Read More
Become a Film Producer For Only $1 November 2, 2010September 15, 2012Frank Kelly, the Irish director of the innovative documentary 140, is working on his next project, and he is once again relying on crowdsourcing for some help. You can become an Associate Producer on the dark crime thriller Derelict for as little as one dollar. Find out how after the… Read More
The Morphing station are scheduled to be up through the middle of May. I’ve been a couple of times since it went up and it’s AWESOME!