Create An Avatar In Public With Morphing Stations Dan Koelsch, April 17, 2010April 17, 2010 A few months ago, we reported on a website that you could use to make a digital representation of yourself as a Na’vi from Avatar. With the film’s premise being that humans can use Na’vi avatars, it’s natural to want to see what you would look like if you had your own avatar. With that in mind, 20th Century Fox Home Entertainment has taken the tech to the streets of Los Angeles. Yesterday at The Grove, an outdoor shopping hub of Los Angeles, three morphing stations were installed. Similar to the website, you can create your own blue Pandoran avatar, this time using a touch screen and a photo it takes of you. The machines are designed and made by Inwindow Outdoor, who are known for their innovative advertising. Like what you see? You can email yourself the video on your transformation. Pretty cool. It’s unclear how long they will stay at The Grove, but plans are in place to have the stations in Pasadena near the end of the month. This is of course to promote the film’s April 22nd release, which is (as planned) on the 40th anniversary of Earth Day. Source: Wired.com via Jason Croddy Viral Marketing AvatarEarth DayJames CameronMorphing Stations
“Hunger Games” Viral: Get Your District’s ID Card March 24, 2012March 24, 2012The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol…. Read More
“Under The Skin” Offers Free Stream Of Mica Levi’s Score March 26, 2014Studio A24 today just released a full stream of Mica Levi‘s hypnotic movie score for Under The Skin. We’re mere days away from Jonathan Glazer‘s movie and getting all sorts of marketing content. Interactive web pages and interesting posts on Craigslist are helping to make Under The Skin‘s marketing one… Read More
2012: Philadelphia Drop Results October 31, 2009November 1, 2009Update: Check out the Unfiction forums for the new images. Again, more schematics, though one shows there are at least nine different arks, which is interesting. * * * * * * * * * * * * * * * * * * * * * * * *… Read More
The Morphing station are scheduled to be up through the middle of May. I’ve been a couple of times since it went up and it’s AWESOME!