Create An Avatar In Public With Morphing Stations Dan Koelsch, April 17, 2010April 17, 2010 A few months ago, we reported on a website that you could use to make a digital representation of yourself as a Na’vi from Avatar. With the film’s premise being that humans can use Na’vi avatars, it’s natural to want to see what you would look like if you had your own avatar. With that in mind, 20th Century Fox Home Entertainment has taken the tech to the streets of Los Angeles. Yesterday at The Grove, an outdoor shopping hub of Los Angeles, three morphing stations were installed. Similar to the website, you can create your own blue Pandoran avatar, this time using a touch screen and a photo it takes of you. The machines are designed and made by Inwindow Outdoor, who are known for their innovative advertising. Like what you see? You can email yourself the video on your transformation. Pretty cool. It’s unclear how long they will stay at The Grove, but plans are in place to have the stations in Pasadena near the end of the month. This is of course to promote the film’s April 22nd release, which is (as planned) on the 40th anniversary of Earth Day. Source: Wired.com via Jason Croddy Viral Marketing AvatarEarth DayJames CameronMorphing Stations
Viral Marketing “The Wolf Of Wall Street” Reenacts Party Scene For Unsuspecting Office Workers March 26, 2014March 26, 2014In order to promote the release this week of Martin Scorsese‘s The Wolf of Wall Street on home video, a prank was pulled on several unsuspecting office workers based on one of the crazy party scenes from the film. Of course, there were cameras everywhere to catch their reactions. What happened… Read More
Tron Legacy Viral Adds Countdown to New Trailer? February 15, 2010August 17, 2010Way back at San Diego Comic-Con 2009, Disney Pictures released the beginning of their viral campaign for the much anticipated Tron Legacy, the sequel to the 1982 sci-fi action adventure film starring Jeff Bridges. 42 Entertainment, the same people behind The Dark Knight‘s amazing viral campaign, were given the opportunity… Read More
Possibility of More 2012 Viral? August 31, 2009As you may or may not know, I have been participating in the contest for Post-2012 Leader, which has been running for a few weeks now. Well today they posted the last round of tests. Upon completion, you receive a PDF file of an origami pyramid. Now, this is either… Read More
The Morphing station are scheduled to be up through the middle of May. I’ve been a couple of times since it went up and it’s AWESOME!