Create An Avatar In Public With Morphing Stations Dan Koelsch, April 17, 2010April 17, 2010 A few months ago, we reported on a website that you could use to make a digital representation of yourself as a Na’vi from Avatar. With the film’s premise being that humans can use Na’vi avatars, it’s natural to want to see what you would look like if you had your own avatar. With that in mind, 20th Century Fox Home Entertainment has taken the tech to the streets of Los Angeles. Yesterday at The Grove, an outdoor shopping hub of Los Angeles, three morphing stations were installed. Similar to the website, you can create your own blue Pandoran avatar, this time using a touch screen and a photo it takes of you. The machines are designed and made by Inwindow Outdoor, who are known for their innovative advertising. Like what you see? You can email yourself the video on your transformation. Pretty cool. It’s unclear how long they will stay at The Grove, but plans are in place to have the stations in Pasadena near the end of the month. This is of course to promote the film’s April 22nd release, which is (as planned) on the 40th anniversary of Earth Day. Source: Wired.com via Jason Croddy Viral Marketing AvatarEarth DayJames CameronMorphing Stations
Disney’s “Wreck-It Ralph” Gets 80s Commercial and Poster October 8, 2012October 17, 2012Disney seems to have a penchant for for making classic commercials to promote their films about toys. For Toy Story 3, we got a 1983 commercial for the “Lots-o’-Huggin’ Bear”, as well as a Japanese version. Disney’s Wreck-It Ralph opens in theaters on November 2nd, and they have released a… Read More
The Onion Explains The Reason For All The Iron Man 2 Hype April 24, 2010The Onion News Network has discovered the source for all that Iron Man 2 internet buzz. No, it’s not the introduction to War Machine, or the promise of another excellent performance by Robert Downey Jr. In actuality, it’s speculation that Gwyneth Paltrow’s character will get punched in the face sometime… Read More
Iron Man 2: Marvel Provides Tony Stark Letter April 7, 2010Marvel has provided a letter from Mr. Tony Stark himself regarding the relaunch of the Stark Expo. The letter doesn’t provide any new information on the event other than to explain some of the reasoning behind Stark’s decision to start it up again. Check out the letter after the jump. Read More
The Morphing station are scheduled to be up through the middle of May. I’ve been a couple of times since it went up and it’s AWESOME!