Create An Avatar In Public With Morphing Stations Dan Koelsch, April 17, 2010April 17, 2010 A few months ago, we reported on a website that you could use to make a digital representation of yourself as a Na’vi from Avatar. With the film’s premise being that humans can use Na’vi avatars, it’s natural to want to see what you would look like if you had your own avatar. With that in mind, 20th Century Fox Home Entertainment has taken the tech to the streets of Los Angeles. Yesterday at The Grove, an outdoor shopping hub of Los Angeles, three morphing stations were installed. Similar to the website, you can create your own blue Pandoran avatar, this time using a touch screen and a photo it takes of you. The machines are designed and made by Inwindow Outdoor, who are known for their innovative advertising. Like what you see? You can email yourself the video on your transformation. Pretty cool. It’s unclear how long they will stay at The Grove, but plans are in place to have the stations in Pasadena near the end of the month. This is of course to promote the film’s April 22nd release, which is (as planned) on the 40th anniversary of Earth Day. Source: Wired.com via Jason Croddy Viral Marketing AvatarEarth DayJames CameronMorphing Stations
The Walking Dead Wants You To “Spread The Dead” October 12, 2011October 12, 2011The AMC original series The Walking Dead returns with a 90-minute, season two premiere this Sunday night at 9/8c. To celebrate, AMC and Facebook are giving you the chance to create an avatar to insert into the Walking Dead universe in a new, interactive app. To see my avatar and… Read More
Happy Easter From “Parental Guidance” March 31, 2013March 28, 2013Happy Easter! To celebrate Parental Guidance now on Blu-ray and DVD, their marketing team has created some funny family ecards for grandparents and children alike. Check them out after the break. Read More
Sony’s “Elysium” Gets New Viral Website and Sneak Peeks April 1, 2013April 25, 2013Elysium is an upcoming sci-fi action film from writer/director Neill Blomkamp. In the future, the rich live on a luxurious space station that orbits the desolate Earth, but one man (Matt Damon) has to find a way up there to get the medicine he needs. We’ve seen the film’s studio… Read More
The Morphing station are scheduled to be up through the middle of May. I’ve been a couple of times since it went up and it’s AWESOME!