Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Iron Man 2 Tidbits: Viral Video Could Become Trailer, Rochester Castle Projection, & Augmented Reality App

Dan Koelsch, April 23, 2010April 23, 2010

As we get closer to May 7th, we’re going to see a lot more images, clips, and other news regarding Iron Man 2. This week has seen some viral-ish tidbits, including a viral video that director Jon Favreau really liked, an AC/DC and Iron Man 2 video projected on a castle, and an augmented reality app. Get all the details after the break.

First of all, Favreau tweeted this week that he had seen a “cool IM2 remix”, and that he was passing it on to the guys in marketing at Paramount. Turns out this was the video we featured on the site back in March. Though it’s a tight fit, we may see at least a version of this remix video before the film is released. Take a look at it below.





Also this week, the UK saw the world’s first Architectural Projection Mapping to incorporate live footage. A music video featuring AC/DC and Iron Man 2 imagery were projected onto the famed Rochester Castle. Check it out below.





It’s been a little while since we’ve seen some augmented reality for a film. Now Iron Man 2 is doing it, and it’s one of the coolest ones I’ve seen. When you log onto the UK site, you can actually get inside the Iron Man helmet. The site finds your head and places the helmet of Iron Man or War Machine right on it. You can also go inside the helmet so that it shows you the Heads Up Display like in the film, as well as talk to Jarvis (Paul Bettany) himself. The controls also allow you to share video and images of your time as Iron Man pretty easily. See how it looks below.





Check out our Iron Man 2 Viral Page for more news.

News Viral Marketing AC/DCArchitectural Projection Mappingaugmented realityIron Man 2Jon FavreauTwitterViral video

Post navigation

Previous post
Next post

Related Posts

Late Night Feud Is Viral Gold, But Could End Today!

January 16, 2010January 16, 2010

This is starting to become a daily update. Yet another night of talk shows have gone by, and yet another night of great moments worth watching (see them all over at Gawker). If you haven’t heard, Conan O’Brien looks to be leaving NBC after the network decided to cancel Jay…

Read More

The “Inside Experience” Now Has Two Episodes

July 28, 2011August 3, 2011

Earlier this month, we told you about The Inside Experience, dubbed the “First Interactive Social Horror Film Experience”. On Monday the adventure began, and now we have two episodes in the series. Check them out after the break.

Read More

Win Tickets To An Exclusive UK Screening Of Terry Gilliam’s New Film “The Zero Theorem”

March 5, 2014

Any fan of Terry Gilliam will tell you that whenever a new film from the notoriously cursed director is released, it is time for celebration. Not only do most of his films find themselves a victim of studio meddling, some never even see the light of day (although there seems…

Read More

Comments (6)

  1. Pingback: Annie Ok : tangent » I am IRON MAN 2: Augmented Reality Experience
  2. Nick Butler Nick Butler says:
    April 24, 2010 at 1:35 pm

    This just crashes my browser every time.

  3. Dan Koelsch says:
    April 24, 2010 at 2:15 pm

    the augmented reality app? works fine for me. I can’t get the video to process though.

  4. VanGoghX says:
    April 24, 2010 at 3:33 pm

    Works great for me (using Firefox). Pretty nifty time waster and fun to show to others with the laptop.

  5. VanGoghX says:
    April 24, 2010 at 3:51 pm

    Oddly enough it doesn’t seem to work under IE for me.
    Maybe that’s the prob. Nick? (Don’tcha just loooove ‘puters? *futher-muckin’, sass-a-frassin’, grumble-grumble!!!*)

  6. Nick Butler Nick Butler says:
    April 24, 2010 at 5:43 pm

    I’ve tried it in Firefox, Google Chrome, and Safari. None of them work. 😐

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.