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The Latest Viral News for Films and Beyond!

Iron Man 2 Tidbits: Viral Video Could Become Trailer, Rochester Castle Projection, & Augmented Reality App

Dan Koelsch, April 23, 2010April 23, 2010

As we get closer to May 7th, we’re going to see a lot more images, clips, and other news regarding Iron Man 2. This week has seen some viral-ish tidbits, including a viral video that director Jon Favreau really liked, an AC/DC and Iron Man 2 video projected on a castle, and an augmented reality app. Get all the details after the break.

First of all, Favreau tweeted this week that he had seen a “cool IM2 remix”, and that he was passing it on to the guys in marketing at Paramount. Turns out this was the video we featured on the site back in March. Though it’s a tight fit, we may see at least a version of this remix video before the film is released. Take a look at it below.





Also this week, the UK saw the world’s first Architectural Projection Mapping to incorporate live footage. A music video featuring AC/DC and Iron Man 2 imagery were projected onto the famed Rochester Castle. Check it out below.





It’s been a little while since we’ve seen some augmented reality for a film. Now Iron Man 2 is doing it, and it’s one of the coolest ones I’ve seen. When you log onto the UK site, you can actually get inside the Iron Man helmet. The site finds your head and places the helmet of Iron Man or War Machine right on it. You can also go inside the helmet so that it shows you the Heads Up Display like in the film, as well as talk to Jarvis (Paul Bettany) himself. The controls also allow you to share video and images of your time as Iron Man pretty easily. See how it looks below.





Check out our Iron Man 2 Viral Page for more news.

News Viral Marketing AC/DCArchitectural Projection Mappingaugmented realityIron Man 2Jon FavreauTwitterViral video

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Comments (6)

  1. Pingback: Annie Ok : tangent » I am IRON MAN 2: Augmented Reality Experience
  2. Nick Butler Nick Butler says:
    April 24, 2010 at 1:35 pm

    This just crashes my browser every time.

  3. Dan Koelsch says:
    April 24, 2010 at 2:15 pm

    the augmented reality app? works fine for me. I can’t get the video to process though.

  4. VanGoghX says:
    April 24, 2010 at 3:33 pm

    Works great for me (using Firefox). Pretty nifty time waster and fun to show to others with the laptop.

  5. VanGoghX says:
    April 24, 2010 at 3:51 pm

    Oddly enough it doesn’t seem to work under IE for me.
    Maybe that’s the prob. Nick? (Don’tcha just loooove ‘puters? *futher-muckin’, sass-a-frassin’, grumble-grumble!!!*)

  6. Nick Butler Nick Butler says:
    April 24, 2010 at 5:43 pm

    I’ve tried it in Firefox, Google Chrome, and Safari. None of them work. 😐

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