Iron Man 2 Tidbits: Viral Video Could Become Trailer, Rochester Castle Projection, & Augmented Reality App Dan Koelsch, April 23, 2010April 23, 2010 As we get closer to May 7th, we’re going to see a lot more images, clips, and other news regarding Iron Man 2. This week has seen some viral-ish tidbits, including a viral video that director Jon Favreau really liked, an AC/DC and Iron Man 2 video projected on a castle, and an augmented reality app. Get all the details after the break. First of all, Favreau tweeted this week that he had seen a “cool IM2 remix”, and that he was passing it on to the guys in marketing at Paramount. Turns out this was the video we featured on the site back in March. Though it’s a tight fit, we may see at least a version of this remix video before the film is released. Take a look at it below. Also this week, the UK saw the world’s first Architectural Projection Mapping to incorporate live footage. A music video featuring AC/DC and Iron Man 2 imagery were projected onto the famed Rochester Castle. Check it out below. It’s been a little while since we’ve seen some augmented reality for a film. Now Iron Man 2 is doing it, and it’s one of the coolest ones I’ve seen. When you log onto the UK site, you can actually get inside the Iron Man helmet. The site finds your head and places the helmet of Iron Man or War Machine right on it. You can also go inside the helmet so that it shows you the Heads Up Display like in the film, as well as talk to Jarvis (Paul Bettany) himself. The controls also allow you to share video and images of your time as Iron Man pretty easily. See how it looks below. Check out our Iron Man 2 Viral Page for more news. News Viral Marketing AC/DCArchitectural Projection Mappingaugmented realityIron Man 2Jon FavreauTwitterViral video
The Inside Experience: The Story So Far, As Told By Christina Herself August 1, 2011It’s been a week since Christina was kidnapped, and in order to stay sane, she has recounted the story so far on her Facebook page. Of course, this also serves as a “Previously On…” update for new fans of The Inside Experience or anyone who just wants to catch up…. Read More
Creators of “Auto-Tune The News” Get a TV Pilot August 15, 2010The Gregory Brothers are one of my favorite acts on YouTube, and now they are finally getting their mainstream calling. The group, consisting of brothers Evan, Andrew, Michael, and Evan’s wife Sarah, often auto-tune subjects in viral videos to make full songs. They are also known for their self-explanatory “Auto-Tune… Read More
Panem October Aftermath: Rowan the Gamemaster Speaks Out About Lionsgate Issue September 22, 2011September 22, 2011A few months back we reported the launch of an ARG for the highly anticipated adaptation of The Hunger Games. But hours after our article went up, we quickly had to take it down. We were informed that Lionsgate (the studio behind the adaptation) was not behind the marketing and… Read More
Works great for me (using Firefox). Pretty nifty time waster and fun to show to others with the laptop.
Oddly enough it doesn’t seem to work under IE for me. Maybe that’s the prob. Nick? (Don’tcha just loooove ‘puters? *futher-muckin’, sass-a-frassin’, grumble-grumble!!!*)