Iron Man 2 Tidbits: Viral Video Could Become Trailer, Rochester Castle Projection, & Augmented Reality App Dan Koelsch, April 23, 2010April 23, 2010 As we get closer to May 7th, we’re going to see a lot more images, clips, and other news regarding Iron Man 2. This week has seen some viral-ish tidbits, including a viral video that director Jon Favreau really liked, an AC/DC and Iron Man 2 video projected on a castle, and an augmented reality app. Get all the details after the break. First of all, Favreau tweeted this week that he had seen a “cool IM2 remix”, and that he was passing it on to the guys in marketing at Paramount. Turns out this was the video we featured on the site back in March. Though it’s a tight fit, we may see at least a version of this remix video before the film is released. Take a look at it below. Also this week, the UK saw the world’s first Architectural Projection Mapping to incorporate live footage. A music video featuring AC/DC and Iron Man 2 imagery were projected onto the famed Rochester Castle. Check it out below. It’s been a little while since we’ve seen some augmented reality for a film. Now Iron Man 2 is doing it, and it’s one of the coolest ones I’ve seen. When you log onto the UK site, you can actually get inside the Iron Man helmet. The site finds your head and places the helmet of Iron Man or War Machine right on it. You can also go inside the helmet so that it shows you the Heads Up Display like in the film, as well as talk to Jarvis (Paul Bettany) himself. The controls also allow you to share video and images of your time as Iron Man pretty easily. See how it looks below. Check out our Iron Man 2 Viral Page for more news. News Viral Marketing AC/DCArchitectural Projection Mappingaugmented realityIron Man 2Jon FavreauTwitterViral video
SNL Takes On Californians, The Avengers, and More With Host Jeremy Renner November 18, 2012Actor Jeremy Renner hosted Saturday Night Live this weekend on NBC, and he participated in quite a few movie-themed skits. Check some of the sketches after the break, including Renner reprising his role as Hawkeye in The Avengers. Read More
What If: Jurassic Park February 3, 2012April 6, 2013It has been quite some time since we’ve done one of these! “What If” has been absent for two years, so I feel honored to be able to revive the series. The What If series asks the question, “what if a movie that didn’t have a viral marketing campaign, had…Pages: 1 2 Read More
District 9 Viral: “George” Explained and Christopher Addresses Arc Gun on Ebay August 6, 2009August 6, 2009On a call with a Sony representative today, we got a little insight into the reasoning behind the change in names of the blogger on MNUSpreadsLies.com. If you don’t know what I’m talking about, read my original article about it. Apparently, the blog site was originally designed to be autonomous… Read More
Works great for me (using Firefox). Pretty nifty time waster and fun to show to others with the laptop.
Oddly enough it doesn’t seem to work under IE for me. Maybe that’s the prob. Nick? (Don’tcha just loooove ‘puters? *futher-muckin’, sass-a-frassin’, grumble-grumble!!!*)