We naturally tend to focus on the creative aspects of viral marketing and augmented reality campaigns, but every once in a while we hear of technological advancements that hold the potential to dramatically change the size and shape of viral and ARG campaigns going forward. Augmented reality software developer Metaio announced this week they are…
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Tech writer Greg Kumparak has been on a sabbatical trying to learn and build new things. One of the things he created was a model of the famous TARDIS from Doctor Who. The TARDIS (Time and Relative Dimension in Space) is the machine the Doctor uses to travel through space and time. While this would…
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The Muppets exploded onto the big screen last Thanksgiving and had a very successful run. There’s talk of a sequel coming within the next couple of years. But if you can’t wait that long, Johnson & Johnson have created a special app which interacts with their Band-Aids to bring The Muppets to life!!
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Coinciding with the release of the the new trailer launch for The Amazing Spider-Man, Sony Pictures Entertainment has launched a free mobile application, The Amazing Spider-Man Augmented Reality App! The application allows fans to get up close and personal with Spider-Man in online and real world environments by finding specially marked movie-themed images and scanning…
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Imagine yourself strolling down an aisle at your local Walmart. You’re minding your own business, checking out the sweet HDTVs lining the wall, when all of a sudden, you’re confronted by Loki, the God of Mischief himself! What do you do? You don’t have any superpowers or a robotic suit of armor that you can…
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