Iron Man 2 Tidbits: Viral Video Could Become Trailer, Rochester Castle Projection, & Augmented Reality App Dan Koelsch, April 23, 2010April 23, 2010 As we get closer to May 7th, we’re going to see a lot more images, clips, and other news regarding Iron Man 2. This week has seen some viral-ish tidbits, including a viral video that director Jon Favreau really liked, an AC/DC and Iron Man 2 video projected on a castle, and an augmented reality app. Get all the details after the break. First of all, Favreau tweeted this week that he had seen a “cool IM2 remix”, and that he was passing it on to the guys in marketing at Paramount. Turns out this was the video we featured on the site back in March. Though it’s a tight fit, we may see at least a version of this remix video before the film is released. Take a look at it below. Also this week, the UK saw the world’s first Architectural Projection Mapping to incorporate live footage. A music video featuring AC/DC and Iron Man 2 imagery were projected onto the famed Rochester Castle. Check it out below. It’s been a little while since we’ve seen some augmented reality for a film. Now Iron Man 2 is doing it, and it’s one of the coolest ones I’ve seen. When you log onto the UK site, you can actually get inside the Iron Man helmet. The site finds your head and places the helmet of Iron Man or War Machine right on it. You can also go inside the helmet so that it shows you the Heads Up Display like in the film, as well as talk to Jarvis (Paul Bettany) himself. The controls also allow you to share video and images of your time as Iron Man pretty easily. See how it looks below. Check out our Iron Man 2 Viral Page for more news. News Viral Marketing AC/DCArchitectural Projection Mappingaugmented realityIron Man 2Jon FavreauTwitterViral video
USA Network Creates Interactive Game Ad for iPad Websites January 29, 2011 The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game… Read More
Mark of the Spider-Man Website Now Has Video of Tagging Events February 25, 2012March 21, 2012 The Mark of the Spider-Man viral website had a change the other day that was unexplained. The large Spider-Man symbol at the bottom of the page no longer linked to the exclusive clip from The Amazing Spider-Man. Instead, it went to the film’s trailer on the Sony Pictures YouTube channel…. Read More
Trailers Weekly: Smurfs, Chronicles of Narnia Sequel, Legend of the Guardians, and More! June 20, 2010June 20, 2010 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week had a larger than normal quantity of… Read More
Works great for me (using Firefox). Pretty nifty time waster and fun to show to others with the laptop.
Oddly enough it doesn’t seem to work under IE for me. Maybe that’s the prob. Nick? (Don’tcha just loooove ‘puters? *futher-muckin’, sass-a-frassin’, grumble-grumble!!!*)