MacGruber iPhone App and Viral Site Dan Koelsch, April 24, 2010 NBC’s Saturday Night Live has had trouble converting their popular recurring skits into quality (and profitable) films. You could even argue that Wayne’s World was their only true success story, and may be the only reason they kept trying. This summer, the producers of the show are trying to break that trend with MacGruber, an action comedy starring Will Forte. To help promote the movie, NBC Universal has created an iPhone app and a MacGruber Training Academy website. Details after the jump. The free iPhone/iPod Touch/iPad app (they really need a cohesive name for those) has more features than some other movie-promoting apps. This app features a game (Bomb Defuser Challenge), a mullet-making photo tool, a soundboard with lines from the film, some ringtones, all the regular stuff you’d expect like a trailer and photos. You can download the app here. The MacGruber Training Academy is a pretty cool viral site. While the style and funny lines from Forte are cool, it’s the games that make it worth the trip. They are actually rather fun and definitely give you a good sense of the film. There’s a shooting game, another bomb defusing game, and even one where you can hit Val Kilmer over the head with celery! All in all, while the mobile and viral marketing don’t get us deeper into the story of MacGruber, it’s not really necessary, and we definitely get a feel for the film’s setting and tone. Plus, they are actually fun, which isn’t always the case. MacGruber opens May 21st. Viral Marketing iPhoneMacGruberNBCSaturday Night Live
Megan Fox And Will Arnett Talk “Teenage Mutant Ninja Turtles,” Their Characters, The Legacy Of TMNT, And More July 25, 2014July 25, 2014In Johnathan Liebesman‘s Teenage Mutant Ninja Turtles, crime runs New York City, and with its citizens’ paralyzed with fear, only the Teenage Mutant Ninja Turtles can stop them. Working together with April O’Neil (Megan Fox) and Vern Fenwick (Will Arnett), the Teenage Mutant Ninja Turtles must realize their destiny and… Read More
‘INSIDIOUS’ Updates: Children, Stalking, and Red Faces March 21, 2011March 21, 2011One of the things that I personally miss doing for this site is the constant updating. I truly enjoy viral so much that I become giddy with each update, so with that said, I will personally keep you posted on all things INSIDIOUS. And so, the following write up is… Read More
“Man of Steel” Viral Message Decoded; Superman’s Shield Hidden in Static [Updated] April 13, 2013April 14, 2013We’ve been tracking progress on the Man of Steel Deep Space Radio Wave Project viral site all day. People have been working non-stop to decode the latest transmission and the final piece of the code has been revealed. Find out what the message says and more after the jump! Read More