Japanese Version of Lots-o-Huggin Bear Commercial Dan Koelsch, April 27, 2010April 27, 2010 Yesterday we showed you a viral video of a 1983 Lots-o-Huggin Bear TV Spot. Though unconfirmed, it looks to be the doing of Pixar themselves, as probably an attempt to promote the upcoming Toy Story 3. Now, another YouTube account has posted a Japanese commercial for the toy in the same style as a video response. Check it out after the break. It will be interesting to see if these commercials play into the movie at all, or if they are just fun advertising. Toy Story 3 opens June 18th. Viral Marketing JapanLotsoToy StoryToy Story 3Viral video
$300 YouTube Video Lands Filmmaker a $30 Million Movie Deal December 19, 2009December 19, 2009How’s this for the power of the Internet? Federico Alvarez, a Uraguayan filmmaker, posted a video on YouTube in early November titled “Ataque de Panico” (Panic Attack), and within days received a slue of offers from Hollywood studios to make a feature length film. He eventually settled with Ghost House… Read More
Pre-Roll Ads May Affect Viral Videos February 20, 2010If you are one of many who find the 15 second pre-roll advertisements placed before online videos increasingly annoying, chances are you’re about to get a little more peeved. Jim Louderback at Advertising Age has an informative assessment on the bottom line success of pre-roll ads, and why this traditional… Read More
Super 8 Trailer Breakdown and Analysis May 12, 2010May 13, 2010The countdown is still a few days away (update: or is it?), so we have a bit of time on our hands in the Super 8 viral. Let’s take a closer look at the trailer, thanks in part to our friends at Unfiction and Super 8 News. While a lot… Read More