Iron Man 2: Audi-Tony Stark Innovation Challenge and Whiplash Online Game Dan Koelsch, April 28, 2010 Want to be Whiplash from Iron Man 2, but you aren’t a Russian genius, nor do you have $60 to plop down on the game? You’re in luck, thanks to the Iron Man 2 UK site (which is increasing becoming better than the US version). But wait. What if you ARE a genius (Russian or not)? Audi has a something for you as well! Find out what after the break. After giving us a fun augmented reality experience, the UK Iron Man website has a new game where you get to play as Whiplash trying to destroy cars at the Monte Carlo Grand Prix. Check out the trailer below for a glimpse, and head over to the site to try it yourself. It’s fun, if only for a few minutes of distraction from work. Iron Man 2 – Whiplash 'Slash & Burn' Unity 3D Game If you’ve seen a certain Audi commercial, then you know that the German car company has a promotional deal with Iron Man 2. They’ve created a well-designed web page that focuses on the tech of Iron Man and Audi cars. The site features a contest called the “Tony Stark Innovation Challenge”, in which you have a chance to win $15,000 and a luxury trip to California by submitting a video that shows how a particular technology could make a better future. Get more details here, and check out the promo video and sample entry below. Iron Man 2 opens in the US on May 7th. Contests Viral Marketing AudiContestsIron Man 2tony starkVideo Gamewhiplash
The Green Hornet Gets Augmented September 13, 2010September 13, 2010We haven’t had a lot of augmented reality news lately, which has led me to believe the fad, which looks to have reached its movie advertising peak last year, has started to fade. Fortunely it’s not completely dead, as Columbia Pictures’ The Green Hornet lets you test out the Black… Read More
Trailers Weekly: “Planes”, “The Conjuring”, “Oz The Great & Powerful”, “Oblivion”, & More March 2, 2013March 2, 2013Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week we have trailers for Planes, The Conjuring,… Read More
The Office: Jim & Pam’s Wedding Site and More! September 22, 2009September 22, 2009NBC’s hit TV show The Office is well known for being one of the modern pioneers of viral content in the television industry. The show’s webisodes have been a hit with it’s fans, some of the characters are on Twitter, and NBC’s page for The Office has always had additional… Read More