Iron Man 2: Audi-Tony Stark Innovation Challenge and Whiplash Online Game Dan Koelsch, April 28, 2010 Want to be Whiplash from Iron Man 2, but you aren’t a Russian genius, nor do you have $60 to plop down on the game? You’re in luck, thanks to the Iron Man 2 UK site (which is increasing becoming better than the US version). But wait. What if you ARE a genius (Russian or not)? Audi has a something for you as well! Find out what after the break. After giving us a fun augmented reality experience, the UK Iron Man website has a new game where you get to play as Whiplash trying to destroy cars at the Monte Carlo Grand Prix. Check out the trailer below for a glimpse, and head over to the site to try it yourself. It’s fun, if only for a few minutes of distraction from work. Iron Man 2 – Whiplash 'Slash & Burn' Unity 3D Game If you’ve seen a certain Audi commercial, then you know that the German car company has a promotional deal with Iron Man 2. They’ve created a well-designed web page that focuses on the tech of Iron Man and Audi cars. The site features a contest called the “Tony Stark Innovation Challenge”, in which you have a chance to win $15,000 and a luxury trip to California by submitting a video that shows how a particular technology could make a better future. Get more details here, and check out the promo video and sample entry below. Iron Man 2 opens in the US on May 7th. Contests Viral Marketing AudiContestsIron Man 2tony starkVideo Gamewhiplash
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Piranha 3D Campaigns For An Oscar August 17, 2010One of the reasons that Piranha 3D has a special place in my heart is that it knows what kind of movie it is. It doesn’t try to be anything more than a silly, over-the-top, bottom of the barrel, horror film. The marketing so far has supported that, and it… Read More
Has “The Dark Knight Rises” Viral Campaign Begun? December 7, 2011Just a few hours after writing about how The Dark Knight Rises still had hope for a viral campaign, our wish may have come true. Two fake CIA documents have been sent out that that might be the start of the campaign. Get the details after the break. Read More