Iron Man 2: Audi-Tony Stark Innovation Challenge and Whiplash Online Game Dan Koelsch, April 28, 2010 Want to be Whiplash from Iron Man 2, but you aren’t a Russian genius, nor do you have $60 to plop down on the game? You’re in luck, thanks to the Iron Man 2 UK site (which is increasing becoming better than the US version). But wait. What if you ARE a genius (Russian or not)? Audi has a something for you as well! Find out what after the break. After giving us a fun augmented reality experience, the UK Iron Man website has a new game where you get to play as Whiplash trying to destroy cars at the Monte Carlo Grand Prix. Check out the trailer below for a glimpse, and head over to the site to try it yourself. It’s fun, if only for a few minutes of distraction from work. Iron Man 2 – Whiplash 'Slash & Burn' Unity 3D Game If you’ve seen a certain Audi commercial, then you know that the German car company has a promotional deal with Iron Man 2. They’ve created a well-designed web page that focuses on the tech of Iron Man and Audi cars. The site features a contest called the “Tony Stark Innovation Challenge”, in which you have a chance to win $15,000 and a luxury trip to California by submitting a video that shows how a particular technology could make a better future. Get more details here, and check out the promo video and sample entry below. Iron Man 2 opens in the US on May 7th. Contests Viral Marketing AudiContestsIron Man 2tony starkVideo Gamewhiplash
12 Days of Viral – DAY EIGHT December 20, 2009December 20, 2009On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple… Read More
Mission Icefly: Get Ready For Hunt 3.0! September 3, 2011Briefly: The Traelek Institute is gearing up to open another testing facility, but not before they release more Iceflies! You have until Monday to vote for 3 more cities to get the Iceflies. Head over to the Human Preservation Project hub on 5 Gum’s Facebook page to vote for one… Read More
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