Iron Man 2: Audi-Tony Stark Innovation Challenge and Whiplash Online Game Dan Koelsch, April 28, 2010 Want to be Whiplash from Iron Man 2, but you aren’t a Russian genius, nor do you have $60 to plop down on the game? You’re in luck, thanks to the Iron Man 2 UK site (which is increasing becoming better than the US version). But wait. What if you ARE a genius (Russian or not)? Audi has a something for you as well! Find out what after the break. After giving us a fun augmented reality experience, the UK Iron Man website has a new game where you get to play as Whiplash trying to destroy cars at the Monte Carlo Grand Prix. Check out the trailer below for a glimpse, and head over to the site to try it yourself. It’s fun, if only for a few minutes of distraction from work. Iron Man 2 – Whiplash 'Slash & Burn' Unity 3D Game If you’ve seen a certain Audi commercial, then you know that the German car company has a promotional deal with Iron Man 2. They’ve created a well-designed web page that focuses on the tech of Iron Man and Audi cars. The site features a contest called the “Tony Stark Innovation Challenge”, in which you have a chance to win $15,000 and a luxury trip to California by submitting a video that shows how a particular technology could make a better future. Get more details here, and check out the promo video and sample entry below. Iron Man 2 opens in the US on May 7th. Contests Viral Marketing AudiContestsIron Man 2tony starkVideo Gamewhiplash
Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four July 26, 2010QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away… Read More
VVRU: Super Bowl Edition February 6, 2012February 6, 2012So yesterday was the Big Game. No matter if you love football or loathe it, the best part of every Super Bowl is the commercials. And every year, some of those commercials hit it out of the park and some just fizzle. Last night was no exception. We’ve put together…Pages: 1 2 3 Read More
Apply For Citizenship to “Elysium” Now! May 15, 2013Briefly: The Elysium viral website ItsBetterUpHere.com is now taking applications for citizenship on the orbiting paradise. You just have to answer some questions and ignore the condescending robotic concierge. Unfortunately, it looks rigged to reject most if not all applicants (see my result above). Do you think you qualify for… Read More