Iron Man 2: Blog Gets Hold of Stark Industries Safe Dan Koelsch, April 29, 2010April 29, 2010 ComicBookMovie.com got a nice little present in the mail from Stark Industries: A microwave-sized combination safe. What is this all about, and what does it have to do with candy? Learn more after the break. Iron Man 2 has a lot of promotional partners, and one of them is Reese’s (part of the Hershey family). The Reese’s Iron Man 2 page plays along with the idea that the candy corp will be one of the exhibitors at the Stark Expo. They also have a few things on the site like a contest and simple movie-making activity. What’s more interesting is that ComicBookMovie.com supposedly has a mole in “Team Peanut Butter”, and was able to get a safe that “may contain the secrets behind Stark’s groundbreaking technology”. Unfortunately, he doesn’t have the code to get into it. The site is looking for help to find the code, and one clue they got was that Twitter user MITIronMan would reveal the code soon. Here’s what the mole had to say:“I’m in and up for the challenge. I have my eye on Tony Stark and I’m watching his every move. Now, I need your help. I found this box in the storage facilities at Stark Expo. It’s locked and I don’t know what’s inside. But, I have an insider who’s told me he’s figured out the code. It’s too hot right now to reveal in the open so he said he’s going to reveal it on Twitter, of all places, since people post random stuff on there all of the time. Pay attention to MITIronMan over the next few days and you’ll find what you’re looking for. That’s M-I-T-I-R-O-N-M-A-N. Thanks for your help. It was nice doing business with you.” What could really be in that safe, and why should we care? Maybe it’s a new trailer/clip, or maybe even tickets to the movie. With just over a week until the film’s US premiere, we should know soon. From looking at the pictures, I was skeptical about the legitimacy of the package, especially since there’s not even an inkling of the concept on the Reese’s website. What do you think? Is this real? If so, what do you think is in the safe, and how do we get in? Viral Marketing HersheyIron Man 2Reese'sStark Industries
Join The Investigation for AMC’s “The Killing” April 1, 2012The second season of AMC’s The Killing premieres tonight, as the murder of teenager Rosie Larsen has yet to be solved. The show is a unique procedural that focuses on a single case for the entire series and delves into personal impact of the murder. Now you can follow along… Read More
“Star Trek Into Darkness” Villain Takes a Page from General Zod in Viral Video April 20, 2013April 20, 2013It’s easy to forget that Summer blockbuster movies open internationally, especially when the marketing that is not often tailored to them. Paramount’s Star Trek Into Darkness, however, has a viral video on a few international versions of Yahoo! and official Facebook pages where the antagonist John Harrison (played by Benedict… Read More
“G.I. Joe: Retaliation” Viral: Cobra is Calling You to Join their Special Forces April 25, 2012April 25, 2012It would sound really bad if I asked you if I gave you an exciting opportunity to join a terrorist organization, but considering this is for Cobra, I think I can make an exception. A viral campaign for G.I. Joe: Retaliation has launched in the form of a Cobra Special… Read More
I got one too: http://candyaddict.com/blog/2010/04/28/best-candy-schwag-ever-mystery-package-from-stark-industries-and-reeses-marvel-mit/
Comicbook’s safe has finally been revealed:http://www.comicbookmovie.com/fansites/BrentSprecher/news/?a=17768