2012: The Truth Revealed Scott Caldwell, November 21, 2009 Well, at least in the eyes of Saturday Night Live. It wouldn’t take long for those known for their political mockery to come up with, what is hopefully never to happen, but the “real” reason behind the 2012 apocalypse. If the IHC is watching, please, help us! How’s that ark coming along? 2012 is in theaters now. Viral Marketing 2012Saturday Night LiveSNL
Become an Agent of S.H.I.E.L.D. at JoinSHIELD.com April 12, 2011January 10, 2012Last March we reported that a viral campaign for Thor and The Avengers was being launched. JoinShield.com made its viral debut at the C2E2, a comic and entertainment event regularly held in Chicago. There attendees were able to submit their e-mail addresses and “become” agents of S.H.I.E.L.D. Details were sketchy… Read More
The Tron Sequel Soundtrack That Never Was March 29, 2010March 29, 2010Did you know Tron Legacy is not Disney’s first attempt at a Tron sequel? Given the cult following of the original and the advancements in computer generated effects, there was some speculation in 1999 that Disney was working on a sequel with Pixar. Now someone has claimed they were hired… Read More
ARGs & Campaigns Warner Bros. Wants You To Prepare For “Into The Storm” March 25, 2014March 25, 2014This is some very resourceful marketing. To hype up the release of it’s first trailer in theaters March 28, Into the Storm has sent out a handy-dandy survival kit. Warner Bros. has put together an emergency preparedness kit filled with glowsticks (for lighting the way not rave dancing), water, tools… Read More