Check Out Mike Relm’s Iron Man 2 TV Spot Dan Koelsch, April 30, 2010April 30, 2010 Earlier in the week, we mentioned how Jon Favreau saw DJ Mike Relm’s remix of the Iron Man 2 trailer and had brought it to Paramount’s attention. Relm ended up being tapped to make a TV Spot version of his remix, which includes a few milliseconds of new footage. Check out the spot after the jump. Viral Marketing Fan MadeIron Man 2Mike RelmTrailerViral video
“Super 8” and “TRON: Legacy” Virals Say Happy Thanksgiving November 24, 2010Sure, Thanksgiving isn’t until tomorrow, but aliens and computer programs need a day off too! Both of the viral campaigns we are following right now gave holiday updates, though neither seems to major (at least at first glance. What did they have to say? Find out after the break. Read More
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More
“Elysium” Viral Campaign Reboots at Comic-Con July 12, 2012April 25, 2013It looks like the viral marketing for Elysium is sticking strictly to Comic-Cons. The futuristic interplanetary border patrol from Columbia Pictures had a small presence at last year’s convention, and they are back again, but this time they have definitely gone bigger. Get the details after the break. Read More