“This Man” Dream Viral to Become Feature Film Dan Koelsch, May 6, 2010 If you are an avid fan of ARGs and other viral marketing, you may have already heard of ThisMan.org, a website that claims hundreds of people have seen the same unknown man in their dreams. The website is designed as sort of a case study, with descriptions of dreams, theories, subjects’ drawings, and more. It’s created quite a stir with many on the Internet, and it has gotten the attention of Hollywood. See how one horror director is looking to turn a hoax into a hit. The website feels very authentic, and many believed for a time that this phenomenon was real. The man depicted is generic enough that those who come to the site might make a connection, and the international postings of the “Ever Dream This Man?” flyers seemed to imply those behind the site were really looking for an answer. However, it turned out to be a viral marketing attempt by Andrea Natella, an Italian sociologist and marketing guru, discovered on Unfiction via a WHOis search. On the site’s guestbook, someone even linked to a website where you can make a facial sketch that pretty much matches This Man. Still, it’s a great idea, and eventually someone was bound to notice. Ever Dream This Man? As Slashfilm reports, the movie This Man will be written and directed by Bryan Bertino, who last directed The Strangers for Rogue Pictures. The film is being made by Sam Raimi’s Ghost House Pictures, and the plot is a nice twist on the viral premise, as the company’s press release describes below.Based on real life accounts, THIS MAN follows an ordinary guy who discovers that people he has never met are seeing him in their dreams. Now he must find out why he is the source of nightmares for strangers all over the world.The “based on real life accounts” part seems a bit iffy, since the only evidence of people dreaming about This Man is from those who have seen the website. Either way, this looks to go beyond your standard horror fare, so I’ll be interested to see how it does. Have you ever dreamed of THIS MAN? Viral Marketing ARGBryan BertinoGhost House PicturesSam RaimiThis Man
Inception Viral Update Goes Nowhere June 7, 2010June 10, 2010When a viral campaign jumps out of the starting gate in a hurry, we get upset due to the high peak followed by a drop. Then, you have the complete opposite where a campaign just does nothing. So what happens when viral starts off leaving you guessing, followed by a… Read More
Tron Legacy: Trailer Shown At IMAX Event, Now What… February 27, 2010December 3, 2010Well, the IMAX ‘exclusive limited event’ for Tron Legacy ended a few hours ago and MovieViral has received various reports about it. WHAT WE KNOW: We know that a trailer, about 2.5 minutes long, was shown to the fans who went to this event. From what we’ve heard, it’s a… Read More
Proof That The Ghostbusters Are Still Cool May 19, 2010In the past year or so, there has been a lot of buzz about a potential third movie to the Ghostbusters series. The first two have become classics, and there have been rumors on a new sequel that would involve the original cast, and possibly even comedy mastermind Judd Apatow…. Read More