“This Man” Dream Viral to Become Feature Film Dan Koelsch, May 6, 2010 If you are an avid fan of ARGs and other viral marketing, you may have already heard of ThisMan.org, a website that claims hundreds of people have seen the same unknown man in their dreams. The website is designed as sort of a case study, with descriptions of dreams, theories, subjects’ drawings, and more. It’s created quite a stir with many on the Internet, and it has gotten the attention of Hollywood. See how one horror director is looking to turn a hoax into a hit. The website feels very authentic, and many believed for a time that this phenomenon was real. The man depicted is generic enough that those who come to the site might make a connection, and the international postings of the “Ever Dream This Man?” flyers seemed to imply those behind the site were really looking for an answer. However, it turned out to be a viral marketing attempt by Andrea Natella, an Italian sociologist and marketing guru, discovered on Unfiction via a WHOis search. On the site’s guestbook, someone even linked to a website where you can make a facial sketch that pretty much matches This Man. Still, it’s a great idea, and eventually someone was bound to notice. Ever Dream This Man? As Slashfilm reports, the movie This Man will be written and directed by Bryan Bertino, who last directed The Strangers for Rogue Pictures. The film is being made by Sam Raimi’s Ghost House Pictures, and the plot is a nice twist on the viral premise, as the company’s press release describes below.Based on real life accounts, THIS MAN follows an ordinary guy who discovers that people he has never met are seeing him in their dreams. Now he must find out why he is the source of nightmares for strangers all over the world.The “based on real life accounts” part seems a bit iffy, since the only evidence of people dreaming about This Man is from those who have seen the website. Either way, this looks to go beyond your standard horror fare, so I’ll be interested to see how it does. Have you ever dreamed of THIS MAN? Viral Marketing ARGBryan BertinoGhost House PicturesSam RaimiThis Man
A Non-Trekkie’s Guide to the new Star Trek April 7, 2009March 23, 2010“Space: The Final Frontier.” Whether you’re a fan of the Star Trek franchise or not, you’ve probably heard these timeless words. And ‘franchise’ is the right word. With seven television shows, ten movies, and countless novels (not to mention all the merchandising), Star Trek has been a dominating force in… Read More
Viral Video Trend: Horror Movie Compilations February 9, 2010February 9, 2010As soon as some makes a unique video that goes viral, it seems anyone with editing skills jumps on the bandwagon to do something similar. Thus, viral video trends are born. Today we have horror film compilations. Sometimes the best way to prove a point is to drive it home… Read More
Explore “Monsters University” With New Viral Website October 8, 2012October 8, 2012Pixar’s Monsters University took a big step into the digital world today by debuting a website for the school. The website is extremely fleshed-out, and even includes a store to by school gear. Details after the break. Read More