NBC Viral: Sites for Parks and Recreation and The Office Dan Koelsch, May 7, 2010May 7, 2010 NBC has been go-to channel for viral for a while now, and it has been mostly focused on its Thursday night comedy line up. Our latest update is no different, as Parks and Recreation sees a new viral link, and The Office has a brand new viral webpage. Check it all out after the break. Last night on Parks and Recreation, Leslie (Amy Poehler) volunteered to host a charity telethon and is given the unappealing 2 a.m. to 6 a.m. shift. If you watched, you may have noticed a link flashing on the screen for the town’s homepage PawneeIndiana.com. While the site itself has been around for awhile, there is now a new page for Pawnee Cares, a donation website for diabetes research that comically doesn’t work. It does, however, link to real organizations, giving a nice humanitarian touch to the sitcom. In last night’s episode of The Office, Michael (Steve Carrell) hired Dwight (Rainn Wilson) to find out if his girlfriend is cheating on him. Fortunately, Dwight is renown private investigator, or so his “Dwight Schrute, P.I.” website says. The site has testimonials, overviews of past cases, payment options (Cash, Euros, Barter, Gold, and Diners Club Card), and some of his impressive credentials.He has speed and accuracy; he can shoot a gun with deadly accuracy at 100 yards, he can run 100 meters in under 10 seconds, and can type 150 words per minute. The Office airs Thursdays on NBC at 9/8c, and Parks and Recreation air right before it at 8:30. Viral Marketing NBCParks and RecreationThe Office
It’s Official: J.J. Abrams’ Super 8 is About Area 51, Will Team Up With Steven Spielberg May 6, 2010May 6, 2010Despite a comment on our forums, I really didn’t see this coming. Some theaters had exclusive showings of Iron Man 2 for their employees and select people tonight at midnight, and the Super 8 teaser trailer was shown as well. After we confirmed that the secret film being produced by… Read More
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
The Time Has Come: Avatarize Yourself January 7, 2010November 16, 2010As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program… Read More