Iron Man 2 Defeats Weekend Box Office Dan Koelsch, May 9, 2010May 9, 2010 Everyone knew Iron Man 2 would win out this weekend, but by how much? Would it do outpace the original (which some argued was better) or maybe even break The Dark Knight‘s record? The estimates are in, so see the full chart and find out after the break. 2008’s Iron Man made $98.6 million its first weekend, while that same year The Dark Knight set the weekend record with $158.4 million. This year, Iron Man 2 finished right in the middle with $133.6 million, giving it the 5th best opening ever. It’s Friday take of $52.3 million gave it the 7th best single day in box office history. Of course, these are estimates, so there could be some slight changes. Either way, the much anticipated sequel is a success so far, with over $326 million in worldwide grosses. However, each day this weekend the tally dropped, as opposed to the original Iron Man, where Saturday made more than Friday. This could mean a more rapid drop next weekend, especially since the reviews were slightly below the original. Iron Man dropped 48.1% in its second week, and with a higher total to fall from, Iron Man 2 could drop close to 60%. Fortunately, there’s not much competition right now, with the only notable opening next weekend is Universal’s Robin Hood. Though the Ridley Scott film has a major star and a recognizable story, the buzz has been luke warm, and I wouldn’t be surprised if most people in their target demographic just go see Iron Man 2 again. Here is the top 10 estimates for the weekend of May 7th:1. Iron Man 2 – $134M 2. A Nightmare on Elm Street – $9.17M 3. How to Train Your Dragon – $6.76M 4. Date Night – $5.3M 5. The Back-up Plan – $4.34M 6. Furry Vengeance – $4M 7. Clash of the Titans – $2.31M 8. Death at a Funeral – $2.1M 9. The Losers – $1.8M 10. Babies – $1.58M Source: Box Office Mojo News Box OfficeIron Man 2Weekend Box Office
Everything Wrong With ‘The Amazing Spider-Man 2’ Gets The Honest Trailer Touch And Vice Versa September 3, 2014September 3, 2014We know what How It Should Have Ended videos’ MO are, as well as what CinemaSins does with their Everything Wrong With videos, and ScreenJunkies’ Honest Trailers video series being brutally honest. But for their poking holes in the plot videos, we haven’t seen them swap duties until now. And… Read More
Second “Tron 3” Teaser Now Online March 28, 2011March 29, 2011The Tron: Legacy Blu-Ray (out on April 5th) promises to have several easter eggs, as would be expected from a film with just a vast viral campaign. We’ve already been leaked a ten minute short film titled “The Next Day”, which both fills in the gap between the two Tron… Read More
‘The Dark Knight Rises’ Viral Campaign: Gotham Observer And New Tech Company June 22, 2012June 22, 2012Though the viral campaign for The Dark Knight Rises may not be as elaborate or exciting as its predecessor, but it’s still a great tool to use to drive interest for the film. Now with the film just a little over a month away from release, the viral campaign is… Read More