Iron Man 2 Defeats Weekend Box Office Dan Koelsch, May 9, 2010May 9, 2010 Everyone knew Iron Man 2 would win out this weekend, but by how much? Would it do outpace the original (which some argued was better) or maybe even break The Dark Knight‘s record? The estimates are in, so see the full chart and find out after the break. 2008’s Iron Man made $98.6 million its first weekend, while that same year The Dark Knight set the weekend record with $158.4 million. This year, Iron Man 2 finished right in the middle with $133.6 million, giving it the 5th best opening ever. It’s Friday take of $52.3 million gave it the 7th best single day in box office history. Of course, these are estimates, so there could be some slight changes. Either way, the much anticipated sequel is a success so far, with over $326 million in worldwide grosses. However, each day this weekend the tally dropped, as opposed to the original Iron Man, where Saturday made more than Friday. This could mean a more rapid drop next weekend, especially since the reviews were slightly below the original. Iron Man dropped 48.1% in its second week, and with a higher total to fall from, Iron Man 2 could drop close to 60%. Fortunately, there’s not much competition right now, with the only notable opening next weekend is Universal’s Robin Hood. Though the Ridley Scott film has a major star and a recognizable story, the buzz has been luke warm, and I wouldn’t be surprised if most people in their target demographic just go see Iron Man 2 again. Here is the top 10 estimates for the weekend of May 7th:1. Iron Man 2 – $134M 2. A Nightmare on Elm Street – $9.17M 3. How to Train Your Dragon – $6.76M 4. Date Night – $5.3M 5. The Back-up Plan – $4.34M 6. Furry Vengeance – $4M 7. Clash of the Titans – $2.31M 8. Death at a Funeral – $2.1M 9. The Losers – $1.8M 10. Babies – $1.58M Source: Box Office Mojo News Box OfficeIron Man 2Weekend Box Office
Does This “Captain America: The Winter Soldier” TV Spot Give Away Too Much February 21, 2014February 21, 2014More and more, movies are being marketed with clips that push boundaries. Often, trailers have to include huge scenes to gain popular appeal, but in doing so, may reveal too much about a major character or plot point. One such interesting reveal has been a recent TV spot for Captain… Read More
Elaborate Bansky Oscar Campaign or Mr. Brainwash Street Art? February 1, 2011February 27, 2011Exit Through the Gift Shop was not only a hit at last year’s Sundance, it has already achieved a cult status within the film community. Not only that, but the film that documented street artists like Bansky and Mr. Brainwash has earned itself an Oscar nomination for Best Documentary. In… Read More
Disney Turns To The Internet To Cast Star Wars Leads November 11, 2013For a film still shrouded in secrecy, Disney has made the casting process for Star Wars: Episode VII a very public event. Despite rumor after rumor of established actors and actresses vying for the perceived male and female leads, in-person casting calls have gone out in major cities nationwide for possible unknown… Read More