YouTube Celebrates Fifth Birthday Dan Koelsch, May 17, 2010 It’s hard to believe, but YouTube has only been around for five years. That means it wasn’t around in the last election Bush won, MySpace and Facebook had already been around for over a year, and Twitter was just a gleam in Odeo’s (now Obvious Corp) eye. Since its creation, YouTube has changed the world, including that of movies and television. See what the innovative website is doing to celebrate its 5th birthday after the break. The video-sharing website (now owned by Google) uploaded its first video on April 23, 2005, had a public beta version by May 2005, then officially launched that November. YouTube revolutionized the way videos are made and shared, and helped usher in a new technological age based on social networking. Its impact on TV and movies was also significant. Now it was easy for fans and studios alike to upload and share trailers, clips, and behind-the-scene footage. It also became a breeding ground for viral marketing, as we have seen with the likes of Cloverfield, District 9, and 2012. Recently, you can even watch entire television episodes and even movies in HD quality. The site has definitely come a long way. YouTube’s First Video YouTube has created a ‘Five Year‘ channel specifically for the anniversary, which includes some interesting features. First of all, there’s a visual timeline of the website’s history, which features specific videos and describes their impact on the site and the world. There are also videos picked by guest curators as the “most essential” videos on YouTube. The feature “My YouTube Story” has prominent individuals in the YouTube community talking about their experience with the website. You can even upload your own story. All in all, it’s worth a look, since there is some informative stuff, as well as videos that will take you back. Let us know what some of your favorite YouTube videos and channels are in the comments below. Viral Marketing AnniversaryBirthdayGoogleYouTube
Not Like Mike: The Jordan-Utah Flash Fiasco December 11, 2009In what may be the first major viral marketing event in the history of sports (at least to my knowledge), the NBA Developmental League’s Utah Flash is reaping the success (and failure) of an elaborate campaign. Ryan Corazza has the scoop at ESPN. Apparently, Flash flans were under the assumption they were… Read More
Super 8 Viral Mega-Update: Josh is OK, House Broken Into, Map Found on STIES, and Blog Update January 29, 2011After a major break in the Super 8 viral campaign, we suddenly got a rush of updates at the end of this week. First, despite the fact we haven’t heard from him, as well as Mysterio asking where he was, Josh is definitely alive. We also learn that his house… Read More
TRAILER REVEALED: “Dark Knight Rises” Arrest Warrant, Graffiti Viral Campaign Leads To New Trailer April 30, 2012April 30, 2012“So we’ll hunt him, because he can take it. Because he’s not our hero. He’s a silent guardian, a watchful protector: The Dark Knight.” With less than 90 days till “The Dark Knight Rises” hits theaters, Warner Bros. has taken it upon themselves to release the handful of documents we… Read More