ABC’s Castle Incorporates ARG Into Season Finale Alex Gerage, May 23, 2010May 24, 2010 While everyone’s attention is seemingly focused on the upcoming series finale of LOST, another ABC show keenly incorporated an alternate reality game into the plot of their season finale. Over at her Giant Mice blog, ARG pro Brooke Thompson pointed out that the recent season two finale of ABC’s Castle dealt with ARGs. Hit the jump to find out just what it was about. For those that don’t follow the show, Richard Castle (played by geek-god Nathan Fillion) is a big time mystery novelist who works with the NYPD to help solve homicides. In the show’s finale, Castle and Detective Kate Beckett believe they are working on a case involving the murder of a spy. In reality though, the individual is no spy, but rather the player in an elaborate ARG game. Rather than spoil the remaining twists of the episode (they are quite good), I suggest you watch it for yourself below or over at Hulu. Thompson also notes that of the few instances where ARGs have been used in television shows (she references episodes of CSI: NY and Numb3rs, though an early episode of CSI should also be included), all of them have in some way been connected to murder and crime. Is this a coincidence? Are ARGs deliberately being stereotyped and given a negative connotation? Nobody can know for sure, but I expect that as the presence of ARGs become more established in today’s media culture, their role in film and television storylines will be much more diverse than they are now. Just give it time. While I am not a devoted follower of Castle, the few episodes I have seen throughout this season have been quite entertaining. Season three of Castle will return to ABC next fall. Viral Marketing ABCARGCastle
Super 8 Viral: New Chat Log Found On STIES October 25, 2010Two weeks ago, a chat icon appeared on the STIES desktop toolbar, and last week, we learned that Josh and the mystery man were planning to talk. Now we know (thanks to Super 8 News) that the two have had a chat, so what was said and what did we… Read More
District 9: Interview Round-Up August 12, 2009August 12, 2009District 9 opens in just two days, and there is a lot of press to show for it. The past few days have had numerous interviews from the director, Neill Blomkamp, all the way to the composer, Clinton Shorter. Here is a brief rundown of the interviews we’ve caught wind… Read More
Follow Greendale’s Best and Brightest on Twitter January 30, 2010January 30, 2010Say what you will about NBC’s recent late night disaster, but the network has been at the forefront of incorporating viral media into their programs – particularly with their Thursday night shows. Well, the tradition continues with their rookie comedy, Community. Read More