ABC’s Castle Incorporates ARG Into Season Finale Alex Gerage, May 23, 2010May 24, 2010 While everyone’s attention is seemingly focused on the upcoming series finale of LOST, another ABC show keenly incorporated an alternate reality game into the plot of their season finale. Over at her Giant Mice blog, ARG pro Brooke Thompson pointed out that the recent season two finale of ABC’s Castle dealt with ARGs. Hit the jump to find out just what it was about. For those that don’t follow the show, Richard Castle (played by geek-god Nathan Fillion) is a big time mystery novelist who works with the NYPD to help solve homicides. In the show’s finale, Castle and Detective Kate Beckett believe they are working on a case involving the murder of a spy. In reality though, the individual is no spy, but rather the player in an elaborate ARG game. Rather than spoil the remaining twists of the episode (they are quite good), I suggest you watch it for yourself below or over at Hulu. Thompson also notes that of the few instances where ARGs have been used in television shows (she references episodes of CSI: NY and Numb3rs, though an early episode of CSI should also be included), all of them have in some way been connected to murder and crime. Is this a coincidence? Are ARGs deliberately being stereotyped and given a negative connotation? Nobody can know for sure, but I expect that as the presence of ARGs become more established in today’s media culture, their role in film and television storylines will be much more diverse than they are now. Just give it time. While I am not a devoted follower of Castle, the few episodes I have seen throughout this season have been quite entertaining. Season three of Castle will return to ABC next fall. Viral Marketing ABCARGCastle
You Can Be Part of HitRECord’s New TV Show March 28, 2013Joseph Gordon-Levitt’s collaborative production company called HitRECord has been very successful over the years online and at festivals. Now, the company is making the leap to the small screen with a variety show on the new cable channel Pivot. Watch the announcement video after the break to find out how… Read More
Mission Icefly Leads To Survival Code July 1, 2011Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the… Read More
Inception Prologue Comic Book Available Online July 13, 2010We’ve seen a number of prequel comic books for films here at MovieViral, both in the real world (i.e. Star Trek and The Crazies) and online (i.e. Repo Men). As you can tell, the films with a viral presence are more likely to do this, and the latest example, for… Read More