ABC’s Castle Incorporates ARG Into Season Finale Alex Gerage, May 23, 2010May 24, 2010 While everyone’s attention is seemingly focused on the upcoming series finale of LOST, another ABC show keenly incorporated an alternate reality game into the plot of their season finale. Over at her Giant Mice blog, ARG pro Brooke Thompson pointed out that the recent season two finale of ABC’s Castle dealt with ARGs. Hit the jump to find out just what it was about. For those that don’t follow the show, Richard Castle (played by geek-god Nathan Fillion) is a big time mystery novelist who works with the NYPD to help solve homicides. In the show’s finale, Castle and Detective Kate Beckett believe they are working on a case involving the murder of a spy. In reality though, the individual is no spy, but rather the player in an elaborate ARG game. Rather than spoil the remaining twists of the episode (they are quite good), I suggest you watch it for yourself below or over at Hulu. Thompson also notes that of the few instances where ARGs have been used in television shows (she references episodes of CSI: NY and Numb3rs, though an early episode of CSI should also be included), all of them have in some way been connected to murder and crime. Is this a coincidence? Are ARGs deliberately being stereotyped and given a negative connotation? Nobody can know for sure, but I expect that as the presence of ARGs become more established in today’s media culture, their role in film and television storylines will be much more diverse than they are now. Just give it time. While I am not a devoted follower of Castle, the few episodes I have seen throughout this season have been quite entertaining. Season three of Castle will return to ABC next fall. Viral Marketing ABCARGCastle
Enlist With The International Fleet In This Latest Recruitment Viral Video For “Ender’s Game” July 17, 2013The International Fleet continues their search for new young recruits with their latest recruitment video for the upcoming film, Ender’s Game. In the video, Colonel Graff (Harrison Ford) reminds us that we need to prepare for the next invasion and that in order to be properly prepared, we need heroes… Read More
Disney Releases “Frankenweenie: An Electrifying Book” To iBookstore September 30, 2012October 17, 2012Walt Disney Studios’ new stop-motion animation film Frankenweenie has taken advantage of Apple’s new iBook Author software to create an interactive behind-the-scenes book called Frankenweenie: An Electrifying Book. The books is free on the iBookstore, and it has gotten some good reviews already. Read the press release after the break. Read More
“The Guilt Trip” Asks “Why Did I Teach My Mom To Text”? December 2, 2012December 2, 2012The Guilt Trip is a comedy about an inventor (played by Seth Rogen) who takes his mother (Barbara Streisand) on a road trip to sell his new invention. Obviously, travelling with your mother when you are a grown man can be difficult, and the film has tapped into that by… Read More