Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

ABC’s Castle Incorporates ARG Into Season Finale

Alex Gerage, May 23, 2010May 24, 2010

While everyone’s attention is seemingly focused on the upcoming series finale of LOST, another ABC show keenly incorporated an alternate reality game into the plot of their season finale. Over at her Giant Mice blog, ARG pro Brooke Thompson pointed out that the recent season two finale of ABC’s Castle dealt with ARGs. Hit the jump to find out just what it was about.



For those that don’t follow the show, Richard Castle (played by geek-god Nathan Fillion) is a big time mystery novelist who works with the NYPD to help solve homicides. In the show’s finale, Castle and Detective Kate Beckett believe they are working on a case involving the murder of a spy. In reality though, the individual is no spy, but rather the player in an elaborate ARG game. Rather than spoil the remaining twists of the episode (they are quite good), I suggest you watch it for yourself below or over at Hulu.





Thompson also notes that of the few instances where ARGs have been used in television shows (she references episodes of CSI: NY and Numb3rs, though an early episode of CSI should also be included), all of them have in some way been connected to murder and crime. Is this a coincidence? Are ARGs deliberately being stereotyped and given a negative connotation? Nobody can know for sure, but I expect that as the presence of ARGs become more established in today’s media culture, their role in film and television storylines will be much more diverse than they are now. Just give it time.


While I am not a devoted follower of Castle, the few episodes I have seen throughout this season have been quite entertaining. Season three of Castle will return to ABC next fall.

Viral Marketing ABCARGCastle

Post navigation

Previous post
Next post

Related Posts

“The Amazing Spider-Man 2” Viral Daily Bugle Site Teases Venom and Hobgoblin

October 24, 2013October 24, 2013

If we are to believe that The Amazing Spider-Man film franchise will feature the Sinister Six, then the roster is nearly complete. The Amazing Spider-Man 2 already has cast Jamie Foxx as Electro and Paul Giamatti as the Rhino, with the possibility that Colm Feore could play the Vulture, and…

Read More

“Legends of Alcatraz” Viral Has Begun

January 24, 2012

Last night was the second week of FOX’s new sci-fi mystery show Alcatraz, and if you were hoping that the J.J. Abrams-produced series would have a viral campaign, then you are in luck (even if it is blatantly sponsored by Ford). Get the latest details after the break.

Read More

“The Muppets” Are “The Fuzzy Pack”

May 26, 2011May 26, 2011

Playing off the similar tones of The Hangover Part II trailer, Disney has released a trailer for The Fuzzy Pack. Now if it hasn’t already hit you, this is yet another faux trailer for The Muppets, and while it may not feature any new footage it does show off some…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.