Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

ABC’s Castle Incorporates ARG Into Season Finale

Alex Gerage, May 23, 2010May 24, 2010

While everyone’s attention is seemingly focused on the upcoming series finale of LOST, another ABC show keenly incorporated an alternate reality game into the plot of their season finale. Over at her Giant Mice blog, ARG pro Brooke Thompson pointed out that the recent season two finale of ABC’s Castle dealt with ARGs. Hit the jump to find out just what it was about.



For those that don’t follow the show, Richard Castle (played by geek-god Nathan Fillion) is a big time mystery novelist who works with the NYPD to help solve homicides. In the show’s finale, Castle and Detective Kate Beckett believe they are working on a case involving the murder of a spy. In reality though, the individual is no spy, but rather the player in an elaborate ARG game. Rather than spoil the remaining twists of the episode (they are quite good), I suggest you watch it for yourself below or over at Hulu.





Thompson also notes that of the few instances where ARGs have been used in television shows (she references episodes of CSI: NY and Numb3rs, though an early episode of CSI should also be included), all of them have in some way been connected to murder and crime. Is this a coincidence? Are ARGs deliberately being stereotyped and given a negative connotation? Nobody can know for sure, but I expect that as the presence of ARGs become more established in today’s media culture, their role in film and television storylines will be much more diverse than they are now. Just give it time.


While I am not a devoted follower of Castle, the few episodes I have seen throughout this season have been quite entertaining. Season three of Castle will return to ABC next fall.

Viral Marketing ABCARGCastle

Post navigation

Previous post
Next post

Related Posts

Super 8 Viral Wraps Up

June 15, 2011

Tomorrow we’ll have our extensive recap and review of the Super 8 viral campaign, but before we can do that, there’s one more update to give. When we last left Josh Minker, son of alien liberator Dr. Woodward, he had possession of a testing device seen in the S8 Editing…

Read More

Super Bowl XLVIII: Movie Trailers And Commercials

January 24, 2014

  Every year, the Super Bowl has millions of viewers, and not just sports fans. One of the big draws of this event is “watching it for the commercials.” This is when the very best commercials are aired on TV, and the one time people don’t want to fast forward…

Read More

Steig Larrson’s “Millenium Trilogy” to Become Graphic Novel Series

October 17, 2011

International phenomenon and best-selling book series, The Millennium Trilogy is being adapted into a series of graphic novels by DC Entertainment’s imprint, Vertigo. The company will work with Steig Larrson’s (author of the Millennium Trilogy) estate and Hedlund Literary Agency to adapt the books. Find out more after the jump.

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.