ABC’s Castle Incorporates ARG Into Season Finale Alex Gerage, May 23, 2010May 24, 2010 While everyone’s attention is seemingly focused on the upcoming series finale of LOST, another ABC show keenly incorporated an alternate reality game into the plot of their season finale. Over at her Giant Mice blog, ARG pro Brooke Thompson pointed out that the recent season two finale of ABC’s Castle dealt with ARGs. Hit the jump to find out just what it was about. For those that don’t follow the show, Richard Castle (played by geek-god Nathan Fillion) is a big time mystery novelist who works with the NYPD to help solve homicides. In the show’s finale, Castle and Detective Kate Beckett believe they are working on a case involving the murder of a spy. In reality though, the individual is no spy, but rather the player in an elaborate ARG game. Rather than spoil the remaining twists of the episode (they are quite good), I suggest you watch it for yourself below or over at Hulu. Thompson also notes that of the few instances where ARGs have been used in television shows (she references episodes of CSI: NY and Numb3rs, though an early episode of CSI should also be included), all of them have in some way been connected to murder and crime. Is this a coincidence? Are ARGs deliberately being stereotyped and given a negative connotation? Nobody can know for sure, but I expect that as the presence of ARGs become more established in today’s media culture, their role in film and television storylines will be much more diverse than they are now. Just give it time. While I am not a devoted follower of Castle, the few episodes I have seen throughout this season have been quite entertaining. Season three of Castle will return to ABC next fall. Viral Marketing ABCARGCastle
New District 9 Feature With More Clips July 29, 2009July 29, 2009Trailer Addict posted a new video for District 9 today, titled “First Look”. This is their description of the footage: Extended featurette for District 9 shows never before seen footage from the film while presenting interview with cast and crew. Preview explains the backstory to District 9 and the organization,… Read More
“Muppets Most Wanted” Viral Marketing Wants You To Be Represented By BadGuy Talent Management [Updated] November 20, 2013November 21, 2013Chances are if you are a major talent in Hollywood, you have to have some sort of representation or PR. Since The Muppets are now back on the scene, some of the most notable talent agencies are flocking to their door just begging to represent them on their upcoming world… Read More
Create a LOST Fan Promo and Get On TV! March 2, 2010The series finale of ABC’s LOST is just over two months away, and the network is celebrating by letting you, the fans, create your own promo for the event. I’m sure you’ve seen plenty of YouTube videos made by fans by cutting together clips, and now those “artists” can get… Read More