Scott Pilgrim Facebook Page Needs 100,000 Fans to Premiere New Trailer (Update: Now Live!) Dan Koelsch, May 30, 2010July 10, 2010 The folks behind Scott Pilgrim Vs. The World are holding the new trailer for the summer movie hostage until the official Facebook Page gains 100,000 Fans (or “Likes” as Facebook calls it now). So, if you’re a fan of the comic book or are just interested in the new film by Edgar Wright, now is the time to do your part. The page currently has 95,816 “Likes” (I really hate the new term), so every vote counts.The Universal Studios film stars Michael Cera, Mary Elizabeth Winstead, and Anna Kendrick, directed by Edgar Wright, and written by Edgar Wright and Michael Bacall. Scott Pilgrim (Cera) is a bassist in a band who meets the girl of his dreams (Windstead). Unfortunately, he has to defeat her seven evil ex-boyfriends (including future Captain America Chris Evans) to win her heart. Wright has been promoting the Facebook page through his Twitter. Source: Film School Rejects Update: The trailer is now live! See it below. Viral Marketing FacebookMichael CeraScott PilgrimScott Pilgrim Vs. The WorldTrailer
New “Office” Halloween-Themed Webisodes Premiere Online October 29, 2010October 29, 2010Just in time for Halloween, NBC has posted the entire new webisode series for The Office called “The 3rd Floor”. The three part series is the culmination of a pretty enjoyable month long campaign that centered on office slacker Ryan Howard and his latest ambition of directing a low budget… Read More
ARGs & Campaigns Flynn Lives: End of Line For The “TRON: Legacy” Viral Campaign December 8, 2010October 18, 2011So you might be aware of this thing called TRON: Legacy that has been steamrolling its way through entertainment culture with resounding hype heard ‘round the world. You may not know just how deep the hype rabbit-hole goes, though. Today is the proof in the electroluminescent pudding: hundreds of people… Read More
“The Dark Knight Rises” Theater Standee Lets You Send Your Message to Gotham July 19, 2012July 19, 2012The Dark Knight Rises is out this weekend, and as you can imagine, people are bursting at the seams with excitement. TO help fans get even more excited for the film, Warner Bros. have been rolling out special standees to movie theaters that allow you to record a short video… Read More