Scott Pilgrim Facebook Page Needs 100,000 Fans to Premiere New Trailer (Update: Now Live!) Dan Koelsch, May 30, 2010July 10, 2010 The folks behind Scott Pilgrim Vs. The World are holding the new trailer for the summer movie hostage until the official Facebook Page gains 100,000 Fans (or “Likes” as Facebook calls it now). So, if you’re a fan of the comic book or are just interested in the new film by Edgar Wright, now is the time to do your part. The page currently has 95,816 “Likes” (I really hate the new term), so every vote counts.The Universal Studios film stars Michael Cera, Mary Elizabeth Winstead, and Anna Kendrick, directed by Edgar Wright, and written by Edgar Wright and Michael Bacall. Scott Pilgrim (Cera) is a bassist in a band who meets the girl of his dreams (Windstead). Unfortunately, he has to defeat her seven evil ex-boyfriends (including future Captain America Chris Evans) to win her heart. Wright has been promoting the Facebook page through his Twitter. Source: Film School Rejects Update: The trailer is now live! See it below. Viral Marketing FacebookMichael CeraScott PilgrimScott Pilgrim Vs. The WorldTrailer
Paramount Runs Pair Of ‘Interstellar’ Contests That Will Take Winners To The Edge Of Space October 31, 2014October 31, 2014Interstellar is an unforgettably spectacular visually immersive film going experience unlike any other. Christopher Nolan’s space epic uses elements from other sci-fi space films and mixes them in with his signature style. Now to help promote the film, Paramount revealed they will unveil a space exhibit at the National Air… Read More
Exclusive: Interview Answers Questions About “They’re Here” October 5, 2010October 18, 2011After we caught wind of the viral campaign for They’re Here, I thought it was a long shot to contact them to get any answers before the October 10th countdown ended. Fortunately, I was wrong, as I was able to get whoever is behind it to answer five questions with… Read More
Spielberg’s “Falling Skies” Viral Campaign? – 2ndMass.com July 12, 2010July 12, 20102nd Mass, a new viral campaign, has launched after ComingSoon.net received a package containing a flip camera and an attached note that read “PLAYME.” The video points us to a new viral website 2ndMass.com. See the video and other clues after the jump. Read More