Toy Story 3 Viral Video: Groovin’ with Ken! Dan Koelsch, May 31, 2010May 31, 2010 The Disney Pixar YouTube channel has released a new video called “Groovin’ with Ken!”, an interview with the Ken doll featured in Toy Story 3 (voiced by Michael Keaton). It’s a pretty clever way to introduce us to the new character, and continues the film’s successful viral marketing campaign. Check out the video below the fold. Toy Story 3 opens June 18th. Viral Marketing BarbieDisneyKen DollPixarToy Story 3
Parks And Recreation Launches Its First Web Series, “April & Andy’s Road Trip” November 4, 2011November 4, 2011“Parks And Recreation” fans rejoice! The hi-jinks of April and Andy will continue in the new, web-exclusive “April & Andy’s Roadtrip”, brought to you in part by Volkswagon of America, Inc. To read more and be treated to the first short, hit the jump. Read More
Viral Video: Gritty Superhero Reboot May 12, 2010College Humor has a great parody video that uses a medical emergency as a metaphor for how studios go about rebooting their franchises. This one in particular is in regards to Spiderman, as the doctor accurately explains all the problems with the third film in the franchise (which is why… Read More
Green Lantern Teaming Up With Doritos For Interactive Campaign May 9, 2011Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in… Read More