Toy Story 3 Viral Video: Groovin’ with Ken! Dan Koelsch, May 31, 2010May 31, 2010 The Disney Pixar YouTube channel has released a new video called “Groovin’ with Ken!”, an interview with the Ken doll featured in Toy Story 3 (voiced by Michael Keaton). It’s a pretty clever way to introduce us to the new character, and continues the film’s successful viral marketing campaign. Check out the video below the fold. Toy Story 3 opens June 18th. Viral Marketing BarbieDisneyKen DollPixarToy Story 3
Mysterious Hard Copy Report Found on “The Girl with the Dragon Tattoo” Viral Site December 6, 2011December 6, 2011If any of you can actually recall what Hard Copy was, then this report is for you. No, the news broadcast that sensationalized and sometimes over-dramatized reports with graphic depictions of death isn’t coming back to report today’s horrific news. Instead Hard Copy has come back for The Girl with… Read More
Mad Men Yourself With JibJab and Dress Up Game July 6, 2010July 10, 2010JibJab has become well known for their animated videos that usually parody current events. In the past few years, the entertainment site has also offered ways for you to enter the videos with photos thanks to cutouts. In their latest offering, you and your friends can become characters in the… Read More
New Study: Film Marketing and the ‘Net October 1, 2009Some interesting research has been released that speaks to the budding importance of viral marketing. According to Variety’s Marc Graser, film marketers are increasingly looking to the internet to promote upcoming movies. He cites a study by Stradella Road, which surveyed 1,547 moviegoers regarding their film consumption habits and where they… Read More