Follow In The Footsteps of Ferris Bueller Dan Koelsch, June 3, 2010 Ferris Bueller’s Day Off, the 1986 teen comedy directed by the late John Hughes, is one of the classic films of the ’80s. The film chronicles the mischevious Bueller (Matthew Broderick) as he skips school (along with his girlfriend and best friend)and spends the day in downtown Chicago. Now you can follow his epic cut day thanks to Foursquare. If this sounds familiar, you may remember our story in November about how VisitBritain, the official tourist agency for England, did something very similar for impending release of Sherlock Holmes. Now, thanks to the growth of the Foursquare, the location-based social networking website, this kind of tourism is able to become more mainstream and social. Explore Chicago, Chicago’s official tourism organization, has created “The Ferris Bueller’s Day Off Movie Experience”. Their website gives you the list of the locations to go in the order they are visited in the movie. Foursquare joins in on the fun by allowing you to win one of their signature “badges”, as well as offering a prize to some lucky winners through their Facebook page. Here’s their Facebook post on the contest:ummmm, yes please! 🙂 …our friends @ Explore Chicago (http://foursquare.com/explorechicago) are offering to fly some lucky users to the Windy City to recreate your own Ferris Bueller’s Day Off, so they could earn the three Chicago badges! Let them know what scene you’d like to recreate with a comment below for a chan…ce to win two Southwest tickets, a hotel stay, and museum passes. Bananatown! Enter by Friday, June 4. Source: Mashable Contests Viral Marketing ChicagoContestsFacebookFerris Bueller's Day OffJohn Hughes
Looper Network Website Now Live, Missions Coming Soon August 14, 2012August 14, 2012A few weeks ago, the official website for Rian Johnson’s time traveling actioner Looper went live and teased a viral website called Looper Network. This new website is now live, and the fun is just starting. Get the details after the break. Read More
You’re Needed For “Mission Icefly”! June 18, 2011July 1, 2011As you know we’ve been covering a new viral campaign from 42 Entertainment, the genius marketing firm behind great ARGs such as Flynn Lives and Why So Serious. There has been a lot of speculation as to what The Human Preservation Project could possibly be viral for, with 5 Gum,… Read More
Lionsgate and Twitter Team Up For Screenings of “Warrior” August 31, 2011August 31, 2011Lionsgate co-COO and Motion Picture Group President Joe Drake announced yesterday a special sneak preview program of their upcoming inspirational sports drama, Warrior, starring Tom Hardy (Inception) and Joel Edgerton (The Thing). And to promote the event, Lionsgate has teamed up with Twitter. Find out more after the jump. Warrior… Read More