Microsoft and Lionsgate Team Up for “The Hunger Games Explorer” Dan Koelsch, April 15, 2013 If you’re looking for a more interactive experience when it comes to The Hunger Games film series, then you’re in luck. In preparation for Catching Fire, Lionsgate and Microsoft have partnered to bring you The Hunger Games Explorer, an customizable hub for all things Panem. Get the details after the break. PC Mag has much of the details of this new endeavor, which is designed especially for touch screen tablets to show off Internet Explorer 10 and HTML5. The site is populated with the latest news on the film, as well a plethora of links to social media and other relevant websites. Even fans get some screen time thanks to smaller squares filling in the gaps. Check out the behind-the-scenes video below for more details on the promotional project.The Hunger Games: Catching Fire opens November 22nd. The site is bit overwhelming for my taste, but let us know what you think of it in the comments below. Viral Marketing The Hunger GamesThe Hunger Games: Catching Fire
“Dora The Explorer” Fake Movie Trailer Gets Turned into Real Web Series March 14, 2013March 14, 2013Last summer, the comedy website CollegeHumor made a fake trailer for a Dora The Explorer movie that turned the young educational traveler into an international spy. The action-packed trailer starring Modern Family‘s Ariel Winter as the title character went insanely viral, with people asking for this to really happen. CollegeHumor… Read More
An Uprising? Terminator Salvation Viral March 27, 2009March 15, 2010The most active mainstream viral as of late is Terminator Salvation. After a lull, these past few weeks were quite interesting, including some sites that might catch your eye. Hopefully with the release date looming, we are going to get more updates and mysterious sites that i expect to happen in… Read More
Check it out: G.I.Joe Viral Campaign July 21, 2009July 21, 2009G.I.Joe, which releases August 7th, has ‘gone viral’. First, is the G.I.Joe: Make the Grade Quiz. It gives insight on some of the weapons that have been developed over the years, like exploding dogs. Take a look: Second, and probably to many more interesting, is this video of one of… Read More