Inception Viral Update Goes Nowhere Scott Caldwell, June 7, 2010June 10, 2010 When a viral campaign jumps out of the starting gate in a hurry, we get upset due to the high peak followed by a drop. Then, you have the complete opposite where a campaign just does nothing. So what happens when viral starts off leaving you guessing, followed by a continuous stream of confusing updates? Yes. We complain. That is exactly what seems to be happening with the marketing strategy for Inception. It’s doing everything right, yet at the same time, it’s starting to piss people off. Read more to find out why. One can look at the viral for Inception as doing nothing wrong. How could it. It’s following the rules and doing what a viral campaign does. It has everything. It has games that make you think. It has viral videos. It has a “product”. It has the good guys. And now, thanks to our friends at FirstShowing, it has those that oppose. What more could you ask for? Well, for starters, how about explaining exactly what it is that we are even looking at. As if the film doesn’t look confusing enough, we now continue to go in circles around this “dream machine” and the workings that surround it. It’s almost getting to the point that we are going to know how to use this machine before the movie comes out. And I don’t know about you, but running through the mazes that you create in the game, is starting to make me dizzy. So why all of the circles? Now they have even thrown in the typical blog approach, which honestly has nothing going for it at this moment except microfiche (well, hi-tech microfiche) and a broken link. Majority, if not all of the time, the directors and writers do not get involved with the viral portion of the marketing. And Christopher Nolan had nothing to do with The Dark Knight, yet, we do see him in one of the earlier pieces, which you can see here. Based on that, I am starting to think that he is in fact involved in this one, only due to the fact that it’s starting to seem like one of his films. We’re confused and questioning a lot of things, but maybe at the end, we’ll kick ourselves in the ass and say “Of course! It all makes sense now!”. Then again, this could also be another failed attempt at viral. The only way we’re going to find out is with the time we have left until the film. Tell us what you think. You follow viral. Is this everything you could hope for, or the most confusing campaign to ever cross your path? Inception is in theaters July 16th and you can always check out the viral page for the film here. Additional Image Source – ScreenRant ARGs & Campaigns Viral Marketing Inception
Propaganda Posters & Prequel Comic For Guillermo Del Toro’s “Pacific Rim” October 12, 2012Viral activity is not limited to the web; it can go as far as physical face-to-face interactions. While there aren’t any particular viral campaigns for Pacific Rim that we know of, the poster for the New York Comic-Con could provide the inspiration needed to push one through. There will also… Read More
Contests TFIOS Live Stream Concert: Ed Sheeran, Grouplove, Charli XCX And Cast May 13, 2014May 13, 2014Hey Nerdfighters! Be sure to tune in tomorrow May 14th for a special live stream concert in celebration of The Fault in Our Stars on thefaultinourstarsmovie.com. Read More
2012: The Package November 11, 2009November 11, 2009UPDATE: That was quick. Almost as soon as I posted this, Charlie Frost updated his blog again to let us know that Professor Meyer is dead. He was apparently on a fishing trip, which is ironic given his last update. Looks like when the IHC wants to shut someone up,… Read More
I love the viral for this movie and can’t wait for them to finish all the stages.Inception will no-doubt offer a full cinematic experience: action explosions car chases great locations cinematography great acting drama characters story script dialogue epic score fully engage the audience mentally and emotionally
If Nolan is personally involved then I think this campaign will become pretty interesting any day now… I mean… It’s Nolanright?