iPhone 4: New Video Features, Commercial Directed By Academy Award Winner Sam Mendes Dan Koelsch, June 7, 2010June 7, 2010 Apple Inc. has a storied history of using accomplished directors for their commercials. They usually reserve the effort for big changes or campaigns, and their latest is no different. The Cupertino-based computer company has tapped Oscar winner Sam Mendes (American Beauty) to direct a commercial for the iPhone 4, announced today at their annual Worldwide Developer’s Conference (WWDC). See the ad, as well as a few new features for both movie makers and watchers, below. This commercial, which beautifully demonstrates the new “Facetime” video chat feature, and other iPhone videos are sure to go viral, as everyone is talking about what may be the biggest update to the iPhone ever. Speaking of the updates, there are a few features that may interest our readers. Outside of the new iAds feature of the new iOS4 (formerly known as iPhone OS4), the keynote presentation this morning revealed some interesting movie-related updates. First of all, the new camera can now shoot HD video, up to 720p. The basic editing controls are still around from the iPhone 3GS, but now an iMovie app will be available for $4.99 that lets you do a lot more specific editing. Here’s what MacRumors had to say about it.Randy Ubillos, Apple’s Chief Architect of Video Applications, came on stage to give a demo of the iMovie app, which works very similarly to the desktop version of iMovie. It offers transitions, titles, and five themes. Editing is done in a timeline view and new clips and photos can be added anywhere in the timeline. Music from the iPod library can be added, and with certain themes, iMovie for iPhone uses the geolocation information recorded by the camera. Movies can be exported at 360p, 540p, or 720p. Also of note is that a Netflix app will be available soon on the iPhone and iPod touch. While some (including Roger Ebert) aren’t fans of watching movies on such a small device, I know from experience that sometimes that’s all you have to pass the time. Read all the news from Apple’s WWDC at MacRumors. Viral Marketing AppleCommercialiPhoneNetflixSam MendesWWDC
LOST Viral Video Round-Up May 22, 2010May 21, 2010The series finale is tomorrow, and there is a plethora of LOST content on the web. We’ve tried to wrangle up some of the best videos for your viewing pleasure, as well as guide you in the right direction for even more. Check out what we caught after the break. Read More
Patton Oswalt Filibusters Plot For “Star Wars: Episode VII” & “The Avengers” Tie-In Movie On “Parks & Rec” April 17, 2013April 18, 2013After turning in one of the most emotionally charged reactions to the Boston Marathon Bombings on Facebook and appearing as The Penguin in College Humor’s parody of Christopher Nolan’s Batman, Patton Oswalt name is back again. This time its for political reasons, but not for gun control or anything serious,… Read More
You Got Your District 9 In My 2012 August 14, 2009August 14, 2009So hopefully it was the same for all viewers of District 9 this weekend, that you got a sneak peek at some new stuff from 2012. This would have been BEFORE the previews, so if you were late, then you may just have to wait for it to be released… Read More