Short Film “Mortal Kombat: Rebirth” Debuts Online Dan Koelsch, June 8, 2010 Today there was some mystery brewing about a short film that debuted on YouTube yesterday titled Mortal Kombat: Rebirth. The 8 minute long video looks well done (and possibly made with at least some budget), but there is very little info given about who made it and why. There are no credits, but Devin at CHUD figured it out. It’s some kind of demo reel/proof of concept for investors for a new Mortal Kombat movie. With the previous MK attempts falling flat, “gritty realism” seems to be the selling point this time around. It’s still unclear whether thus is meant directly for investors or simply to show them the appeal of the material, since views and comments on YouTube are a good indicator of how the potential audience would receive the movie. What do you think of it? Would you want to see a full length Mortal Kombat movie that was in this style? Viral Marketing Mortal Kombat: RebirthViral video
Cracked’s List Shows How A Viral Can Backfire June 18, 2010When it comes to alternate reality games, the more believable and interactive, the better. It’s wonderful experience we love, except for when it backfires.I’m not talking about when its structured sloppy, I mean when it is far too real for its own good. Cracked made a list that covers such… Read More
Viral Video: LOST, Baywatch Style March 11, 2010March 11, 2010One of my favorite LOST fan videos is one posted on CollegeHumor years ago that theorized how LOST’s unique intro could be changed to include theme song and everything. Fortunately, someone else has put their own spin on the LOST intro, testing out how it would look if it was… Read More
Paranormal Activity 2: Creepy Phone Call Leads To Katie’s Voicemail October 19, 2010Briefly: While the viral marketing for Paranormal Activity 2 is not really streamlined or narrative in nature, it’s still fascinating. Dread Central got a phone call last night (which you can hear on the site) from what appeared to be a frantic Katie (from the first film) trying to get… Read More