Viral Video: Mad Men Promo in Kinetic Typography Dan Koelsch, June 8, 2010 Kinetic typography is simply the animation of text. By itself it doesn’t sound that interesting, but when you combine it popular movies and television, you can make gold. Just see the famous Pulp Fiction example. Avoid Ego Media tries to replicate that success using a clip from AMC’s Mad Men. Check it out below. I don’t watch the show, but I found that scene pretty effective, and Jon Hamm is the man. What do you think? The fourth season of the hit show starts July 25th. Viral Marketing AMCKinetic TypographyMad MenPulp FictionViral video
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More
Latest Saw 3D Motion Poster Is “Heart-Pounding” August 11, 2010August 26, 2010Lionsgate has been releasing “3D” motion posters over the past few week’s for the upcoming Saw 3D, set to be released on October 29th, just in time for Halloween. Each poster touts the film being in 3D in disturbingly literal visuals. Check out all three posters, including the latest “Heart-Pounding”… Read More
Toy Story 3 Videos: Ken’s Dating Tips June 20, 2010Earlier this week, we got to see more of the new character Ken from Toy Story 3 thanks to a short series called “Ken’s Dating Tips” on the Disney Pixar YouTube page. The film is doing great this weekend, and some of that may be due to the popularity of… Read More