Viral Video: Mad Men Promo in Kinetic Typography Dan Koelsch, June 8, 2010 Kinetic typography is simply the animation of text. By itself it doesn’t sound that interesting, but when you combine it popular movies and television, you can make gold. Just see the famous Pulp Fiction example. Avoid Ego Media tries to replicate that success using a clip from AMC’s Mad Men. Check it out below. I don’t watch the show, but I found that scene pretty effective, and Jon Hamm is the man. What do you think? The fourth season of the hit show starts July 25th. Viral Marketing AMCKinetic TypographyMad MenPulp FictionViral video
Transformers 2 DVD: The Optimus Prime Experience October 20, 2009October 13, 2012Augmented reality has become all the rage for summer movies this year, and now Transformers: Revenge of the Fallen has joined the fray for its home release. Star Trek and District 9 both included so-called “augmented reality” activities as part of their marketing campaign for the films’ theatrical release. Augmented… Read More
Warner Bros. Sends Out “Wonder Twins” Movie Poster As Viral For “Entourage”? November 14, 2013November 14, 2013A few weeks ago, it was announced that the Mark Wahlberg-produced HBO series, Entourage, was getting a movie which would pick up after the series finale. Today, Midtown Comics in New York received a poster teasing a Wonder Twins movie starring Mila Kunis and Ashton Kutcher. Is it a hoax… Read More
2012: Soren Ulfert Resigns from the IHC September 17, 2009September 18, 2009UPDATE: Soren Ulfert has updated his Twitter: For those asking why I resigned, the short story is — I didn’t. If that wasn’t omnious enough, Charlie Frost tweeted exactly what we’re thinking: Rumor has it that @SorenUlfert was forced out of @TheIHC…I kinda feel bad for the guy The mystery… Read More