Viral Video: Mad Men Promo in Kinetic Typography Dan Koelsch, June 8, 2010 Kinetic typography is simply the animation of text. By itself it doesn’t sound that interesting, but when you combine it popular movies and television, you can make gold. Just see the famous Pulp Fiction example. Avoid Ego Media tries to replicate that success using a clip from AMC’s Mad Men. Check it out below. I don’t watch the show, but I found that scene pretty effective, and Jon Hamm is the man. What do you think? The fourth season of the hit show starts July 25th. Viral Marketing AMCKinetic TypographyMad MenPulp FictionViral video
“Amazing Amy” App From ‘Gone Girl’ Launches On iPhone October 4, 2014October 4, 2014Smart phone apps are a fun way to help promote the film. While some of them are just generic puzzle games that lose its entrainment value in a matter of hours, others can be unconventional by actually being fun. But some aren’t even games, some are actually promotional material that’s… Read More
“The Amazing Spider-Man” Viral Event Leads To Fan Screening Details June 22, 2012June 22, 2012As we expected, The Amazing Spider-Man had a viral event yesterday that lead to news of fan screenings in just over a week. I’m not going to spoil it above the fold, so get the full details after the jump. Read More
Does 3D Projection Mapping Have A Future In Film Marketing? April 25, 2011As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use… Read More