District 9 Cleans Up at Key Art Awards Dan Koelsch, June 12, 2010 The Key Art Awards, sponsored by The Hollywood Reporter, honor achievements in artwork and other promotional materials advertising films. Seems right up our alley, right? This year’s 39th annual event was held last night at Vibiana in Los Angeles, and one of our favorites, District 9, had quite the evening. Get the full details below. District 9 took home eight awards, mostly involving their viral campaign and unique outdoor advertising. They won four Best in Show awards, for Theatrical Print – Special Recognition (‘Report Non-Human’ signs), Theatrical A/V – TV Spots (MNU important message), Theatrical New Media (the digital side of the viral campaign), and Best Integrated Marketing Campaign (for the whole campaign). Pretty impressive! One of the more interesting off-shoot awards it got was for DVD Menu Design. This goes to show that every detail of a movie counts for something. Star Trek also got some love, as it won two Best in Show awards, one for Theatrical Print – Posters with its black and white poster, and another for Theatrical A/V – Trailers for their third theatrical trailer. There are a lot of other unique categories, so see all the winners at the Key Art Awards homepage. You can follow the awards on Twitter and Facebook. Viral Marketing awardsDistrict 9Star Trek
“Back To The Future” Fan Event To Erect Hill Valley In London June 3, 2014June 3, 2014The Back To The Future Hill Valley on the Universal Studios Backlot is as about as close as you can get to setting foot into the fictional town. Oh yeah, you can’t actually step foot into it considering you are in a tram. But a new fan experience is coming… Read More
Propaganda Posters & Prequel Comic For Guillermo Del Toro’s “Pacific Rim” October 12, 2012Viral activity is not limited to the web; it can go as far as physical face-to-face interactions. While there aren’t any particular viral campaigns for Pacific Rim that we know of, the poster for the New York Comic-Con could provide the inspiration needed to push one through. There will also… Read More
Viral Campaign for Disney’s “Tron” Sequel July 21, 2009August 17, 2010A couple film blogs were sent these packages from a San Diego company known as ‘PMB’. Inside were these tokens: That is, indeed, the same Flynn known as the ‘Home of Tron’ from the first movie. Also in the packages were thumb drives with these images, labeled as ‘4.gif’: That… Read More