District 9 Cleans Up at Key Art Awards Dan Koelsch, June 12, 2010 The Key Art Awards, sponsored by The Hollywood Reporter, honor achievements in artwork and other promotional materials advertising films. Seems right up our alley, right? This year’s 39th annual event was held last night at Vibiana in Los Angeles, and one of our favorites, District 9, had quite the evening. Get the full details below. District 9 took home eight awards, mostly involving their viral campaign and unique outdoor advertising. They won four Best in Show awards, for Theatrical Print – Special Recognition (‘Report Non-Human’ signs), Theatrical A/V – TV Spots (MNU important message), Theatrical New Media (the digital side of the viral campaign), and Best Integrated Marketing Campaign (for the whole campaign). Pretty impressive! One of the more interesting off-shoot awards it got was for DVD Menu Design. This goes to show that every detail of a movie counts for something. Star Trek also got some love, as it won two Best in Show awards, one for Theatrical Print – Posters with its black and white poster, and another for Theatrical A/V – Trailers for their third theatrical trailer. There are a lot of other unique categories, so see all the winners at the Key Art Awards homepage. You can follow the awards on Twitter and Facebook. Viral Marketing awardsDistrict 9Star Trek
Surrogates: Interviews and iPhone App September 19, 2009September 19, 2009A few tidbits on Surrogates this weekend. First, Trailer Addict has several short interviews with the cast and crew, including the stars of the film Bruce Willis and Radha Mitchell. Willis, in as monotone a voice as possible, talks briefly about what interested him in doing the film and goes… Read More
Viral Trends: Republic Project Wants To Change The Way Marketing Campaigns Update Content September 12, 2012This is the first in a new feature that we will cover for the site called Viral Trends. Our hope is to highlight some of the latest trends in online advertising and marketing currently happening outside our entertainment niche and explain how the industries and properties we cover might benefit… Read More
Encom Press Conference and Protest Live Feed April 2, 2010April 2, 2010The Tron Legacy Operation Tron viral event starts at 6:30pm tonight! If you aren’t able to make it to the San Francisco Encom Press Conference or Protest meeting, you’re in luck, because we have a live feed of the event, courtesy of 4DFiction. Check out the streaming video (which begins… Read More