Salt: Day X Exists Mission 5, “Signal Diverter”, Now Live Dan Koelsch, June 16, 2010 As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt had you listen in on meeting between high level members of the Day X group, and this week, your computer engineering skills are put to the test. For those catching up, the premise of the game is that Evelyn Salt (Jolie), a government agent, is on the run for being suspected of being a sleeper agent. Part of the terrorist plot called “Day X” is the awakening of these sleepers. Salt is trying to clear her name, and needs your help to do so. In the pre-game video for this week’s mission, you learn Salt has found the plane, The Raven, detailed in the conversation from your last mission. Now you have to sneak into the hanger and plant a bug in the GPS unit so the Agency can track it. Once you figure out where all the tools work in the box, the task is pretty easy. In the post-game briefing with your boss, he tells you that they tracked the plane, and it made a mysterious stop in the Yuma desert. They have also gotten more information on Catherine Hicks, who we learned about in a previous mission. She seems to be a key Day X member, along with an Archie Johnson. Don’t forget about the hidden codes for extra points! You should be able to figure each out from the mission reports and other items on your “desk”. I don’t want to give them away, so head on over to Unfiction if you wish to cheat. Salt, starring Angelina Jolie and Liev Schreiber, is directed by Phillip Noyce (Clear and Present Danger, The Saint) and written by Kurt Wimmer (The Thomas Crown Affair, Law Abiding Citizen) and Brian Helgeland (Conspiracy Theory, Robin Hood). See it in theaters on July 23rd. ARGs & Campaigns Viral Marketing Angelina JolieARGDay X ExistsSalt
Second “Tron 3” Teaser Now Online March 28, 2011March 29, 2011 The Tron: Legacy Blu-Ray (out on April 5th) promises to have several easter eggs, as would be expected from a film with just a vast viral campaign. We’ve already been leaked a ten minute short film titled “The Next Day”, which both fills in the gap between the two Tron… Read More
Create Your Own Movie Recipe From New York Latino Film Festival August 11, 2012 The New York International Latino Film Festival, presented by HBO, starts on August 13th, and to promote the event, they have created an interactive “Movie Recipe” where you can create an infographic of various generic action movies. We have a few other versions as well from another website, so check… Read More
Hell Is Nigh For Dante’s Inferno February 3, 2010 Whoa, this is pretty cool! Thanks to our friends at ScreenRant we’ve found a Viral Website for the new EA game Dante’s Inferno. EA has managed to collaborate with 6 websites to weave a picture into their HTML code. It’s pretty clever and of course it doesn’t hurt the 6… Read More