Find Out If You Are Expendable Alex Gerage, June 19, 2010 The consensus among most moviegoers is that the summer season thus far has been a bit of a dud. Already halfway through June, few high profile films have caught and maintained the attention of the public. Studios are mobilizing their marketing campaigns around the remaining releases this summer in hopes it leads to a seasonal hit. One such film is the The Expendables, starring Sylvester Stallone, Arnold Schwarzenegger, and almost every other action star over the age of fifty. To quench your desire to see old men running around and blowing things up, Lionsgate has launched a viral site to see if you too, are expendable. Hit to jump to learn more. The “Are You Expendable?” viral page, which is an extension of the movie’s official site, requires you to take a psych evaluation to determine if you are “enough of a badass to be considered expendable.” What follows is a ten question personality test that finishes by offering you a nick name (I was Alex “Boom Boom” Gerage) and compares you to one of the expendables in the film. For me, it was Lee Christmas, played by Jason Statham. Once you are part of the team, the site allows you to upload a picture of yourself from either Facebook or your computer, and add it to the lineup of faces in the latest poster for the film. You can try and pick me out from the crowd in the picture above. The Expendables opens August 13th, and promises to be one of the last bastions of hope for an otherwise disappointing season of summer movies. Viral Marketing The Expendables
Learn About Captain America’s Shield In Featurette Sponsored By Norton June 19, 2011Symantec’s Norton antivirus and computer protection line of software is a staple in the tech industry, but it doesn’t hurt to team up with a summer blockbuster. Finding an enlightened connection between their software and Marvel’s Captain America, Norton brings us a featurette called “Behind the Shield” via their Facebook… Read More
Interactive Map For “Battle: Los Angeles” Has Hidden Sounds December 1, 2010January 19, 2011With the official launch of the Battle: Los Angeles teaser site, comes a new interactive map that offers up different types of media, all based on current, and previous attacks, throughout the world. Take a look to see the obvious, but keep reading to find out the not so obvious… Read More
Newest LOST LOL Caption References Avatar February 5, 2010Funny and cute captions for images has been a staple on the Internet for years (see: LOLcats), with some of the funniest coming from images that are on their own serious or unrelated to the topic of the caption. Taking pictures out of context and mentioning other Internet memes and… Read More